New kefir products will soon be available nationwide, making gut health for kids more accessible and affordable while still delivering high-quality, bioavailable proteinMORTON GROVE, Ill., Aug. 21, 2025 /PRNewswire/ -- Lifeway Foods, Inc. (NASDAQ: LWAY)(Lifeway, or The Company), a leading supplier of kefir and fermented probiotic products to support the microbiome, today announced the expansion of its popular ProBugs® line with the launch of ProBugs Kefir made with conventional whole milk in three new kid-a ...

When my grandmother passed away last year at 100 years old, I sat with the truth of her life and her legacy. Aside from being a wife, a passionate teacher, a mother of five, a grandmother of 22, and a great grandmother of 17. What really struck me was how she thrived.No chronic illnesses, no prescription pills, no confusion about what to eat. She ate from the land. She cooked from home.She trusted what she knew. Wisdom passed on from generations before her. Her quality of life got me thinking, when did some ...

Core Insights - NativePath has launched a new activated charcoal product featuring a 1,000 mg coconut-shell formula aimed at enhancing daily gut health and detoxification [1][2][3] - The product is manufactured in a GMP-certified facility and undergoes third-party testing to ensure potency and sourcing integrity [2][19] Product Features - Each capsule contains 1,000 mg of high-adsorption activated charcoal derived from raw coconut shells, optimized for microporous density and surface area [1][5] - The activated charcoal is processed at high temperatures in an oxygen-restricted environment, creating a dense network of micropores for effective binding of toxins and impurities [4][8] - The formula is free from synthetic fillers, binders, preservatives, or artificial ingredients, aligning with clean-label standards [5][17] Ingredient Science - Activated charcoal functions through adsorption, binding unwanted materials in the digestive tract for natural elimination [3][7] - The coconut shell charcoal used in NativePath's product is noted for its superior micropore density and adsorption capacity compared to hardwood and bone charcoals [10][11] Market Trends - There is a growing consumer interest in activated charcoal for digestive health, particularly among individuals aged 40 and older seeking non-pharmaceutical solutions [13][15] - Keywords related to activated charcoal have seen increased search interest, indicating a trend towards clean-label detox solutions [14][22] Consumer Applications - The product is designed for various wellness scenarios, including bloating relief, gut reset, and support against environmental toxins [20][25] - NativePath's activated charcoal is intended for regular use, with recommendations to take it away from food and medications to avoid interactions [26][28] Company Overview - NativePath is a wellness brand focused on clean-label dietary supplements, emphasizing ingredient transparency and third-party testing [29][30] - The company aims to meet the rising demand for trustworthy supplements that align with modern health standards [30]

Core Insights - Danone has announced the acquisition of The Akkermansia Company (TAC), a Belgian firm specializing in biotics, to enhance its focus on gut health and next-generation biotic research [1][2] - The acquisition aligns with Danone's Renew strategy, emphasizing science and innovation in response to rising consumer interest in health-focused products [2] Company Overview - Danone is a leading global food and beverage company with a focus on health-oriented categories, including Essential Dairy & Plant-Based products, Waters, and Specialized Nutrition [3] - The company generated €27.4 billion in sales in 2024 and operates in over 120 markets with a workforce of more than 90,000 employees [3] - Danone aims to achieve B Corp certification globally by 2025, reflecting its commitment to sustainability and social impact [3] Research and Development - TAC developed the biotic strain Akkermansia muciniphila MucT™, which has been clinically shown to strengthen the gut barrier, reduce inflammation, and combat metabolic disorders such as obesity, diabetes, and cardiovascular disease [2] - The acquisition of TAC is a strategic move to deepen Danone's capabilities in gut health, which is a key component of its growth strategy [2]

Health & Wellness Industry Trends - Chronic preventable diseases are becoming the new norm, often attributed to genetics and age [2] - Poor diet is now the leading cause of early death worldwide, according to a 2023 study in the Journal of the American Medical Association [13] - A 2024 study in the Lancet shows that a plant-rich whole food diet can add up to 13 years of life expectancy [13] - Diets high in processed food and refined sugar are directly linked to depression, anxiety, and cognitive decline, according to a study in nutritional neuroscience [14] Dietary Recommendations & Gut Health - Ancestral wisdom emphasizes eating real food, trusting food, and respecting it as medicine, survival, and sacred [3][4] - The gut is a lush living sacred ecosystem with trillions of beneficial bacteria that protect immunity, elevate mood, sharpen the mind, manage cravings, and influence thoughts [17][18] - Individuals who ate over 30 different plant foods per week had a more diverse and resilient gut than those who ate 10 or fewer plants, according to the American Gut Project which studied over 10,000 individuals [24][25] - Ultra-processed food, refined sugars, toxic oils, and chronic stress are soil killers that destroy the gut microbiome [28][29] Practical Steps for Healing - Deep breathing activates the parasympathetic nervous system, sending a message of safety to the body and promoting healing [20][21] - Regardless of diet, eating more diverse plants is essential for a vibrant gut [23] - Focus on crowding out toxic elements from the diet, such as ultra-processed foods and refined sugars [28][30]

Core Insights - Lifeway Foods, Inc. has announced the establishment of National Kefir Day, to be celebrated annually on June 18, recognizing the cultural and nutritional significance of kefir and the company's legacy in promoting gut health for nearly 40 years [1][3] Group 1: Event Details - The official proclamation will occur at a press event in Chicago, featuring remarks from key leaders in government, medicine, and nutrition, including Lifeway's President and CEO Julie Smolyansky [2] - The event will highlight the connection between gut health and chronic disease prevention, with Smolyansky discussing kefir's role in supporting immunity and overall wellness [2] Group 2: Company Initiatives - Lifeway Foods aims to promote gut health, sustainability, and mindful nutrition through National Kefir Day, reflecting a cultural shift towards fermented foods for better health [3] - The company will distribute free Lifeway Kefir samples in major cities including Chicago, New York, Los Angeles, and Miami on June 18, and will sponsor a drone show over Lake Michigan to celebrate Chicago as the "Kefir Capital of the World" [5] Group 3: Marketing and Engagement - Lifeway is launching a tattoo challenge as part of the National Kefir Day festivities, rewarding fans who showcase their love for the brand with a year of free kefir [6] - Participants are encouraged to share photos or videos of their Lifeway-inspired tattoos on social media platforms [7] Group 4: Company Background - Lifeway Foods is recognized as a leading supplier of probiotic kefir and has expanded its product line to include various cheeses and a ProBugs line for children, with products sold in multiple countries [8]