Brand Turnaround

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Hemi V-8 engines and mechanical bull rides: Inside Stellantis' plan to revive its Ram Trucks brand after yearslong sales declines
CNBC· 2025-06-27 12:00
Core Viewpoint - Ram brand under Stellantis is undergoing a significant turnaround plan led by CEO Tim Kuniskis, who aims to address the brand's declining market position and sales performance through various strategic initiatives and product launches [2][4][6]. Group 1: Turnaround Strategy - The turnaround plan includes over 25 announcements through 2026, focusing on revitalizing the brand's image and product offerings [3][9]. - Key initiatives involve the return of the Hemi V-8 engine, reintroduction of lower-priced models, and a new 10-year/100,000-mile powertrain warranty for Ram products [9][12]. - The brand's marketing efforts include a return to NASCAR, featuring promotional activities like the "Ride the Hemi" mechanical bull ride [10][11]. Group 2: Market Performance - Ram's market share in the U.S. full-size pickup truck segment has decreased from 17.8% in 2019 to 8.4% in early 2024, with overall sales of full-size trucks down 41% during the same period [8][12]. - Despite the overall sales decline, retail sales are projected to increase by approximately 28% in the first half of the year [13]. - The company aims to achieve a market share between 20% and 29.9% for its full-size trucks by the end of the turnaround plan [12][13]. Group 3: Leadership and Team Dynamics - CEO Kuniskis emphasizes a culture of performance and accountability, encouraging his team to push beyond conventional expectations [14][15]. - The leadership change has fostered renewed optimism among dealers, with positive feedback indicating confidence in the brand's recovery trajectory [16][17]. - Kuniskis has initiated efforts to rebuild trust with dealers after previous tensions regarding incentives and product offerings [16]. Group 4: Future Product Plans - Future product plans include the introduction of a passenger van and a midsize pickup truck expected in 2027, alongside the delayed electrification initiatives [10][20]. - The upcoming Ram 1500 extended range hybrid pickup is projected to offer the longest driving range in the light-duty truck segment, up to 690 miles [18]. - The company received 12,000 orders for the Hemi engine on the first day of availability, indicating strong demand for the revived product [19].
RAVE Upgraded to Outperform Amid Profitability Streak & Capital Strength
ZACKS· 2025-06-02 14:01
Core Insights - RAVE Restaurant Group has been upgraded to an "Outperform" rating due to durable profitability, strengthened capital positioning, and effective operational initiatives [1][9] - The company has demonstrated consistent profitability with 20 consecutive quarters of positive net income, indicating increasing earnings resilience [1][2] Financial Performance - In Q3 fiscal 2025, net income rose 10.4% year over year to $0.72 million, while income before taxes increased 11.2% to $0.9 million [2] - Adjusted EBITDA climbed 13.2% to $0.9 million, despite total revenue remaining flat at $2.9 million, showcasing strong operational leverage [2] - Total operating expenses declined 4.4% year over year, reflecting effective cost control measures [5] Brand Performance - Pizza Inn, RAVE's flagship brand, experienced a 2.5% increase in domestic comparable store sales during Q3 fiscal 2025, supported by successful promotions and store reimaging efforts [3] - Pie Five faced challenges with a 5.6% decline in comparable store sales and a 28.2% drop in total domestic retail sales, but recent restructuring efforts are beginning to yield improvements [4] Cost Management - RAVE's franchise-focused structure has allowed for earnings expansion with minimal revenue growth, aided by an 8.3% year-to-date decline in franchise expenses [2] - General and administrative expenses rose 2.4% year over year, while franchise expenses fell 5.4%, indicating disciplined cost execution amid inflationary pressures [5] Revenue Composition - In Q3 fiscal 2025, supplier and distributor incentive revenues totaled $1.23 million, nearly equaling franchise royalty income of $1.16 million, highlighting a reliance on indirect income [6] - Franchise license fees declined 44.1% year over year, indicating weak new unit growth momentum [6] Structural Challenges - RAVE's small operating scale remains a constraint, with consolidated revenue flat at $2.9 million and only 117 domestic units across both brands [8] - Limited geographic footprint and low absolute revenue base restrict the company's ability to leverage broader economies of scale [8] Future Outlook - The upgrade to "Outperform" reflects confidence in RAVE's ability to sustain profitability and expand margins through capital efficiency and strategic execution [9] - Despite brand-level headwinds, particularly for Pie Five, the company is positioned as a niche small-cap outperformer in the franchised restaurant space [9]