Core Viewpoint - The 2025 Beijing International Cultural Relics Expo has officially opened, featuring a theme of "Ancient Charm, Modern Brilliance" and utilizing a hybrid online and offline format to promote cultural exchange and trade [1]. Exhibition Section - The exhibition section showcases the artistic charm and deep cultural heritage of Chinese culture, including over 130 ancient inkstones in the "Jade Virtue and Golden Sound" exhibition, a timeline display of lacquerware from the 3rd to 20th centuries, and a focus on folk art collections in the "Fifth Panjiayuan Folk Collection Art Exhibition" [1]. - The "Beijing Museum Hot Search List" online feature gathers hundreds of cultural and creative products from key museums, facilitating cultural dissemination through online and offline interactions [1]. Trading Section - The trading section includes four core activities: "Beijing Cultural Relics Selection Fair," "2025 Autumn Cultural Relics and Art Auction Season," "International Cultural Relics and Art Online Trading Fair," and "Cultural Relics and Art Affordable Auction" [2]. - The "Beijing Cultural Relics Selection Fair" creates an immersive shopping experience in cultural streets, supported by discounts from Industrial and Commercial Bank of China [2]. - The "2025 Autumn Cultural Relics and Art Auction Season" features diverse auction items from leading companies like China Guardian and Beijing Poly, with both online and offline participation [2]. - The "International Cultural Relics and Art Online Trading Fair" aims to activate new market dynamics for cultural relics and art [2]. - The "Cultural Relics and Art Affordable Auction" promotes accessibility of cultural relics to the general public through online and offline connections [2]. Exchange Section - The exchange section emphasizes interactive experiences and industry empowerment, including public appraisal activities and a seminar on technology's role in relic appraisal and IP activation [5]. - Citizens can participate in the "Beijing Cultural Relics Treasure Hunt" map for rewards and engage with the "Finger Archaeology Bureau" interactive experience, allowing them to closely interact with relic specimens [5]. Duration - The series of activities will continue until December 21 [6].

Group 1 - The core theme of the event is the exploration of how time-honored brands can innovate while preserving traditional culture, aiming for brand rejuvenation and leading the new trend of domestic consumption [1][3] - The event highlighted the importance of integrating cultural, commercial, and tourism elements, with successful time-honored brands deeply rooted in these areas for decades or even centuries [1][3] - The discussion emphasized the need for time-honored brands to activate their intellectual property (IP) and innovate to regain relevance among younger consumers, focusing on trendy products and effective marketing strategies [3][4] Group 2 - Challenges faced by time-honored brands in cross-industry integration include the need for a cautious approach, suggesting that brands should prioritize breaking through either product or customer circles to minimize risks [4] - Companies are encouraged to research the needs of target demographics, particularly Generation Z, to create experiences that provide emotional value and cater to various consumer desires [4] - The concept of "experience sweet spot" is introduced, where products or services that deliver both joy and happiness can significantly enhance emotional value for consumers, aiding time-honored brands in sustainable cross-industry integration [4]