Core Insights - The INC Index, which stands for "Internet Communication Influence Index," serves as a quantitative evaluation system for brand communication effectiveness in the digital age [1] - The average INC Index for all 4A5A scenic spots in Shandong in May was 612.48, indicating a mature brand construction and high social attention within the industry [2][5] Industry Overall Level Analysis - The overall INC Index for Shandong's 4A5A scenic spots shows a skewness coefficient of 0.469, indicating a near-normal distribution of data, with most brands scoring between 489.93 and 735.03 [2] - The industry demonstrates strong online communication influence, with a peakness coefficient of 1.201, suggesting a concentration of scores around the mean [2] Communication Breadth Analysis - The average communication breadth score for May was 2.97, categorized as "standard level," indicating effective information dissemination by most scenic spots [4] - A total of 18 scenic spots achieved the highest level (5), including famous locations like Mount Tai and Laoshan [4][6] Communication Heat Analysis - The average communication heat score was 2.64, also at the "standard level," reflecting a moderate level of engagement on social media platforms [7] - 14 scenic spots reached the highest level (5) in communication heat, indicating strong audience interaction [8] Online Attention Analysis - The average online attention score was 0.8, categorized as "minimal attention," suggesting many scenic spots lack sufficient public interest [9] - 36 scenic spots achieved a "national attention" level (3 or above), while 176 scenic spots remained at the lowest level of attention [10] Official Website Presentation Analysis - The average score for official website presentation was 0.25, below the "standard level," indicating underutilization of websites for brand communication [11] - Only one scenic spot reached a "national attention" level in website presentation, while 220 scenic spots were at the lowest level [12]

转自：壹点智库 INC指数全称是"网络传播影响力指数"，是数字化时代品牌传播效果量化评价体系。山东上市公司的INC指数评价维度包括传 播广度、传播热度、网络关注度、官网呈现度。INC指数的理论极限值为1000，各维度指标根据分值大小，由低到高分为5 级。 行业整体水平分析 2025年5月份，山东上市公司的品牌传播效果整体表现如何？日前，壹点智库Brand-C品牌数字实验室对山东上市公司的品牌 传播效果进行了大数据测评，发布了5月份山东上市公司网络传播影响力指数（简称"INC指数"）。数据显示，该月份310家 山东上市公司的INC指数平均值为571.0，与4月相比传播影响力均值下降3.06%。全部品牌INC指数排名上涨最多的是山东墨 龙石油机械股份有限公司，上涨184名；下降最多的是烟台中宠食品股份有限公司，下降181名。位居排行榜前十的分别是青 岛啤酒股份有限公司、东阿阿胶股份有限公司、海尔智家股份有限公司、史丹利农业集团股份有限公司、中国重汽集团济南 卡车股份有限公司、山东高速股份有限公司、澳柯玛股份有限公司、家家悦集团股份有限公司、华熙生物科技股份有限公 司、青岛港国际股份有限公司，其中排名上涨最多的是家 ...

5月13日，"新质山东品筑未来"2025年山东最具影响力品牌暨《山东企业ESG行动指南》发布活动在济南举行，齐鲁晚报.齐鲁壹点首席 专家、壹点智库秘书长吕冰发布《2024-2025山东品牌影响力报告》(以下简称《报告》)。 《报告》基于大数据分析，系统评估了山东品牌发展现状，涵盖案例解析、全景扫描、区域综合INC指数、行业洞察、模型应用及提升 建议六大板块，为区域品牌建设提供了科学依据和实践指导。 报告通过对山东省22个行业进行全景监测，分析了各行业的品牌传播态势。结果显示，教育、文化类品牌凭借其公共属性和故事性优 势，在传播效果上遥遥领先；本科院校、家居装饰机构、专科院校因信息披露刚需，官网呈现度均达到"提升级"水平；民宿酒店行业的 破圈能力虽然受限于传播广度，但优质口碑助其实现了从美誉度到传播力的有效转化。 在典型案例解析部分，报告重点解读了"《黑神话：悟空》推动灵岩寺传播"和"2024淄博烧烤从网红到长红"两大年度现象级案例。数据 显示，游戏场景植入带动灵岩寺INC指数显著提升，社交平台传播则实现了淄博烧烤从短期爆红到持续热度的转变。这两个案例的成功 经验，为后续行业分析提供了生动的实践参照。 在区域品 ...