Brand Revamp

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Cracker Barrel Isn't Done Shaking Thinks Up as It Looks to Recover From a Rough 2025
Investopedia· 2025-10-03 16:45
Key Takeaways Cracker Barrel isn't done shaking things up. The restaurant chain operator that lately found itself national news for uncomfortable reasons—a brand revamp that elicited unfavorable reactions from sizable chunks of the public and the disapproval of President Donald Trump—continues to adapt. It late yesterday announced several leadership changes and formally distanced itself from the firm it said worked with the company on the failed rebrand. The company last month announced a range of changes t ...
Cracker Barrel Isn't Done Shaking Things Up as It Looks to Recover From a Rough 2025
Yahoo Finance· 2025-10-03 16:28
Paul Weaver / SOPA Images / LightRocket via Getty Images Cracker Barrel has backed off a rebranding effort that attracted vociferous criticism. Key Takeaways Cracker Barrel's latest efforts to show investors that it's working to turn things around include some management changes and the end of a relationship with a consulting firm that worked on its controversial rebrand. The stock is still down substantially for the year. Some Wall Street analysts think it has some room to rise. Cracker Barrel isn' ...