证券研究报告 传媒 行业定期报告 hyzqdatemark 2025 年 08 月 24 日 证券分析师 陈良栋 SAC：S1350524100003 chenliangdong@huayuanstock.com 陈逸凡 SAC：S1350525040003 chenyifan@huayuanstock.com 周政宇 SAC：S1350525050006 zhouzhengyu@huayuanstock.com 魏桢 weizhen@huayuanstock.com 关注游戏、潮玩 IP、AI 等中报超预期且高景气度板块 投资评级： 看好（维持） ——传媒互联网行业周报（2025.8.18-2025.8.24） 投资要点： 本周观点：2025 年中报披露进入高峰阶段，建议重视中报业绩超预期公司所指引出 的产业发展方向，及短期交易弹性。目前高景气度板块方向仍较为明确，我们建议 1）继续关注新游带动下高频数据不断修正的游戏公司，同时前置关注后续重点游戏 的预期交易；2）潮玩仍是新消费高热方向，关注新 IP 和产品形态的孵化，及 IP 价 值的培育升级；3）AI 应用加速落地且创造收入，关注大厂超级 APP AI ...

Investment Rating - The report maintains a "Buy" rating for the company [7] Core Viewpoints - The launch of the first "Dream Level" costume "Wuling'er - Mirror Dream" for the game "Supernatural Action Group" on the 17th has led to a peak ranking in the iOS free list at Top 3 and Top 4 in the sales list, marking a new high since its launch [2][4] - The unique themes and gameplay of "Supernatural Action Group" are driving sustained interest, with strong social features potentially making it another blockbuster product with high daily active users (DAU) [2][4] - The company is actively advancing several new games, including "Five Thousand Years" and "Famous Generals Kill," alongside a comprehensive layout of game + AI strategies, supporting long-term growth [2][4] Summary by Sections Event Description - The first "Dream Level" costume "Wuling'er - Mirror Dream" was launched on the 17th, achieving significant rankings in various app store categories [4] Event Commentary - The game "Supernatural Action Group" has maintained a weekly update frequency since summer, with new costumes, characters, and maps contributing to its ranking improvements [11] - The game features innovative themes such as "supernatural, Cthulhu, and folk horror," appealing to younger players' desire for excitement and curiosity [11] - The company is integrating AI technology into gameplay, with products like "Space Kill" being among the first to utilize AI in the gaming industry [11] Financial Forecast and Investment Suggestions - The company is projected to achieve net profits of 2.26 billion and 2.86 billion for 2025 and 2026, respectively, corresponding to price-to-earnings ratios of 24.3 and 19.1 times [11]

Investment Rating - The report maintains a "Positive" investment rating for the media and internet industry [4] Core Insights - The report emphasizes the importance of monitoring the financial disclosures of leading internet companies like Tencent and NetEase, particularly regarding industry development directions and guidance. It highlights the ongoing penetration of AI into various sectors and the sustained performance of gaming, film, and trendy products. The report suggests that fluctuations in high-frequency data still present trading opportunities [4] - WeChat has initiated a gray-scale rollout of AI search, enhancing its search functionality and commercial potential within its ecosystem. The report advises paying attention to the AI integration progress of super apps like WeChat [4] Summary by Sections Gaming Sector - The summer season is seeing new game releases and significant updates to existing titles. High-quality products have not yet shown signs of a downturn, with notable performances from games like "Supernatural Action Group" by Giant Network, which ranked 4th on the iOS bestseller list. The report suggests that the positive performance of quality products may continue to catalyze trading opportunities [5] - Key companies to watch include Tencent, NetEase, and others involved in AI and gaming integration [5] Film Sector - The summer box office is performing well, with a daily box office of 298 million yuan on August 16. Notable films include "Wang Wang Mountain Little Monster," which accounted for 32.3% of the daily box office. The report anticipates steady growth in the film market driven by quality releases [6] - Companies to focus on include Shanghai Film, Wanda Film, and others involved in film production and distribution [6] AI Applications - The report notes the official release of GPT-5 and the ongoing evolution of AI models, suggesting that companies like DeepSeek and Kimi should be monitored for their advancements. The financial reports of major companies like Microsoft and Tencent are also highlighted as key areas of interest [7] - The report emphasizes the importance of AI applications in various sectors, including e-commerce and live streaming, recommending a focus on companies involved in these areas [8] Internet Sector - The report advises a rational assessment of platform strategies in food delivery and instant retail, suggesting that market competition will stabilize as low-price competition is regulated. It highlights the resilience of leading companies like Tencent and Alibaba in the face of these changes [10] - Companies to watch include Tencent, Alibaba, Meituan, and others that are adapting their strategies [10] Card and Trendy Toys - The report notes a high level of enthusiasm in the card and trendy toy sectors, with companies increasingly focusing on integrating their products with popular trends. It suggests monitoring companies involved in these sectors for potential growth [11] State-Owned Publishing - The report highlights the ongoing exploration of new business models by state-owned publishing companies, suggesting that investors should pay attention to their merger and acquisition activities [12]

