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CHIPOTLE AND RIOT GAMES INTRODUCE THE CHIPOTLE CHALLENGER BUNDLE IN 2XKO
Prnewswire· 2025-10-07 15:00
Core Points - Chipotle Mexican Grill has launched the "Chipotle Challenger Bundle" in partnership with Riot Games' new fighting game 2XKO, allowing players to unlock exclusive in-game items by placing digital orders [1][8] - The bundle includes Chipotle-themed digital items for players' avatars, such as a hoodie, sweatpants, sneakers, hat, sling backpack, and a sticker [2][4] - This initiative is part of Chipotle's ongoing support for the Fighting Game Community (FGC) and aims to enhance player engagement through unique brand integration [6][8] Company and Industry Summary - The "Chipotle Challenger Bundle" is available for players who order through the Chipotle app or website using the promo code "LETSDUO," starting today and while supplies last [3][8] - Chipotle's partnership with Riot Games was initially announced before Evo Las Vegas 2025, featuring tournaments and community engagement activities [7] - The promotion is limited to the first 40,000 customers who order a regular-priced entrée item, with codes redeemable until February 7, 2026 [9]
Netflix Pushes for Global Brand Partnership to Fend Off Competition
ZACKS· 2025-10-02 15:25
Group 1: Partnership Overview - Netflix is enhancing its brand power through a multi-year global partnership with AB InBev, the largest brewer globally, to combat increasing competition [1][11] - The collaboration includes co-marketing campaigns, live events, title integrations, and special packaging, connecting both companies with audiences through shared interests [2][4] Group 2: Benefits for Netflix - The partnership strengthens Netflix's advertising strategy, providing a reliable source of sponsorship revenues and diverse marketing opportunities as it scales its ad-supported tier [4][6] - Co-branded integrations across popular shows and live sports enhance monetization and expand Netflix's reach in international markets [4][6] Group 3: Benefits for AB InBev - The alliance offers AB InBev a modern approach to engage younger, digitally savvy consumers by integrating its brands into Netflix's content and live events [5][6] - This partnership allows AB InBev to expand its cultural and geographical reach, making its products part of the entertainment experience [5][6] Group 4: Competitive Landscape - Netflix faces strong competition from major players like Amazon, Disney, and Warner Bros. Discovery, all of which are increasing global partnerships and content investments [7][10] - Amazon Prime Video leverages its extensive ecosystem and subscriber base, while Disney capitalizes on its franchises and expanding ad-supported tiers [8][9] - Warner Bros. Discovery is targeting significant subscriber growth through its content library and global licensing agreements, pushing Netflix to innovate [10]
In New 'PSA' From Liquid Death and Cineverse, The Toxic Avenger (Peter Dinklage) Explains the Dangers of High-Sugar Soda
Prnewswire· 2025-08-19 16:00
Company Overview - Cineverse (Nasdaq: CNVS) is a next-generation entertainment studio that distributes content across various platforms, including theatrical, digital, and physical formats, and has a library of over 71,000 premium films, series, and podcasts [8] - Liquid Death is one of the fastest-growing non-alcoholic beverage brands, known for its unique marketing approach that combines health and sustainability with entertainment [9] Campaign Launch - Cineverse has launched a new campaign in partnership with Liquid Death ahead of the theatrical release of "The Toxic Avenger Unrated" on August 29, 2025 [1][5] - The campaign features a public service announcement (PSA) from the character Toxie, portrayed by Peter Dinklage, focusing on the dangers of high-sugar soda [1][3] Product Details - Liquid Death's soda-flavored sparkling waters contain only 10 calories and 2 grams of sugar per can, with no artificial sweeteners, and are available at major retailers like Amazon, Target, and Walmart [3] - The campaign includes a digital billboard in Times Square, NYC, and will be promoted across digital and social media platforms [4] Film Information - "The Toxic Avenger" is a horror/comedy film directed by Macon Blair, featuring an all-star cast including Peter Dinklage, Kevin Bacon, and Elijah Wood [5][6] - The film tells the story of Winston Gooze, a janitor who transforms into the Toxic Avenger after a toxic accident, fighting against corporate greed and corruption [6] Future Releases - Cineverse plans to expand its franchise with upcoming releases, including "Silent Night, Deadly Night" on December 12, 2025, and "Air Bud Returns" in 2026 [7]
Gildan Names S&S Activewear as Exclusive Wholesale Distributor for American Apparel® in the U.S.
