最近，天气持续高温，杭州属实是在外面走两步就开始汗流浃背的程度。 唯一能让人类坚持出门的，可能就是上班吧。。。 在这样的高温下，能消暑解热的食用冰，又火了。 网友们从价格、销量到质量，聊个没完。 所以就这么简单的一个冰杯，到底凭啥卖那么贵？去年夏天咱们就有过科普。 农夫山泉2公斤冰块卖22.8元，上热搜；冰杯持续火爆有厂家日销30吨，上热搜；冰杯居然卖得比水贵？价格刺客！上热搜。 可能在很多人眼里，食用冰就是把水烧开，放冰箱里一冻，价格就是水的成本，最多最多加个冰箱电费。 冰杯就更简单了，装了冰块的杯子呗？ 要说这玩意确实很方便，想喝什么果汁、咖啡、啤酒，买个冰杯倒里头，方便又得劲，炎炎夏日来一杯，爽！ 但你一看价格，笑容估计能直接凝固，这 " 冰冻凉白开 " 怎么卖得比饮料还贵啊？ 差评君在公司周遭便利店转了一圈，就发现冰杯价格在3.5~6 块不等，根据网络资料，2024 年 711 一度把冰杯卖到了 9.9 一杯。 你可别以为冰杯就是一个装了冰块的塑料杯，实际上，从冰块到外包装都有门道。 就拿制冰来说，你用烧开的白开水冻的冰，属于 " 速成派 "，冰箱制冰是由外而内快速冷冻，无法排出空气，冻出来的冰块呈白 ...

Core Viewpoint - The ice cup market is experiencing significant growth, driven by low pricing strategies and innovative marketing tactics, leading to increased consumer engagement and sales opportunities. Group 1: Market Dynamics - Online platforms have reduced the price of ice cups to as low as 1 yuan or even 0.01 yuan, while major tea brands are launching "1 yuan ice water/ice cup" promotions to attract customers [1][4] - According to the "2025 China Urban Consumption Behavior White Paper," ice cup sales have seen a growth rate exceeding 300% for two consecutive years, with per capita annual consumption in first-tier cities reaching 48 cups [7] - The "one yuan strategy" has proven effective in driving foot traffic to stores, with approximately 35% of customers who purchase 1 yuan ice water also buying additional products, raising the average transaction value to over 20 yuan [9][12] Group 2: Product Innovation - Ice cups are evolving beyond simple ice blocks, with brands introducing flavored ice cups and unique shapes, enhancing the visual appeal and consumer experience [17][19] - The packaging of ice cups is also being upgraded to cater to younger consumers' preferences for personalization and social sharing, with themed designs gaining popularity [21][23] Group 3: Consumer Behavior - The rise of DIY beverage culture, fueled by social media, has positioned ice cups as essential components for creating personalized drinks, with 69% of consumers using ice cups for homemade beverages [31] - The convenience of purchasing ice cups over making ice at home aligns with the "lazy economy," as consumers seek instant gratification during hot weather [34][35] Group 4: Competitive Landscape - Traditional giants and emerging brands are entering the ice cup market, with established players like Mengniu and Yili launching their own ice cup products [25][28] - The market is witnessing a shift in consumer preferences, with ice cups becoming a staple in convenience stores and supermarkets, driving additional sales through bundled offerings [14][16]