Group 1 - The stock price of Giant Network is reported at 28.83 yuan, down by 0.98 yuan from the previous trading day, with an opening price of 29.33 yuan, a high of 29.94 yuan, and a low of 28.64 yuan, with a trading volume of 523,630 hands and a transaction amount of 1.525 billion yuan [1] - Giant Network operates in the gaming industry, focusing on the research and operation of online games, with well-known products including the "Journey" series and "Ball Battle" [1] - The mobile game "Supernatural Action Group" performed exceptionally well in July, driving overall revenue growth for the company, ranking high on the iOS mobile game revenue list in China due to its unique theme and gameplay [1] Group 2 - Giant Network has been included in the MSCI China Index, with the adjustment set to take effect after the market closes on August 26 [1] - On the day of reporting, the net outflow of main funds from Giant Network was 159.7399 million yuan, accounting for 0.29% of the circulating market value, while the main funds showed a net inflow of 20.46219 million yuan over the past five days, representing 0.04% of the circulating market value [1]

Core Insights - The top six mobile game publishers remain unchanged, with Tencent, DianDian Interactive, NetEase, miHoYo, and Florere Game showing strong performance, leading to a quarter-over-quarter revenue increase for publishers [2][33] - Notable revenue growth was observed for several games, including "恋与深空" (Love and Deep Space) and "地下城与勇士：起源" (Dungeon and Fighter: Origin), contributing to the overall revenue surge for their respective publishers [2][24] Group 1: Publisher Performance - Tencent's global revenue increased by 20% in July, maintaining its position as the top mobile game publisher in China [3] - DianDian Interactive's game "Kingshot" saw a 34% revenue increase, with total global revenue surpassing $200 million [10] - NetEase's "蛋仔派对" (Egg Party) achieved a revenue increase of 100% in July, contributing to a 23% rise in the company's overall revenue [12] - miHoYo's revenue surged by 28%, driven by the success of "崩坏：星穹铁道" (Honkai: Star Rail) which saw a 325% revenue increase [16] - Florere Game's revenue grew by 24%, supported by the success of "Last Z: Survival Shooter" which saw a 44% increase [18] Group 2: Game Updates and Events - "三角洲行动" (Delta Action) experienced a 166% revenue increase following a major update and collaboration event, ranking third in the iOS market [8] - "地下城与勇士：起源" (Dungeon and Fighter: Origin) saw a 42% revenue increase after a significant content update, ranking sixth in the iOS market [8] - "恋与深空" (Love and Deep Space) achieved record revenue following a major version update, with a 33% increase in revenue [24] - New titles from publishers like 沐瞳科技 (Muto Technology) and 游卡网络 (Youka Network) also showed strong performance, with revenue increases of 32% and 110% respectively [25][27] Group 3: Market Trends - The competition among mobile game publishers remains intense, with many companies leveraging flagship products and new releases to drive revenue growth [33] - The overall revenue for the top 100 global mobile game publishers reached $19.5 billion, accounting for 34% of the total revenue in this period [2]

Summary of Key Points from the Conference Call Industry Overview - The domestic self-developed online game revenue has shown significant growth, with mobile game revenue reaching 125.3 billion RMB, a year-on-year increase of 16.6% [1][3] - Mini-program game revenue reached 23.3 billion RMB, with a remarkable year-on-year growth of 40%, indicating a recovery in the gaming industry [1][3] - The overall gaming market in China saw actual sales revenue of 168 billion RMB in the first half of 2025, reflecting a year-on-year growth of 14.1% [3] Key Players and Performance - Leading gaming companies such as Tencent, NetEase, and miHoYo have achieved growth through stable operations of long-standing games [1][7] - Tencent expanded its market share in games like "CF" and "Delta Force," while NetEase's "Identity V" reached a historical revenue high [1][7] - Mid-tier companies have also shown strong innovation, with titles like Giant's "Supernatural Action Group" and G-bits' "Sword Legend" exceeding market expectations [1][8] Role of Gaming Community Platforms - Gaming community platforms like Taptap and Xiaohongshu are becoming crucial channels for game distribution and advertising, especially as user acquisition costs rise [1][5] - Taptap, as a leading gaming community, is expected to reach 100 million monthly active users (MAU) in the future, with significant advertising revenue potential [2][10] Policy Support - Increased policy support for the gaming industry has been noted, with the supply of game licenses rising, providing more opportunities for new product launches and stable operations of existing products [1][9] Taptap Insights - Taptap's MAU reached 44 million by the end of 2024, a 23% year-on-year increase, and is positioned as a primary distribution channel for game developers due to its no-commission model [1][13] - The platform's advertising revenue grew by approximately 22% in 2024, with ad exposure increasing by 43% [18] - Future projections suggest Taptap's MAU could reach between 110 million to 140 million, with potential annual advertising revenue of 4 to 6 billion RMB [19][21] Legend Box Insights - Legend Box focuses on the "Legend" genre games, with a monthly active user count of 400,000 to 450,000 and a repurchase rate exceeding the industry average by 200% [2][28] - The platform's core business model relies on advertising, with potential growth in live streaming revenue [30] - Future projections indicate that with exclusive IP rights, Legend Box could see its annual revenue grow significantly, potentially reaching 1.5 to 3 billion RMB [32] AI Developments - Kaiying Network is expanding into AI with products like the emotional companion game "Eve" and an AI game creation platform "Soon," which are expected to perform well upon launch [33] Future Outlook - Heartbeat Company is expected to see strong performance in the second half of 2025, driven by new product launches and high player engagement [25] - The gaming community's development trend indicates a shift towards community platforms for advertising, with Taptap and Legend Box being key players to watch [35]

