Core Insights - The report emphasizes the importance of integrating traditional craftsmanship into modern life through creative transformation and innovation, ensuring the protection and transmission of intangible cultural heritage (ICH) [1][3] Group 1: Digital Engagement and Visibility - In the past year, Douyin's platform saw 806.5 billion views on ICH-related short videos, with an average of 79,000 ICH live broadcasts daily [1] - Over 870,000 Douyin creators have contributed ICH content, with the number of post-2000 users publishing ICH videos increasing by 63% year-on-year, indicating a shift in perception of ICH from a distant heritage to an engaging and popular craft [1][2] Group 2: Support and Training for Creators - The "Douyin ICH Plan" has engaged hundreds of ICH creators in over a thousand activities promoting ICH dissemination and consumption, while the "ICH Guardian Inclusive Training" program trained nearly 12,000 artisans across more than 2,500 skills [2] - These initiatives help ICH representatives transition from being "protected" to achieving self-development [2] Group 3: Integration into Daily Life - More than 300 million users have purchased ICH-related products on Douyin, with the number of ICH experience service providers increasing by 106% year-on-year [2] - Innovative formats and digital technologies, such as micro-dramas and AR interactions, enhance the visibility of ICH and bring it closer to everyday life [2] Group 4: Future Pathways for ICH - The report outlines a new pathway for ICH protection and transmission, leveraging dissemination and consumption to accelerate its integration into modern life, with ByteDance focusing on "talent, dissemination, and consumption" as core areas [3]

本报讯（记者赵金玲）南宁水街"璀璨邕州·新春灯会"于1月30日晚启幕，持续至4月19日。此次新春灯会有何亮点？2月1日晚，记者来到现场看到，20余组 主题灯点亮百年水街，融入AR互动、非遗展演、国风打卡等多元场景，核心打造"流光焕彩""国风雅集""祈福旺运"三大板块，还有超50家商户联动送福 利，市民快来解锁N种玩法。 亮花灯吸引市民游客拍照打卡。 ▲ 漂 ▶南宁水街"璀璨邕州·新春灯会"亮灯，现场游人如织。本报记者宋延康 摄 "一路生花"灯组颜值高、寓意好。 南宁特色文创很吸睛。 "好玩！"2月1日晚，在水塔脚AR打卡点，市民李女士带着孩子挥舞手机，屏幕里虚实交织的光影特效引得孩子欢呼雀跃。 在水街新春灯会，20余组主题灯分为AR互动灯组与传统特色灯组两类，打破传统静态观赏模式，以光影科技交互为核心，让前沿技术与老街深度融合。AR 打卡点分布在水塔脚、"一路生花"、"鱼化成龙"、"黄金树"等关键节点，游客微信扫码即可开启AR体验，解锁虚实碰撞的乐趣。此外，同步推出AR打卡集 章活动，参与即可有机会赢取现金大奖与特色文创礼品。 除了璀璨灯会，现场还布置了众多充满艺术感的打卡点。如，旗亭画壁将唐代文人雅集典故与 ...