IAA(广告变现)
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小游戏成产业新增长点,游戏ETF(159869)震荡翻红
Sou Hu Cai Jing· 2025-08-19 02:32
Group 1 - The gaming sector experienced a low opening but saw a rebound, with the gaming ETF (159869) rising nearly 0.5% after three consecutive trading days of net capital inflow totaling 147 million yuan [1] - According to Gamma Data's report on the Chinese gaming industry for the first half of 2025, the mini-game market reached a record high of 23.276 billion yuan, reflecting a year-on-year increase of 40.20% [1] - The IAA (In-App Advertising) mini-games showed strong performance, generating advertising revenue of 7.973 billion yuan, which accounted for 34.30% of the mini-game market share [1] Group 2 - The core logic for mini-games going overseas in 2025 is to "race against time," with game developers focusing on growth and market trends [1] - Key strategies include aligning products with market trends, leveraging the rapid integration of IAA features, and expanding user bases [1] - Marketing strategies involve utilizing platforms like TikTok for targeted user engagement through precise advertising materials and collaborations with influencers [1] Group 3 - Open Source Securities expresses optimism about both established and new games that can achieve longevity through continuous operational activities, content updates, and regional expansion [2] - Specific games highlighted include Giant Network's "Supernatural Action Group," Xindong Company's "Xindong Town," and G-bits' "Staff Sword Legend," along with the upcoming launch of Xindong Company's "Iser" on September 25 [2]