Summary of Giant Network Conference Call Company Overview - **Company**: Giant Network - **Industry**: Gaming and Entertainment Key Points and Arguments 1. Strong Foundation and User Base - Giant Network has established a solid foundation through its IP "Journey" and products like "Ball Battle," accumulating a large user base that supports revenue growth [2][4][5] 2. Successful Product Launches - In 2024, the company successfully expanded into mini-games, with "King's Journey" generating a total revenue of 600 million yuan and adding over 25 million new users, validating the feasibility of heavy MMO games in the mini-program sector [2][4][5] - "Supernatural Action Group" performed exceptionally in 2025, targeting young female users and the micro-horror segment, with June revenue nearing 200 million yuan and July expected to exceed 300 million yuan, becoming a new growth driver [2][4][9] 3. Revenue Growth from Existing Titles - "Ball Battle" achieved record-high core user retention and significantly improved payment penetration, with monthly revenue reaching a five-year high [2][4][8] - "Space Kill" utilized AI technology to gain a leading position in Southeast Asia and South America, attracting new players and enhancing user experience [2][4][8] 4. AI Integration - The company actively employs AI technology, such as in "Space Kill," where AI-assisted gameplay enhances user engagement and reduces costs, driving innovation [2][4][10] 5. Financial Projections - Projected net profits for Giant Network from 2025 to 2027 are 1.919 billion, 2.307 billion, and 2.56 billion yuan, respectively, with potential upward adjustments due to the strong performance of products like "Supernatural Action Group" [3][12] 6. Importance of "Journey" IP - The "Journey" IP is crucial for the company, serving as a foundation for stability and a driver for innovation and expansion, with significant contributions expected from new iterations and mini-games [5][12] 7. Market Position and Competitive Edge - The company has successfully diversified its product matrix, covering various demographics and game types, which enhances its market position and growth potential [4][5][12] 8. Future Development Plans - Giant Network has a rich product pipeline, including "5,000 Years," a strategy game expected to leverage social interactions to enhance player retention and revenue [10][11] - The company is optimistic about the future performance of its products, particularly in the SLG market, which is projected to grow significantly [11] 9. Valuation and Investment Recommendation - The current valuation is considered safe, with estimates for 2026 returning to below 20 times earnings, indicating potential for upward adjustment [13][14] - The company is recommended as a key investment target due to optimistic profit forecasts and the potential for valuation recovery driven by new product cycles and AI integration [12][14] 10. Long-term Growth Outlook - The long-term growth outlook for Giant Network is very positive, supported by new product launches and AI capabilities that could enhance profitability and market share [14]

