Core Insights - The rise of original Chinese cultural IPs is becoming increasingly prominent, with examples like LABUBU gaining significant traction both online and offline, indicating a shift from traditional IPs to a diverse array of original IPs driven by internet incubation and emotional value [1][6] - The trend of emotional consumption, particularly among the younger generation, is reshaping the market, with IPs serving as key vehicles for emotional value [6][11] - AI technology is being leveraged to enhance the IP industry, providing tools for creators and improving operational efficiency, thus expanding the potential of original IPs [9][12] Group 1: Market Trends - Original IPs are gaining popularity as social currency among young consumers, with a notable increase in the emotional value associated with these IPs [1][6] - The shift from functional consumption to emotional consumption is evident, particularly among the Z generation, who seek personal expression and emotional connection through their purchases [6][11] - The demand for unique and interactive IP products is driving new consumption patterns, with IPs becoming integral to daily life and social interactions [7][8] Group 2: AI Integration - AI is positioned as a transformative force in the IP industry, enhancing creativity, operational efficiency, and market responsiveness [9][12] - The "Love Skin Universe" initiative by iFLYTEK aims to serve as a connector and accelerator in the IP ecosystem, utilizing AI to empower creators and streamline processes [3][12] - AI technologies are being integrated throughout the IP creation process, from ideation to supply chain management, thereby reshaping the entire industry landscape [9][14] Group 3: Strategic Collaborations - iFLYTEK has announced a strategic partnership with Sichuan Fine Arts Institute to enhance its IP ecosystem through talent development and collaborative projects [3][16] - The initiative includes creating educational programs that merge technology with art, fostering a new generation of talent in the IP space [16][17] - The establishment of an innovation center focused on the fusion of art and AI aims to set industry standards and explore new creative avenues [17] Group 4: Future Outlook - The "Love Skin Universe" is positioned as a new player in the IP field, with ambitions to become a leading IP operation company by connecting creators with a vast user base [16][17] - The initiative seeks to democratize access to high-end creative capabilities through AI, lowering operational costs and enabling broader participation in the IP market [17] - By focusing on long-term value and collaborative growth, the project aims to redefine the landscape of original IPs in China [17]

Core Viewpoint - The article discusses the rise of original cultural IPs in China, highlighting the role of AI technology and the new business model of "AIP Universe" by iFlytek to empower creators and enhance the commercial viability of IPs [2][3][6][10]. Group 1: Rise of Original IPs - Original cultural IPs in China are experiencing explosive growth, primarily driven by internet incubation and the creation of high-recognition emotional value images that resonate with young consumers [3][4]. - The trend of emotional consumption is becoming more pronounced, especially among the younger generation, with 68.16% of iFlytek's input method users being under 30 years old [4][11]. - Digital IPs have become an essential part of daily life, allowing users to express themselves through personalized content [6][12]. Group 2: iFlytek's Strategy - iFlytek aims to position itself as an "enabler" in the IP industry through its "AIP Universe," which serves as a connector and accelerator for the IP ecosystem [6][7]. - The company has formed a strategic partnership with Sichuan Fine Arts Institute to enhance its new business layout [7]. - The "AIP Universe" is designed to provide a one-stop service for IP commercialization, from market research to design, production, and sales [23][24]. Group 3: Challenges and Opportunities - New entrants in the IP market face challenges such as difficulty in fan engagement, short lifecycle, and weak monetization capabilities [22]. - iFlytek's "AIP Universe" aims to bridge the gap between creators and users, enhancing IP influence and extending lifecycle through improved operational efficiency [22][23]. - The company leverages AI technology to enhance user demand insights and accelerate creative output, thus addressing the operational challenges faced by individual creators [15][25]. Group 4: Long-term Vision - The "AIP Universe" is in its early stages but is rapidly developing organizational capabilities, including IP operations, business, product design, and channels [30][31]. - iFlytek is focused on recruiting talent that aligns with the IP industry and enhancing collaboration with educational institutions to foster innovation [36][38]. - The initiative aims to democratize high-end creative capabilities through AI, reducing operational costs and enabling broader participation in the original IP era [40][41].