Financial Data and Key Metrics Changes - The company reported a net profit of BRL 4 billion for the quarter, marking a nearly 10% increase quarter-on-quarter and year-on-year, with a profitability ratio of 17.5% [4][27] - Expenses grew by only 0.2% quarter-on-quarter and decreased by 0.5% year-on-year, indicating effective expense management [6][27] - The efficiency ratio increased slightly but remains at a better level, with a year-on-year improvement of 140 basis points [6][27] Business Line Data and Key Metrics Changes - Client net interest income (NII) increased by 2.7% quarter-on-quarter and 11.1% year-on-year, while market NII dropped due to market conditions [5][23] - Fees grew by 6.7% quarter-on-quarter, with strong diversification across different fee lines [5][25] - Consumer finance continues to grow at double digits annually, with a 43% year-on-year growth in fees, particularly in insurance [15][16] Market Data and Key Metrics Changes - The total customer base exceeded 73 million, reflecting a 7% year-on-year growth [8] - The company reported a significant increase in active customer engagement, with a record individual NPS of 61 points and a corporate NPS of 52 points [8] Company Strategy and Development Direction - The company aims to build a more diversified and resilient operation, focusing on customer-centricity and digital transformation [7][14] - The "One App" initiative is a key strategic focus, designed to enhance customer experience and streamline interactions [12][36] - The company is committed to disciplined capital management and credit portfolio diversification to achieve higher profitability [14][30] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the company's ability to navigate short-term volatilities and maintain sustainable profitability [28][30] - The macroeconomic environment remains challenging, with expectations of continued high interest rates impacting funding [52][78] - The company is focused on improving customer satisfaction and maintaining a disciplined approach to credit origination [30][50] Other Important Information - The company has implemented AI-driven initiatives to enhance customer interactions and improve operational efficiency [10][31] - There is a strong emphasis on hyper-personalization in customer service, with over half of digital interactions now being personalized [9][10] Q&A Session Summary Question: Expected effects of the One App implementation - Management believes the One App will significantly enhance customer experience and reduce costs through more digital interactions [34][35] Question: Cost of risk and credit quality - Management confirmed no changes in credit policies and emphasized a disciplined approach to managing the loan portfolio [41][42] Question: Risk appetite and portfolio growth expectations - Management indicated a focus on growing in high-profitability segments while maintaining a disciplined approach to credit risk [48][50] Question: Market NII sensitivity and future expectations - Management acknowledged the impact of fewer business days and high interest rates on market NII, with expectations for gradual improvement [81][85]

Financial Data and Key Metrics Changes - The company reported a net profit of BRL 4 billion for Q3 2025, marking a nearly 10% increase quarter-on-quarter and year-on-year, with a return on equity (ROE) of 17.5% [4][26] - Net interest income (NII) decreased quarter-on-quarter, particularly in market NII, while client NII increased by 2.7% quarter-on-quarter and 11.1% year-on-year [5][21] - Expenses grew by only 0.2% quarter-on-quarter and decreased by 0.5% year-on-year, indicating effective expense management [6][26] - The efficiency ratio increased slightly but remained at a better level, with a year-on-year improvement of 140 basis points [6][26] Business Line Data and Key Metrics Changes - Consumer finance continues to grow at a double-digit rate annually, with a 43% year-on-year growth in fees, particularly in insurance [15][16] - The SME business has seen revenue growth and diversification, with a significant increase in the number of field experts [16] - The mass income segment has experienced a 14% increase in deposit volume, despite a 6% reduction in the loan book [18][20] Market Data and Key Metrics Changes - The company has a market share close to 30% in home equity, indicating strong performance in real estate credit [35] - The percentage of the portfolio in arrears from 15 to 90 days decreased to 3.9%, reflecting improved credit quality [25] Company Strategy and Development Direction - The company aims to build a more diversified and resilient operation, focusing on customer-centricity and digital transformation [6][14] - The "One App" initiative is a key strategic focus, designed to enhance customer experience and streamline interactions [32][34] - The company is committed to disciplined capital management and credit portfolio diversification to enhance profitability [14][15] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the company's ability to navigate short-term volatilities and maintain sustainable profitability [26][28] - The macroeconomic environment remains challenging, with expectations of continued high interest rates impacting funding [45][46] - The company is focused on maintaining a disciplined approach to credit origination and risk management [42][44] Other Important Information - The company has successfully integrated AI into its operations, enhancing customer interactions and internal processes [10][12] - The customer base has grown to over 73 million, with a 7% year-on-year increase [7] Q&A Session Summary Question: Expected effects of the One App implementation - Management believes the One App will significantly enhance customer experience and reduce costs through more digital interactions [30][32] Question: Impact of regulatory changes on funding - Management views regulatory changes positively, particularly in real estate credit, and expects to continue growing in this area [35] Question: Clarification on cost of risk and provisions - Management confirmed no changes in policy or management regarding cost of risk, emphasizing a focus on new loan originations and portfolio quality [37][38] Question: Future credit appetite and growth expectations - Management indicated a disciplined approach to credit growth, focusing on high profitability cohorts while managing risk [42][44] Question: Strategy for PIX in installments - Management is advocating for a seamless customer journey in PIX transactions and believes the regulatory framework should support this [46][52]

