Core Viewpoint - Xiaomi's automotive journey has transformed from skepticism to success, establishing itself as a significant player in the electric vehicle market with the launch of the SU7 and YU7 series, challenging established competitors like Tesla [2][3][6]. Group 1: Product Definition - Xiaomi's approach to automotive manufacturing emphasizes product definition, focusing on understanding user needs and market demands, which has been a cornerstone of its success [8][9]. - The company aims to create vehicles that not only meet but exceed user expectations, with a strong emphasis on driving performance and user experience [12][14]. - Xiaomi's strategy includes extensive market research and user feedback, which has informed the design and functionality of its vehicles, ensuring they resonate with consumer preferences [22][23]. Group 2: Product Strength - Xiaomi's vehicles are designed to be competitive in terms of quality and performance, with a focus on high-end materials and advanced technology, aiming to capture significant market share in the electric vehicle sector [10][16]. - The company leverages its experience in consumer electronics to enhance its automotive offerings, ensuring that its vehicles are not only functional but also appealing to a broad audience [14][16]. - Xiaomi's marketing strategy is built on the foundation of strong product capabilities, which enhances brand recognition and consumer trust, allowing for a successful market entry [13][15]. Group 3: Consumer-Centric Approach - Xiaomi targets a younger demographic, particularly urban dwellers with disposable income, reflecting a shift in consumer behavior towards more personalized and lifestyle-oriented products [19][21]. - The company actively engages with users to gather feedback, which informs product iterations and improvements, demonstrating a commitment to meeting consumer needs [22][24]. - Xiaomi's vehicles offer customization options and modern design elements that appeal to younger consumers, positioning the brand as a trendy choice in the automotive market [20][24].