Industry Trend - US chains added over 70 new spicy dishes to their menus this spring and summer [1] - Restaurants are modifying established dishes with spice to attract more customers [2] - Spice is particularly popular with Gen Z and Gen Alpha, and on social media platforms [3] Market Analysis - Adding spicy options is a strategy to entice more customers with something new [1] - Modifying dishes with spice is not expensive but has a potentially big impact on customer acquisition [2]

Industry Trend - Younger consumers are shifting away from hard spirits [1] Company Strategy - Suntory Holdings CEO Takeshi Niinami is addressing the trend [1]

Consumer Trends & Predictions - Gambling is becoming normalized and encouraged behavior [1] - Rapid proliferation of sports gambling and 0DTE (zero days to expiration) options is expected [1] - Long consumer gambling apps and synthetic replacements for human connection are key trends [1] - A product enabling gambling against debts using future physical labor as collateral is anticipated within 5 years [1] - Religion's resurgence as a betting opportunity is foreseen in 10-15 years [1] Investment Strategies & Platforms - Robinhood is a platform to express these bets [2] - Euphoria and Noise are relevant factors [2] - Fantasy sports, including parasocial fantasy sports like Fantasy Top, are significant [2] - Synthetic intimacy, such as OF (OnlyFans) and related parasocial relationships, are important [2]