Investment Rating - The report does not explicitly provide an investment rating for the non-automotive large-size LCD industry Core Insights - The non-automotive large-size LCD industry primarily involves the processing and manufacturing of LCDs 7 inches and above, adopting a sales-based production model with cyclical characteristics. The competition between LCD and OLED technologies is stabilizing, with LCD maintaining competitiveness in the mid-to-low-end market. In 2021, multiple replacement cycles and the surge in remote work and online education drove LCD shipments and prices to historical highs. However, the maturity of panel technology limits the price increase capability of LCDs, leading to a market entering a mature phase where shipment volume is more cyclical than growth-oriented, primarily influenced by replacement cycles and population size, with average prices expected to stabilize in line with global CPI fluctuations [4][40][43]. Industry Definition - LCDs are flat-panel display devices widely used in various electronic devices with medium to large screens. The core working principle is based on the properties of liquid crystal molecules, which control the polarization direction and light transmission by adjusting the electric field intensity. This technology allows LCDs to provide clear and stable visual effects while maintaining low energy consumption. The non-automotive large-size LCD industry is a sub-sector focused on the processing and manufacturing of LCDs 7 inches and above [5]. Industry Characteristics - The non-automotive large-size LCD industry exhibits strong cyclical characteristics, primarily driven by consumer electronics with a typical replacement cycle of 3-5 years. The demand for these products is closely linked to economic conditions and consumer price sensitivity, further enhancing the cyclical nature [16][17]. - The industry mainly adopts a sales-based production model, supported by the mature technology of LCDs, which has a short stocking cycle and low industry entry barriers, making supply unlikely to restrict industry development [18]. - The competition between LCD and OLED technologies is stabilizing, with LCD maintaining strong competitiveness in the mid-to-low-end market despite OLED's advantages in high-end applications [19]. Industry Chain Analysis - The upstream of the LCD industry chain includes liquid crystal materials, glass substrates, polarizers, and chemical materials, providing qualified components and materials to the midstream. The midstream consists of LCD panel manufacturers responsible for producing non-automotive large-size LCDs, while the downstream includes manufacturers of LCD televisions, laptops, tablets, and monitors, which are responsible for consuming and connecting with end consumers [23]. - The report highlights that the bargaining power of upstream companies varies, with a general trend of squeezing midstream companies. For instance, the leading polarizer company Nitto Denko achieved a net profit margin of 13.54%, while Chinese polarizer companies had significantly lower margins [24][30]. Market Size and Trends - The non-automotive large-size LCD market size fluctuated from $51.56 billion in 2020 to $41.35 billion in 2024, with expectations of gradual recovery to $47.79 billion from 2025 to 2030 [40]. - The report attributes the historical changes in market size to multiple replacement cycles and the surge in demand for computers due to remote work and online education in 2021, which drove LCD shipments to historical highs [41][42]. Competitive Landscape - The competitive landscape of the non-automotive large-size LCD industry is characterized by high intensity, with major players including BOE Technology Group, TCL Technology, Sharp, and Panasonic in the first tier. The second tier includes companies like Rainbow Optoelectronics and Xiaomi, while smaller companies occupy the third tier [50][51]. - The report indicates that the profitability of mid-sized enterprises is relatively limited, leading to a risk of elimination in a highly competitive environment. The overall investment return rate in the industry is low, discouraging new entrants and contributing to increased industry concentration [53][54].

Investment Rating - The report maintains a "Positive" investment rating for the home appliance industry, specifically recommending "Buy" for Hisense Visual and TCL Electronics [9]. Core Insights - The report highlights the impact of display technology iterations on the black electrical landscape and profitability, emphasizing that Chinese companies are well-positioned to enhance their profitability and global market share during the current Mini LED technology upgrade [3][6][7]. Summary by Sections Previous Display Technology Changes - The evolution of black electrical display technology is summarized as "CRT → Rear Projection → PDP → LCD (LED Backlight) → OLED → Mini/Micro-LED." Historically, Japanese companies dominated the global black electrical industry until the late 1990s, when Korean companies like Samsung and LG began to invest heavily in LCD technology, ultimately surpassing Japanese firms by 2006 [5][27][32]. Current Mini LED Upgrade Outlook - Mini LED is identified as the next major display technology, with global shipments expected to reach 6.2 million units in 2024, a 100% increase year-on-year, capturing 2.9% of the market share. In China, Mini LED TV sales are projected to reach 5.56 million units, accounting for 18.0% of the overall TV market [6][7]. Investment Recommendations - The report suggests capitalizing on structural upgrades and profitability improvements among leading black electrical companies. It notes that the ongoing shift of panel production capacity to China, combined with continuous investment in Mini LED technology by companies like TCL and Hisense, supports the sustainable enhancement of profitability and market share for Chinese black electrical enterprises [7][9].