Core Viewpoint - The company Yiyi Co., Ltd. plans to acquire Hangzhou Gaoye Family Pet Food Co., Ltd. to enhance its presence in the pet hygiene care sector and improve its product offerings in the pet food category [1][3] Group 1: Acquisition Details - Yiyi Co., Ltd. disclosed a plan for issuing shares and cash to acquire Gaoye Family, which focuses on cat-related products such as cat litter and cat food [1] - Gaoye Family has established a factory for cassava-based cat litter, filling a gap in the domestic high-end plant-based cat litter market [1] Group 2: Brand and Market Position - Gaoye Family's "Xu Cuihua" brand cat litter, made from cassava starch, offers advantages such as strong clumping, low dust, and environmental safety, addressing issues related to traditional cat litter [1] - Since its launch in December 2022, "Xu Cuihua" has quickly risen to become one of the top three domestic cat litter brands in online sales, achieving significant sales during major shopping events [1] Group 3: Strategic Background - This acquisition follows previous strategic investments by Yiyi Co., Ltd. in Gaoye Family, establishing a foundation of trust and understanding of Gaoye's operational potential [2] - Yiyi Co., Ltd. has a strong B2B network with major retailers globally, while Gaoye Family has developed a robust online and offline channel presence, enhancing brand recognition among consumers [2] Group 4: Future Implications - The acquisition is expected to solidify Yiyi Co., Ltd.'s leading position in the pet hygiene care market, improve its C-end brand operations, and enhance its online operational capabilities [3]