线上销售额增长 今年，美国消费者激情参与消费，让本年度的"黑色星期五"购物节销售额取得不错成绩。万事达卡消费脉搏报告在一份声明中表示，上周五不包括汽车在内 的美国零售销售额增长了4.1%，高于去年同期3.4%的增长幅度。其中，线上销售额增长了10.4%，实体店销售额增长了1.7%。 这一数据也与其他机构的结果相吻合。分析零售客流量的Pass_by表示，今年店内客流量比去年增长了1.17%。Adobe Analytics则估计，今年"黑色星期五"的 在线消费额为118亿美元，比去年增加了整整10亿美元，同比增长了9.1%。另外，软件公司Salesforce（CRM.N）报告称，美国消费者在"黑色星期五"的消费 总额为180亿美元，同比增长3%，其中奢侈品服装和配饰是最受欢迎的购物类别。 作为美国传统的年末购物季的开端，11月28日开启的"黑色星期五"购物潮已经持续多日。调查公司数据显示，"黑五"当天，美国的线上销售额达118亿美 元，创历史纪录。与往年显著不同的是，美国消费者开始利用AI寻找最佳优惠。同时，由于经济不确定性和物价上涨，消费者选择更谨慎支出，物美价廉 仍然是假日购物季的核心。 奥多比数字洞察中心的 ...

Core Viewpoint - The article highlights the challenges consumers face during winter shopping and travel, emphasizing the importance of consumer protection channels like the national 12315 hotline and platforms like Black Cat Complaints to resolve issues effectively [1][2][3][4][5][6]. Group 1: Consumer Protection Channels - The national 12315 hotline serves as a reliable complaint channel for consumers facing issues with winter purchases, such as defective heating products or service disputes in the tourism sector [2][3]. - Black Cat Complaints is positioned as a solution for e-commerce and travel-related disputes, allowing consumers to report issues like false advertising or service discrepancies easily through various digital platforms [3][4]. - Consumer Protection services offer support for unique winter consumption scenarios, such as health services and holiday shopping, ensuring that consumers can report issues like substandard service or product quality [4][5]. Group 2: Industry Associations and Media Role - Industry associations, such as the China Ski Association, play a crucial role in mediating disputes specific to their sectors, ensuring safety and fair pricing in winter sports [5][6]. - Media coverage can significantly influence the resolution of consumer complaints by exposing issues to the public, thereby applying pressure on businesses to rectify problems [6].