Globenewswire· 2025-08-06 20:30
Core Insights - Gildan has entered into an agreement granting exclusive wholesale distribution rights to S&S Activewear for its American Apparel® brand in the U.S. imprintables market, aimed at enhancing brand awareness and driving sales [1][3] - The American Apparel® brand is characterized by its commitment to meaningful design, premium quality, and sustainability, appealing to customers seeking timeless styles [2][4] - The partnership is set to take effect on December 28, 2025, and is expected to broaden customer access to the American Apparel® brand [5] Company Overview - Gildan is a leading manufacturer of everyday basic apparel, offering products such as activewear, underwear, and socks, marketed under various brands including Gildan®, American Apparel®, and others [6][7] - Gildan operates large-scale, vertically integrated manufacturing facilities primarily located in Central America, the Caribbean, North America, and Bangladesh, with a strong commitment to labor, environmental, and governance practices [7] - S&S Activewear, founded in 1988, is a technology-enabled distributor of apparel and accessories in the U.S. and Canada, offering over 100 brands and servicing a wide range of customers through its extensive warehouse network [8]
XWELL Named Official Wellness Spa of the Orlando Magic
GlobeNewswire News Room· 2025-06-17 12:00
Core Insights - XWELL, Inc. has partnered with the Orlando Magic as the Official Wellness Spa, marking a strategic expansion into local markets, starting with Florida [1][2] - The partnership aims to enhance brand visibility and community engagement, promoting wellness beyond travel hubs [2][4] Group 1: Partnership Details - The collaboration includes brand integration across various platforms such as LED signage, radio promotions, and exclusive events [3] - XWELL will host co-branded wellness events featuring Magic alumni and entertainment teams, enhancing community interaction [3][5] - The partnership is expected to strengthen XWELL's customer acquisition efforts in Florida, focusing on expanding its medspa presence [4] Group 2: Strategic Goals - Florida is identified as a priority growth market for XWELL, with plans to increase brand awareness and establish connections with local consumers [2][4] - The partnership reflects a shared commitment to health and well-being for fans, players, and staff, aligning with both organizations' values [5] Group 3: Company Background - XWELL operates a portfolio of wellness brands, including Xpres Spa and Naples Wax Center, and aims to redefine the modern wellness experience [7] - The Orlando Magic, established in 1989, emphasizes community engagement and has contributed over $2 million annually to local initiatives [8][9]
KINGSFORD AND MILLER LITE REPRISE LAST SUMMER'S SOLD-OUT BEERCOAL
Prnewswire· 2025-05-15 17:01
Group 1 - Kingsford and Miller Lite have reintroduced the Kingsford x Miller Lite Beercoal, a charcoal briquet made with real beer, due to high demand after previous sellouts in 2022 and 2023 [1][2] - Beercoal combines Kingsford's original charcoal performance with the flavor of Miller Lite, providing a bold, smoky taste for grilling [2][3] - The product is designed for quick lighting and consistent heat, ready for grilling in about fifteen minutes, making it suitable for various summer gatherings [3] Group 2 - Kingsford has a long history, being an American-made company founded over 100 years ago, and is known for its natural ingredients and authentic charcoal grilling experience [5] - The Clorox Company, which owns Kingsford, has been recognized for its sustainability efforts, ranking No. 1 on Barron's 100 Most Sustainable Companies list for three consecutive years [6] - Molson Coors Beverage Company, the parent company of Miller Lite, has a diverse portfolio that includes various beer brands and flavored beverages, aiming to meet a wide range of consumer preferences [7][8]
Now Headlining: 7-Eleven, Inc. Teams Up with Live Nation to Bring Fans Closer to the Music at Major US Festivals
Prnewswire· 2025-04-28 13:00
Core Insights - 7-Eleven, Inc. is entering the live music scene by partnering with Live Nation, marking a significant strategic move to enhance brand engagement with fans [2][4] - The collaboration includes naming rights for the When We Were Young Festival and immersive experiences at The Governors Ball and Rolling Loud, aiming to create authentic connections with new audiences [2][3] Company Overview - 7-Eleven operates over 13,000 stores in the U.S. and Canada, offering a variety of products including iconic brands like Slurpee and Big Bite, as well as high-quality sandwiches and salads [5] - The company has a strong loyalty program with over 80 million members, allowing customers to earn and redeem points on various items [5] Festival Activations - At the When We Were Young Festival, 7-Eleven will create a "quick-stop destination" called the 7-Eleven Hangout, featuring Slurpee drinks and a nostalgic early 2000s emo theme [6] - The Governors Ball will feature Slurpee Street, designed to resemble a New York City summer block party, offering free Slurpee samples and engaging Gen Z fans [6] - Rolling Loud will showcase an amplified version of Slurpee Street, embracing hip-hop culture and providing a visually rich experience for attendees [6]
Why The Kim Kardashian Partnership May Help Nike Just Do It
Seeking Alpha· 2025-03-03 11:44
Core Insights - NIKE, a globally recognized brand known for its slogan "Just Do It," has encountered various challenges recently [1]. Group 1 - The company is part of the iREIT+Hoya Capital investment group, indicating its relevance in investment discussions [1]. - The article emphasizes the importance of conducting personal due diligence before making investment decisions [1]. Group 2 - There is no indication of any current stock or derivative positions held by the analyst regarding the companies mentioned [2]. - The article reflects the author's personal opinions and is not influenced by any compensation from external sources [2]. Group 3 - Seeking Alpha clarifies that past performance does not guarantee future results, highlighting the speculative nature of investments [3]. - The platform does not provide specific investment recommendations, underscoring the need for individual assessment of investment suitability [3].