Summary of Key Points from the Conference Call Industry Overview - The gaming sector's valuation remains relatively low compared to the broader consumer entertainment and overseas gaming companies, with sustainable growth expected until 2026 [1][3] - The gaming industry is experiencing a solid fundamental performance, with several companies projected to perform well in Q3 2025 [1][6] Company Highlights Xindong Company - Expected H1 2025 revenue of at least 3.05 billion yuan, a year-on-year increase of 37%, and net profit of at least 790 million yuan, a growth of over 215% [1][10] - The game "Xindong Town" significantly improved its iOS sales ranking due to collaboration with "My Little Pony" [10][11] - The game "Iser" generated over 100 million yuan in its first month in overseas English-speaking regions [1][11] Giant Network - The game "Supernatural Action Group" saw a 168% month-on-month increase in domestic iOS revenue in July 2025, benefiting from summer user engagement and commercialization iterations [1][13] - The anniversary event for "Ball Ball Battle" helped it regain a higher sales ranking [1][14] - New game "Ming Jiang Sha" received a license and is expected to contribute to revenue in the second half of 2025 [1][15] Gibit - The new product "Sword Legend" exceeded expectations in both domestic and overseas markets, with significant revenue from collaborations with Japanese light novel IPs [1][16][17] ST Huatuo - The game "Wild Survival" maintained stable global revenue, while "King Short" saw a 27% increase in overseas revenue [1][18] - Expected Q2 2025 revenue median of approximately 8.9 billion yuan, a year-on-year increase of 77% [2][18] Perfect World - The game "P5X: Persona 6" performed well in overseas markets, with July revenue exceeding 20 million USD [1][19] - The company plans to launch a key project "Yihua" in 2026 [1][20] Market Trends and Innovations - The gaming industry is witnessing innovation in themes and gameplay, with a notable trend of multi-platform releases and AAA games [1][7] - AI applications in gaming are expanding, with over 7,800 AI products on the Steam platform, representing 20% of games released in 2025 [1][9] Future Outlook - The gaming sector is expected to maintain strong performance in the second half of 2025, with new product launches potentially impacting market dynamics [1][23] - The ChinaJoy 2025 event saw increased popularity and introduced new IP derivative product displays, indicating a growing trend in the market [1][24][25] Recommendations - Companies to watch include Xindong Company, ST Huatuo, Gibit, and Giant Network, all of which have shown stable and high-frequency performance data [1][34]

北美算力 PCB-多行业联合人工智能 8 月报 20250804 摘要 公募基金二季度重仓应用、机器人、AI PC、手机、芯片及算力等板块， 持仓占比约 5%-10%。算力板块获明显加仓，持仓比例从 3%升至 5%，机器人及手机指数遭减持。 推动 AI 产业发展的三大催化因素：产业链资源反馈（如 PCB 板块营收 利润增长），政策支持（"十五五"规划讨论、人工智能大会），货币 政策变动（美国降息预期提升，中国可能跟随宽松）。 NV 产业链短期受 H20 审查影响回调，被视为加仓机会。中国市场占比 下滑影响有限，主力产品 GB200/GB300 针对北美客户。海外互联网厂 商增加算力开支，GPT-5 预计本月发布，长期推动算力需求。 PCB 行业面临洗牌，部分厂商破产。AI 需求成国内市场主力，VYO 柜 子缺口巨大。高端 PTB 市场因政教背板技术重塑，未来三年 PTB 行业成 长逻辑明确。 海外科技巨头增加 AI 基础设施投入，Google、Meta、微软资本开支上 调，云服务收入增长。AI 投资闭环初见雏形，各大厂商业绩超预期。 Q&A 未来推动 AI 产业发展的主要催化因素有哪些？ 未来推动 AI 产业 ...

Investment Rating - The report maintains a positive outlook on the internet media sector, indicating an "Overweight" rating, suggesting that the industry is expected to outperform the overall market [4]. Core Insights - The report highlights the strong performance of AI applications in the US stock market, particularly noting Figma's successful IPO and its market capitalization exceeding $50 billion. Figma's integration of AI into design workflows is expected to enhance customer retention and drive revenue growth [4]. - The report identifies several key opportunities within the domestic AI application industry, including AI design, AI advertising, AI companionship/gaming, cross-border e-commerce, and education [4]. - The gaming sector is also highlighted, with Tencent's new game "Delta Action" exceeding expectations in daily active users, indicating strong growth potential despite high baseline comparisons [4]. - The report emphasizes the ongoing high demand for consumer entertainment sectors such as trendy toys, music, and concerts, with companies like Pop Mart and NetEase Cloud Music being recommended as core investment targets [4]. Summary by Sections AI Applications - Figma's revenue for 2024 is projected at $749 million, reflecting a year-over-year growth of 48%. The company's Rule of 40 score is among the top in the SaaS sector, with a revenue growth rate of 46% and an operating margin of 18% [4]. - The report suggests focusing on domestic AI design companies like Meitu, which is expected to grow at a CAGR of approximately 40% from 2024 to 2026, and Kuaishou, which has a low PE ratio of 15x [4]. Gaming Sector - Tencent's gaming growth potential is considered underestimated, with new titles like "Delta Action" performing well in the market. The report anticipates continued growth from other titles in development [4]. - Other companies such as Giant Network and Huatuo are also mentioned for their innovative game offerings and potential for future growth [4]. Consumer Entertainment - The report continues to recommend companies in the high-demand consumer entertainment sector, including Pop Mart and NetEase Cloud Music, as they have adjusted to high valuations and are entering favorable investment zones [4]. Advertising and Marketing - The collaboration between Focus Media and Alipay is noted as a significant development, aiming to create new marketing paradigms by integrating digital and physical spaces [4].