Core Viewpoint - The article discusses the rise of original cultural IPs in China, highlighting the role of AI technology and the new business model of "AIP Universe" by iFlytek to empower creators and enhance the commercial viability of IPs [2][3][6][10]. Group 1: Rise of Original IPs - Original cultural IPs in China are experiencing explosive growth, primarily driven by internet incubation and the creation of high-recognition emotional value images that resonate with young consumers [3][4]. - The trend of emotional consumption is becoming more pronounced, especially among the younger generation, with 68.16% of iFlytek's input method users being under 30 years old [4][11]. - Digital IPs have become an essential part of daily life, allowing users to express themselves through personalized content [6][12]. Group 2: iFlytek's Strategy - iFlytek aims to position itself as an "enabler" in the IP industry through its "AIP Universe," which serves as a connector and accelerator for the IP ecosystem [6][7]. - The company has formed a strategic partnership with Sichuan Fine Arts Institute to enhance its new business layout [7]. - The "AIP Universe" is designed to provide a one-stop service for IP commercialization, from market research to design, production, and sales [23][24]. Group 3: Challenges and Opportunities - New entrants in the IP market face challenges such as difficulty in fan engagement, short lifecycle, and weak monetization capabilities [22]. - iFlytek's "AIP Universe" aims to bridge the gap between creators and users, enhancing IP influence and extending lifecycle through improved operational efficiency [22][23]. - The company leverages AI technology to enhance user demand insights and accelerate creative output, thus addressing the operational challenges faced by individual creators [15][25]. Group 4: Long-term Vision - The "AIP Universe" is in its early stages but is rapidly developing organizational capabilities, including IP operations, business, product design, and channels [30][31]. - iFlytek is focused on recruiting talent that aligns with the IP industry and enhancing collaboration with educational institutions to foster innovation [36][38]. - The initiative aims to democratize high-end creative capabilities through AI, reducing operational costs and enabling broader participation in the original IP era [40][41].