Group 1 - The article discusses the recent trend of brands collaborating with popular figures from the show "喜人2" to create advertisements that leverage "meme culture" and "abstract culture" [1][3][4] - Over 30 brands have partnered with "喜人2" artists, with a significant focus on internet and fast-moving consumer goods (FMCG) sectors, targeting a young audience [5][9] - The collaborations are primarily short-term endorsements aimed at brand promotion, with some artists reportedly earning over a million for their advertising roles [3][4] Group 2 - The effectiveness of these "meme" advertisements varies, with some audiences finding them entertaining while others struggle to understand the references, indicating a divide in market reception [4][9] - Brands that successfully integrate "meme" culture with their messaging tend to perform better, as seen with companies like 伊利 and 安慕希, which have created engaging and relatable content [17][21] - The article highlights the importance of understanding the target audience and the cultural context to create effective marketing strategies, emphasizing that not all brands can successfully leverage the "喜人2" phenomenon [9][53] Group 3 - Early adopters of the "喜人2" trend, such as 安慕希 and 瑞幸, have gained significant advantages in terms of brand visibility and audience engagement [11][13] - The article notes that brands that can effectively combine humor with product messaging are more likely to resonate with younger consumers, who seek both entertainment and relatable content [19][21] - The rise of CP (couple pairing) fandoms from "喜人2" has opened new marketing avenues, allowing brands to tap into the emotional connections fans have with these pairings [24][26][36] Group 4 - The article emphasizes the role of social media in amplifying the reach of these advertisements, with brands utilizing platforms to create a sense of community and engagement around their campaigns [39][41] - Brands that fail to connect their messaging with the cultural context of "喜人2" risk being perceived as out of touch, highlighting the need for strategic alignment between brand identity and audience expectations [45][48] - Overall, the success of brand collaborations with "喜人2" hinges on their ability to understand and engage with the cultural zeitgeist, making timely and relevant marketing decisions [53]