Group 1: Kidult Economy Overview - The term "Kidult" combines "kid" and "adult," referring to adults aged 20 to 50 who are interested in traditional children's hobbies, leading to the emergence of a unique "Kidult economy" [2] - The Kidult economy is driven by two main factors: the need for stress relief and the desire for identity recognition among adults, with social media playing a significant role in sharing experiences and collections [2] - Market data shows that while overall toy sales in the U.S. declined by 8% in 2023, the adult consumer segment grew by 8%, accounting for approximately $6.7 billion in sales, demonstrating strong resilience [2] Group 2: Kidult Economy in China - In China, the Kidult economy is primarily driven by Generation Z and Millennials, becoming one of the fastest-growing segments in the consumer market [4] - A survey conducted by JD.com revealed that 56.8% of adults purchased toys for themselves, and 51.1% planned to celebrate Children's Day for themselves, indicating a shift in consumer behavior [4] Group 3: Emotional Economy - The Kidult economy is a branch of the broader "emotional economy," which emphasizes personalized, differentiated, and emotional consumption experiences, contrasting with traditional consumption focused on functionality [6] - According to a report, 42% of surveyed consumers indicated that their shopping motivation includes "pleasing oneself" or "enhancing mood," highlighting the rise of emotional consumption [6] Group 4: Impact on Businesses and Industries - The emotional value consumption presents both challenges and opportunities for businesses, potentially enhancing operational capabilities, consumer guidance, and profitability through increased consumer loyalty [6] - The emotional economy manifests in three main forms: "service + consumption value," "IP + self-pleasure consumption," and "social + pleasing others consumption," affecting various industries such as dining, retail, and cosmetics [6][9] - The emotional consumption market in China is projected to exceed 20 trillion yuan, indicating a significant shift towards mainstream acceptance of emotional economy concepts [9]