Core Insights - The article discusses the transformation of User Experience Research (UXR) through AI, highlighting the shift from traditional, labor-intensive methods to AI-driven solutions that enhance efficiency and depth of insights [3][4][10]. Traditional UXR Challenges - Traditional UXR faces significant challenges, including a trade-off between depth and speed, leading to either costly, time-consuming qualitative research or superficial quantitative data [5][7]. - The process is often disconnected from strategic decision-making, resulting in outdated insights that do not reflect current market needs [8][10]. AI-Driven UXR Transformation - AI is revolutionizing UXR by automating key processes such as pre-research, recruiting, interview moderation, and analysis/reporting, making it accessible to all companies [4][10]. - AI can generate research frameworks, recruit participants efficiently, conduct interviews in multiple languages, and produce reports quickly, significantly reducing the time from research initiation to actionable insights [11][12][13][14]. Market Potential - The global market for research services, including UXR, is estimated at $140 billion annually, with a total addressable market (TAM) for AI-driven UXR around $20 billion [16][19]. - The user research and testing SaaS market is projected to reach $38.97 billion by 2025, with a compound annual growth rate (CAGR) of 12%-14% [20]. Industry Landscape - Companies that fail to adapt to AI-driven UXR risk obsolescence, while those integrating AI tools are better positioned to meet evolving market demands [24][25]. - There is currently no single comprehensive tool that meets all UXR needs, leading companies to adopt a combination of tools to optimize their research processes [24][25]. Competitive Dynamics - The competitive landscape is characterized by a shift from traditional UXR providers to AI-native companies that offer faster, more efficient solutions [26][30]. - Key players identified include Listenlabs, Outset, and Knit, each with unique strengths in speed, data quality, and customer engagement [41][42]. Business Model Evolution - The business model for AI-driven UXR is shifting from selling tools to providing insights, with companies focusing on deeper integration and ongoing client relationships [26][27]. - Pricing strategies are evolving to include tiered subscriptions and usage-based models, allowing for more flexible engagement with clients [27][28]. Future Directions - Companies in the AI-native UXR space must strengthen their competitive moats by building proprietary data networks and ensuring compliance with data protection regulations [34][35]. - The role of human researchers is transitioning from execution to strategic oversight, emphasizing the need for creativity and strategic thinking in UXR [35][36].

Core Insights - Elite Supplements, a rapidly growing Australian sports-nutrition brand, has partnered with Coveo to enhance its Shopify commerce experience through AI-driven personalization and product discovery [1][2][4] - The collaboration aims to create hyper-personalized digital journeys for health-conscious consumers, which is crucial for the company's growth strategy [1][3] Company Overview - Elite Supplements was founded in 2005 and operates over 130 retail locations in Australia, with a new flagship store in Singapore, offering a wide range of sports-nutrition and wellness products [5] - The company's mission focuses on empowering customers through expert advice, competitive pricing, and innovative formulations [5] Technology and Innovation - Coveo's AI-Relevance™ Platform will provide Elite Supplements with advanced search capabilities, including semantic search and real-time learning, to improve customer experience [3][4] - The integration with Shopify will allow for more personalized and precise product searches, catering to various customer needs such as ingredient-based searches and health concerns [3][4] Market Positioning - The partnership is expected to help Elite Supplements capture market share rapidly by enhancing the shopping experience across multiple channels [4] - Coveo emphasizes that brands adopting relevance early can achieve significant returns, positioning Elite Supplements among leading global companies leveraging AI for discovery [4][8]