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EngageLab Empowers Tea Beverage Brand Global Expansion with Customer Engagement Solution
Globenewswireยท 2025-06-17 09:00
Core Insights - EngageLab has partnered with a prominent Chinese tea beverage brand to support its global expansion through enhanced AppPush notification capabilities [1][2] - The tea brand has successfully established thousands of stores in over 100 countries, positioning itself as a leading player in the fresh-made tea beverage sector [1][2] Group 1: Partnership and Expansion - EngageLab's AppPush solution has significantly improved the tea brand's overseas notification services, addressing challenges such as unstable channel quality and unreliable message delivery [2] - The brand's global expansion strategy includes presenting Eastern tea culture through a modern lens, leveraging premium original leaf tea [1][2] Group 2: Improvements Achieved - Message delivery rates improved by approximately 40% due to EngageLab's integration of international mainstream system channels and major smartphone manufacturer push channels [2] - EngageLab's dynamic AppKey switching function allows the brand to implement independent push strategies and marketing campaigns tailored to different markets, reducing development costs [2] - EngageLab has established distributed data centers in strategic locations worldwide to ensure compliance with local privacy regulations, enhancing data handling for the brand [2] Group 3: EngageLab Overview - EngageLab is a leading AI-powered omnichannel customer engagement solution provider, delivering over 1 million messages every second across various channels [3] - The company supports businesses in over 220 countries and regions, focusing on innovation and performance to enhance customer interactions [3]