Core Insights - The overall brand communication effectiveness of Shandong listed companies in October 2025 shows a slight decline in the average Network Communication Influence Index (INC Index) to 578.32, down 0.78% from September [1][3] - The company with the most significant increase in ranking is Dezhou United Petroleum Technology Co., Ltd., which rose by 222 positions, while Gome Communication Equipment Co., Ltd. saw the largest drop, falling by 168 positions [1] - The top ten companies in the INC Index include Dong'e Ejiao Co., Ltd., Qingdao Beer Co., Ltd., and Haier Smart Home Co., Ltd., among others, with Huaxi Biotechnology Co., Ltd. showing the most significant improvement, rising 5 places [1] Industry Overall Analysis - The average INC Index of 578.32 indicates that most brands in the industry are maturing and gaining more attention, with brand voice and social concern on the rise [3] - The skewness coefficient of the INC Index is 0.866, indicating a moderate right-skewed distribution, where a few units perform exceptionally well, enhancing the overall industry INC level [3] Communication Breadth Analysis - The average communication breadth score is 2.67, categorized as "standard level," suggesting that the overall voice of Shandong listed companies is at a moderate level [5] - 11 companies achieved the highest level (5), while 72 companies reached level 4, indicating a strong performance in communication breadth [5] - 34 companies are at level 2, indicating potential for improvement, and 1 company is at the lowest level [5] Communication Heat Analysis - The average communication heat score is 2.33, also at the "standard level," reflecting moderate engagement on media platforms [6] - 7 companies reached the highest level (5), while 44 companies achieved level 4, indicating strong activity and engagement [7] - 101 companies are at level 2, and 3 companies are at the lowest level, suggesting a need for improved content planning [7] Network Attention Analysis - The average network attention score is 1.52, categorized as "regional attention," indicating that most companies have some recognition within local areas [8] - 80 companies achieved level 3 or above, while 114 companies are at level 2, showing varying degrees of brand awareness [9] - 116 companies are at the lowest level, indicating low search frequency for brand keywords [9] Official Website Presentation Analysis - The average official website presentation score is 1.05, below the "standard level," indicating low frequency and quality of information published on company websites [10] - 2 companies achieved the highest level (5), while 3 companies reached level 4, showing some companies excel in their online presence [11] - 174 companies are at the lowest level, highlighting a significant area for improvement in website quality and content [11]

Core Insights - The "2024-2025 Shandong Brand Influence Report" was released, providing a comprehensive analysis of brand development in Shandong, based on big data [2][5] - The report highlights the strong performance of educational and cultural brands in brand communication effectiveness, with specific industries achieving "upgrade" levels in online presence [2][3] - Key case studies, such as "Black Myth: Wukong" and "Zibo Barbecue," illustrate successful brand communication strategies that transformed short-term popularity into sustained interest [2][3] Industry Analysis - The report assessed brand communication across 22 industries in Shandong, revealing that education and culture brands lead in communication effectiveness [2] - It identified eight core areas of strong growth, with an average year-on-year increase of 44.87% in the INC index for sectors including listed companies, public brands, and higher education institutions [3][4] Regional Insights - Jinan benefits from abundant educational and corporate resources, while Qingdao leverages its "Good Products Shandong" brand matrix and quality tourist attractions [3] - Tai'an capitalizes on the global recognition of Mount Tai to enhance its tourism brand communication [3] Brand Performance - Notable companies such as Dong'e Ejiao and Tsingtao Brewery excelled among Shandong's listed companies, while "Good Guest Shandong" remains the top public brand [4] - The report utilized the INC index, developed by the research institute, to evaluate brand performance across six dimensions, ensuring precise assessments [4] Strategic Recommendations - The report suggests four strategies for brand enhancement: creating differentiated content, building a comprehensive communication matrix, promoting intelligent upgrades for efficiency, and improving monitoring and evaluation systems [4]