中新网厦门2月5日电 (吴冠标)5日，"商海之门2026：AI赋能 跨境出海 链通全球"活动在厦门开幕，同期 举办厦门国际商会第五届第四次理事会。活动汇聚了AI投资、技术应用、市场开拓、平台服务等多领 域专家及300余家企业，嘉宾们围绕AI技术赋能企业跨境出海、开拓全球市场等议题展开交流。 5日，"商 海之门2026：AI赋能 跨境出海 链通全球"活动在厦门举办。 吴冠标 摄 据悉，中国(厦门)国际跨境电商展览会(简称"中跨展")由厦门市贸促会发起，中国国际商会、厦门国际 商会共同打造。在2026年全国贸促工作会议上，"中跨展"和"企业出海服务中心"作为助力外贸新业态发 展的典型案例获中国贸促会点赞。 林耀宗介绍，第六届中跨展将于6月8日至10日在厦门国际会展中心举行，以"跨境互联 货通全球"为主 题，聚焦跨境电商+AI新技术应用、中东及拉美新市场开发、POD按需打印、跨境电商+产业带、出海 合规等核心要点，助力传统外贸企业向跨境电商领域转型。 据了解，此次展会将搭建线上线下融合、境内境外联动的一体化营销服务体系，支持企业借助直播等新 型渠道拓展海外销路，带动更多优势产品实现出口增量。同时，展会将为跨境电商企 ...

Core Insights - The forum focused on how AI can empower the cross-border e-commerce growth chain, providing practical strategies and forward-looking insights for high-quality development in the industry [2][11] Group 1: Event Overview - The "Intelligent Manufacturing Outbound: New Cross-Border Directions" forum was held on December 25, featuring discussions among industry leaders on topics such as intelligent supply chain reconstruction, brand globalization, and compliance system establishment [2] - The event gathered over a hundred industry players, including cross-border e-commerce platforms, major sellers, leading outbound brands, SaaS service providers, and cross-border law firms [2] Group 2: Industry Perspectives - Chen Wending, General Manager of Southern Metropolis Daily, emphasized that cross-border e-commerce is now a competition of comprehensive strengths in brand, technology, and supply chain, serving as a key driver for China's economy to reach the high end of the global value chain [3] - Long Shuzhen, head of the Global Youth Cross-Border Association, stated that cross-border e-commerce is a vital channel for global entrepreneurs to integrate into the world economy and climb the value chain [3][4] Group 3: Case Studies and Innovations - Baoxiao, General Manager of overseas business at Hailan Home, shared the brand's journey from a domestic clothing brand to a global one, highlighting the importance of aligning Chinese aesthetics with local consumer needs [5][6] - Ouyang Zhijun from Langhua Group noted that the shift from "product export" to "industrial chain export" has revealed core pain points in logistics, capital flow, and information flow, particularly for Chinese companies facing overseas financing challenges [6][14] - Heybike's COO Li Yifan discussed the company's transition from OEM to an independent brand, successfully entering the North American market and achieving significant user acquisition through strategic marketing [7][16] - HOVERAir's Wang Xinxuan highlighted the innovation in developing a flying camera that complies with strict regulations in Japan, showcasing how market limitations can be turned into opportunities [8][17] Group 4: AI and Content Marketing - A TikTok operator from Huakai Yibai emphasized the platform's unique ability to simultaneously achieve brand marketing and sales conversion, creating a closed loop from brand exposure to GMV [9][17] - Wang Mengshan, founder of Zhifang Consulting, stressed that content marketing is the most crucial lever for brand growth, and the future competitive advantage will lie in effective content creation [9][10] Group 5: Ecosystem Development - The launch of the "Cross-Border Outbound Alliance" aims to create a long-term empowering ecosystem for the industry, transforming the resources from the forum into sustainable support for cross-border e-commerce [18] - The alliance includes various partners providing services in areas such as customized website building, overseas marketing, and cross-border insurance, aiming to break down industry resource barriers [18][19]