Core Viewpoint - The recent regulatory changes by the Shanghai and Shenzhen Stock Exchanges aim to standardize the naming conventions for ETFs, addressing the issue of similar fund names that confuse investors in a rapidly growing market [2][3]. Group 1: Regulatory Changes - The revised fund business guidelines require ETF names to follow a structure of "core elements of the investment target + ETF" and include the fund manager's abbreviation [3]. - Existing ETFs with non-compliant names must complete the renaming process by March 31, 2026, to ensure smooth business operations [3]. Group 2: Market Context - As of November 24, the total number of ETFs in the market reached 1,367, with a total market size of 5.6 trillion yuan [3][4]. - The proliferation of similar ETF names has created significant challenges for investors, particularly with products tracking the same index, such as the 40 ETFs tracking the CSI A500 index [3][4]. Group 3: Impact on Investors - The new regulations are expected to reduce the confusion for investors, who previously had to compare multiple ETFs with similar names, thus lowering the investment threshold [5]. - Investors are advised to consider factors beyond the fund manager's name, such as fund size, liquidity, tracking error, and management fees, to make informed decisions [5].

Core Viewpoint - The recent regulations from the Shanghai and Shenzhen Stock Exchanges aim to standardize the naming conventions for ETFs, enhancing transparency and product identification for investors [1][2]. Group 1: Regulatory Changes - The new rules require ETF names to follow a structure that includes the core elements of the investment target and the fund manager's abbreviation, addressing long-standing issues of product identification for investors [1][2]. - The enhanced naming structure for ETFs aims to eliminate confusion caused by similar abbreviations, facilitating a healthier market development [1]. Group 2: E Fund's Initiatives - E Fund was a pioneer in implementing these naming changes, having already adjusted the names of 17 ETFs in January and 8 more in February, significantly improving product recognition [2][4]. - Currently, nearly 70 E Fund ETFs have incorporated the fund manager's name into their abbreviations, representing over 60% of the company's total ETF products, thereby enhancing investor accessibility [2][4]. Group 3: Investment Efficiency - The new naming conventions allow investors to quickly identify products from trusted fund managers, reducing the risk of confusion and ensuring precise asset allocation [3]. - E Fund's focus on low management fees has led to 61 ETFs with a management fee of 0.15% per year, the highest number in the market, with these low-fee products making up about 55% of its total ETF offerings [4][5]. Group 4: Product Classification - E Fund has systematically categorized its ETFs into four main categories: scale indices, style factor indices, industry indices, and thematic indices, improving the ease of understanding for investors [5]. - The company manages over 100 ETFs across various asset classes, catering to diverse investor needs and enhancing the overall investment experience [5][6]. Group 5: Long-term Vision - E Fund's initiatives in standardizing ETF names, classifying products, and maintaining low fees are interconnected efforts aimed at improving investment efficiency and experience, aligning with a long-term vision of providing a simple, transparent, and cost-effective investment toolbox for investors [6].