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从“暴利”到“暴雷”,牙科行业正在挤掉“水分”
首席商业评论· 2025-08-22 04:11
"牙疼不是病,疼起来要人命。"这句话,很多人都深有体会。 2017年发布的第四次全国口腔流行病学调查显示,在中国,口腔疾病的患病率超过90%。这意味着,每10个人中至少有9人受到龋齿、牙周病、口腔溃疡 等问题的困扰。 大多数人都有过牙疼的经历——疼痛钻心、牙龈肿胀、难以开口、无法进食,整个人仿佛所有精力都被用来对抗疼痛。 一直以来,牙齿相关的生意总被贴上"暴利"的标签,口腔行业更被称为"万亿黄金赛道"。在2015至2021年期间,这一行业确实保持着每年约15%的超高增 速,呈现出一片繁荣景象。 然而最近两年,中国口腔行业却悄然经历巨变。 2023年,全国口腔医疗服务机构注销数达到了1068家;进入2024年,多家连锁口腔医院突然"提桶跑路",倒闭率高达30%。就连行业龙头之一的泰康拜 博,也开始大量出售旗下门店。仅今年一季度,全国就有超过230家口腔机构突然停业。 原本"狂飙"中的口腔行业,为何突然失速? "狂飙"中的口腔行业 前文说过,2015至2021年间,中国口腔行业一路狂奔,到2023年,全行业规模已达到1446亿元。机构数量也从2016年的6.5万家增至2025年的12万-15万 家,其中民营口腔市 ...
负责人电话停机,门店招牌被拆!知名民营口腔机构爆雷:拖欠资金超千万元
21世纪经济报道· 2025-05-13 04:53
Core Viewpoint - The private dental chain industry in China is undergoing a rapid elimination process, with many institutions facing severe financial difficulties and closures due to changing market conditions and increased competition [5][6][12]. Group 1: Industry Overview - The incident involving "Huan Yue Dental" in Chengdu highlights the challenges faced by private dental chains, with the company entering bankruptcy due to significant debts [2][4]. - Since 2023, the private dental sector has seen a decline in revenue, with over 230 private dental institutions reported to have closed in the first quarter of 2025 alone [4][6]. - Major players in the industry, such as Ruier Dental, have also experienced significant stock price declines, with a drop of over 80% since their IPO [6][7]. Group 2: Financial Challenges - The private dental institutions are facing unprecedented pressure, with many reporting substantial revenue declines, such as Huamei Dental's revenue dropping by 4.73% and Meihua Medical's by 38.8% in the first quarter of 2023 [8][9]. - The average spending of high-net-worth clients has decreased significantly, with a 62% drop in visit frequency reported [7][8]. - The asset-liability ratio of private dental institutions is generally over 85%, with equipment financing leases accounting for 42% of liabilities, leading to increased financial strain [13]. Group 3: Market Dynamics - The market for private dental services has been affected by price reductions in public hospitals, with treatment costs dropping by 30%-50% and implant prices decreasing by over 60% due to centralized procurement policies [13][14]. - The competitive landscape has intensified, with many small to medium-sized dental chains struggling to survive amid rising operational costs and reduced consumer spending [12][14]. Group 4: Strategic Responses - Some small dental institutions are attempting to innovate by adopting digital solutions to improve efficiency and reduce costs, achieving a 35% growth despite the overall market downturn [16]. - The DSO (Dental Service Organization) model is being explored as a way to enhance operational efficiency and reduce financial pressure, although it is still in its early stages in China [16][17]. - There is a shift towards targeting lower-tier markets, with new business models emerging that focus on affordability and accessibility for consumers in rural areas [18]. Group 5: Future Outlook - The industry is at a turning point, with a need for institutions to return to the essence of healthcare and rebuild trust with consumers to survive the ongoing restructuring [19].
21调查丨盈利困难,民营口腔行业淘汰赛来了
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-13 02:49
Core Viewpoint - The private dental chain industry in China is facing a significant downturn, with many institutions going bankrupt and a sharp decline in high-end clientele spending due to changing consumer behavior and economic pressures [1][2][3][4][5][6]. Industry Overview - The private dental sector has been in decline since two years ago, with over 230 private dental institutions reported to have closed in the first quarter of 2025 alone [2]. - The industry has seen a drastic reduction in revenue, particularly in high-margin services like dental implants and orthodontics, exacerbated by the implementation of centralized procurement policies [2][3]. Financial Performance - Major private dental chains, including well-known brands, are experiencing significant revenue drops, with some reporting declines of up to 38.8% year-on-year [5]. - The average spending of high-net-worth clients has decreased significantly, with a reported 62% drop in visit frequency [4][5]. Market Dynamics - The competitive landscape has intensified, leading to a price war among private dental institutions, which has further strained their financial health [7][9]. - Many institutions are now facing financial difficulties, with asset-liability ratios exceeding 85% and a significant portion of their financing coming from equipment leasing [8][9]. Strategic Responses - In response to the financial pressures, many dental chains are considering closing underperforming locations to improve overall efficiency [7]. - Some smaller dental practices are innovating by adopting digital solutions to enhance operational efficiency and reduce costs, achieving growth despite the overall market downturn [11][12]. Future Outlook - The industry is at a critical juncture, with a need for private dental institutions to adapt their strategies, focusing on quality service and patient experience to regain consumer trust [10][13]. - The potential for growth exists in the digitalization of services and targeting underserved markets, such as rural areas, to meet evolving consumer demands [11][13].