在8月5日举行的百度AI Day开放日上，百度智能云宣布推出首批AI数字员工，涵盖营销经理、还款助理、汽车销 售、促销专员、产品经理、课程顾问、招聘专员等核心业务职能。 "大模型的能力正以前所未有的速度迭代与进化、能力边界也在不断拓展；大模型厂商以多模态大模型能力为基 础，开始推出世界模型，构建了物理世界动态建模、因果推理与反事实推演、长期预测与规划等独特能力。"百度 副总裁阮瑜表示，大模型的飞速进化，推动AI从人机协同的Copilot（AI助手）形态，向具备自主执行能力的Agent （智能体）形态跃迁，并进一步向AI主导的Agentic（代理型人工智能）方向深化。 在石峥看来，传统Agent工具常囿于机械应答、流程僵化、跨平台数据割裂等瓶颈，难以创造真正的业务闭环价 值。而数字员工作为超越传统Agent的新型生产力，能够精准满足各行业场景的专业化、个性化需求，不仅懂业 务、会思考，还能直接植入具体业务流程，对结果负责。 当工作"搭子"变成AI数字人，会发生什么？ 阮瑜进一步表示，在Agentic时代，日常工作中会出现越来越多的新型"劳动者"，智能体将会以"数字员工"的形态参 与到企业运行的各个环节当中，而数 ...

Core Viewpoint - Baidu Smart Cloud has launched the world's first AI digital employees, marking a significant breakthrough in enterprise-level services through the integration of AI technology [1][3]. Group 1: AI Digital Employees - The AI digital employees cover various core business roles such as marketing managers, repayment assistants, automotive sales, promotional specialists, product managers, course consultants, and recruitment specialists [1]. - These digital employees leverage Baidu Smart Cloud's comprehensive AI capabilities, combining large models, digital human technology, and industry expertise to achieve an efficient work state right out of the box [3]. Group 2: Market Potential - The demand for AI marketing in enterprises has seen explosive growth, with the Chinese AI Agent marketing and sales market expected to reach approximately 44.2 billion yuan in 2024, aiming for a trillion-level market space in the next five years [4]. - The marketing sector is identified as the optimal scenario for the implementation of AI Agents due to its high-frequency user interactions and complex business environments [4]. Group 3: Advantages of Digital Employees - Traditional Agent tools often face limitations such as mechanical responses and fragmented data across platforms, while digital employees can meet specialized and personalized needs across various industries [6]. - In the recruitment sector, digital employees can efficiently handle the entire process from outreach to interview scheduling, resulting in a 40% increase in interview attendance rates [6]. - In the education sector, digital employees manage the entire process from enrollment inquiries to renewal conversions, also improving employee efficiency by 40% [6]. Group 4: Technological Innovations - Baidu Smart Cloud has developed a cross-modal voice language model based on Cross-attention technology for real human-like interaction and utilized 4D scanning technology for high-precision imaging [7]. - The digital employees are trained on over 100 vertical industry standard operating procedures (SOPs) using more than 100,000 hours of industry practical data [7]. - The company is focused on expanding digital employee applications in the education, automotive, finance, and fast-moving consumer goods sectors, with low entry costs for businesses [7].