最近，一款"懒人版"热红酒火上热搜： 买一杯蜜雪冰城棒打鲜橙（热饮），倒入红酒即可得。相关话题浏览量超过300万。 今年以来，类似的"民间创意"频频引爆饮品圈。而敏锐洞察、快速响应的品牌，都收获了流量和业绩的双重提升。 "懒人版"热红酒火了 蜜雪冰城意外躺赚 一到圣诞季，热红酒如约回归。 12月初，皮爷咖啡上线"节日热红酒美式"，并同步推出无酒精款；茶颜悦色旗下"昼夜诗酒茶"也推出"摇晃的红酒杯"；Bonjour本就上新了安可拉红·辛香 热橙特调。 不过相比去咖啡店买，今年冬天，很多网友选择自己动手做，"懒人版"热红酒在社交平台走红。 "来一杯偷懒版橙汁热红酒"话题登上小红书热搜，相关浏览量已超过360万人次，不少网友晒出自己独创的"极简热红酒"做法。 区别于传统配方需八角、肉桂等复杂香料慢煮，懒人版本仅需将红酒与橙汁混合，用空气炸锅或微波炉简单加热即可。 反应快的品牌都吃到了红利 "懒人版热红酒"并不是第一个刷屏的邪修饮品。 这类"低成本但有仪式感"的邪修喝法几乎贯穿了今年一整年，而且多个玩法出圈，甚至引发饮品行业规模上新，因此也有网友称："2025是DIY饮品元 年"。 因其去香料化、操作便捷且风味在线， ...

Core Viewpoint - The rising popularity of edible ice and ice cups in China is driven by high temperatures and changing consumer preferences, particularly among younger demographics who enjoy DIY beverages and unique drinking experiences [1][19][26]. Group 1: Market Dynamics - The price of edible ice and ice cups has surged, with products like 2 kg ice blocks from Nongfu Spring selling for 22.8 yuan and ice cups priced between 3.5 to 6 yuan, with some convenience stores charging up to 9.9 yuan [1][3][13]. - The number of ice manufacturing companies in China has increased significantly, with 10,922 companies reported as of July 3, 2023, up by 3,338 from the previous year [17]. - Major beverage companies and convenience stores are entering the ice cup market, indicating a trend where ice cups serve as complementary goods that enhance beverage sales [17][29]. Group 2: Production Insights - The production of ice cups involves complex processes, including the use of high-density ice made through industrial methods, which is more durable and slower to melt compared to homemade ice [6][7][10]. - The cost structure of ice cups includes expenses for water, packaging, and cold chain logistics, with a total production cost estimated at around 1 yuan per cup [13][11]. - The materials used for ice cups, such as PETG plastic, are primarily imported, which adds to the production costs and complexity [10][11]. Group 3: Consumer Trends - The rise of DIY beverage culture among young consumers has contributed to the popularity of ice cups, as they seek unique and customizable drinking experiences [19][26][30]. - Social media plays a significant role in promoting DIY drinks, with platforms like Xiaohongshu showcasing creative beverage combinations that encourage consumer engagement [20][24][27]. - The trend of DIY beverages is seen as a form of social currency, allowing consumers to share their creations and enhance their social interactions [27][29]. Group 4: Future Outlook - The market for ice cups is still in its early stages in China, with potential for growth as more innovative products, such as flavored ice cups, are introduced [30][36]. - The competition in the ice cup market is expected to intensify, with companies likely to explore new flavors, pairings, and designs to attract consumers [37][39]. - The "ice cup war" is anticipated to become a recurring theme each summer, driven by consumer demand for refreshing beverages in hot weather [40][41].

Core Viewpoint - The ice cup market is experiencing significant growth, driven by low pricing strategies and innovative marketing tactics, leading to increased consumer engagement and sales opportunities. Group 1: Market Dynamics - Online platforms have reduced the price of ice cups to as low as 1 yuan or even 0.01 yuan, while major tea brands are launching "1 yuan ice water/ice cup" promotions to attract customers [1][4] - According to the "2025 China Urban Consumption Behavior White Paper," ice cup sales have seen a growth rate exceeding 300% for two consecutive years, with per capita annual consumption in first-tier cities reaching 48 cups [7] - The "one yuan strategy" has proven effective in driving foot traffic to stores, with approximately 35% of customers who purchase 1 yuan ice water also buying additional products, raising the average transaction value to over 20 yuan [9][12] Group 2: Product Innovation - Ice cups are evolving beyond simple ice blocks, with brands introducing flavored ice cups and unique shapes, enhancing the visual appeal and consumer experience [17][19] - The packaging of ice cups is also being upgraded to cater to younger consumers' preferences for personalization and social sharing, with themed designs gaining popularity [21][23] Group 3: Consumer Behavior - The rise of DIY beverage culture, fueled by social media, has positioned ice cups as essential components for creating personalized drinks, with 69% of consumers using ice cups for homemade beverages [31] - The convenience of purchasing ice cups over making ice at home aligns with the "lazy economy," as consumers seek instant gratification during hot weather [34][35] Group 4: Competitive Landscape - Traditional giants and emerging brands are entering the ice cup market, with established players like Mengniu and Yili launching their own ice cup products [25][28] - The market is witnessing a shift in consumer preferences, with ice cups becoming a staple in convenience stores and supermarkets, driving additional sales through bundled offerings [14][16]