显示技术迭代

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国产面板何以拿下全球七成江山?
Xin Lang Cai Jing· 2025-07-06 06:12
Group 1: Market Position and Growth - By 2024, Chinese companies will control 65% of global polarizer production capacity, expected to exceed 80% by 2027 [1] - In 2025, China's display panel production will account for 70% of the global market share, meaning 7 out of every 10 display panels produced worldwide will come from China [2] - The market size of China's display panel industry will reach 1.3 trillion yuan in 2024, capturing over 50% of the global market [3] Group 2: Key Players and Performance - BOE Technology Group leads the smartphone panel market with a projected shipment of 610 million units in 2025, holding a 68.8% market share in 2024 [2] - In the large-size LCD TV panel market, BOE holds a 25.9% market share, while Huaxing Optoelectronics and Huike occupy 20.2% and 14.4% respectively [2] - In 2024, BOE's revenue is expected to be 198.38 billion yuan, with a net profit of 5.32 billion yuan, marking a significant recovery from previous losses [7] Group 3: Technological Advancements - The introduction of 15 AMOLED production lines is challenging the dominance of South Korean manufacturers, with flexible screens and MiniLED technology driving a new display revolution [3] - Chinese companies are adopting a dual-track strategy, focusing on both LCD and OLED technologies to maintain market leadership [6] - The OLED gaming monitor segment is experiencing rapid growth, with a 132% increase in global shipments in 2024 [8] Group 4: Emerging Markets and Opportunities - The global automotive display panel market is projected to reach 232 million units in 2024, with a 6.3% year-on-year growth [8] - BOE holds a 17.6% market share in the automotive display sector, collaborating with various automotive brands [9] - The esports monitor market in China is expected to grow by 12.4% in 2025, driven by increasing consumer demand and the introduction of new products [12] Group 5: Strategic Developments - The acquisition of LG Chem's OLED polarizer business by Shanshan Holdings is a significant move towards vertical integration in the industry [4] - The construction of the world's first 3000mm ultra-wide polarizer production line by Hengmei Optoelectronics is set to enhance production capacity significantly [5] - The dual strategy of focusing on both LCD and OLED technologies has allowed Chinese manufacturers to effectively compete in the global market [6][13]
如何看显示技术迭代对黑电格局和盈利的影响?
Changjiang Securities· 2025-06-10 01:00
Investment Rating - The report maintains a "Positive" investment rating for the home appliance industry, specifically recommending "Buy" for Hisense Visual and TCL Electronics [9]. Core Insights - The report highlights the impact of display technology iterations on the black electrical landscape and profitability, emphasizing that Chinese companies are well-positioned to enhance their profitability and global market share during the current Mini LED technology upgrade [3][6][7]. Summary by Sections Previous Display Technology Changes - The evolution of black electrical display technology is summarized as "CRT → Rear Projection → PDP → LCD (LED Backlight) → OLED → Mini/Micro-LED." Historically, Japanese companies dominated the global black electrical industry until the late 1990s, when Korean companies like Samsung and LG began to invest heavily in LCD technology, ultimately surpassing Japanese firms by 2006 [5][27][32]. Current Mini LED Upgrade Outlook - Mini LED is identified as the next major display technology, with global shipments expected to reach 6.2 million units in 2024, a 100% increase year-on-year, capturing 2.9% of the market share. In China, Mini LED TV sales are projected to reach 5.56 million units, accounting for 18.0% of the overall TV market [6][7]. Investment Recommendations - The report suggests capitalizing on structural upgrades and profitability improvements among leading black electrical companies. It notes that the ongoing shift of panel production capacity to China, combined with continuous investment in Mini LED technology by companies like TCL and Hisense, supports the sustainable enhancement of profitability and market share for Chinese black electrical enterprises [7][9].
面板厂商竞逐OLED 全球产能加速重构
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-15 12:22
Core Insights - The SID Display Week highlighted two major trends in the display industry: the iteration of new display technologies by leading manufacturers and the acceleration of globalization among panel manufacturers [1] - The focus on OLED technology is increasing, with significant growth expected in the mid-size market, particularly in laptops and automotive displays [4][5] Group 1: Industry Trends - The display industry is witnessing a shift towards new display technologies such as printed OLED, AMOLED, and Micro LED, with OLED penetrating various end-user markets [1] - Manufacturers are expanding their global footprint despite fluctuating trade environments, moving towards a model of "globalization + regionalization" to better meet local market demands [1] - TCL's factories in India and Vietnam are set to enhance local production capabilities, with the Vietnam factory expected to achieve mass production by September [1] Group 2: OLED Market Growth - OLED's penetration in the smartphone market is projected to reach 61.1% by 2025, while its penetration in the PC monitor segment is expected to grow to 1.9% [2] - The demand for OLED PC monitors is anticipated to reach 3 million units in 2025, representing a 49% year-on-year growth, and further increasing to 4.2 million units in 2026, with a 41% growth rate [2] Group 3: Product Innovations - TCL showcased its APEX technology brand and a full range of printed OLED products, covering sizes from 6.5 inches to 65 inches, including various display products [3] - BOE presented over 30 new products supported by its display technology brands, aiming for an OLED shipment target of 170 million units by 2025 [3] - Visionox introduced its ViP AMOLED technology, which boasts improvements in lifespan, brightness, and resolution for devices like smartwatches and laptops [3] Group 4: Market Dynamics - The demand for OLED in mid-size applications, such as laptops and automotive displays, is seen as a significant growth opportunity, with expectations of rapid growth in the next three to five years [4] - TCL is focusing on both mature evaporation OLED technology for high-end devices and printed OLED technology for mainstream mid-size products, with a projected 20% cost advantage for printed OLED [5] - The global panel industry experienced a demand recovery in Q1, but a potential phase of adjustment is anticipated in Q2 due to regional demand fluctuations and preemptive customer purchases [6][7] Group 5: Supply Chain and Production Strategies - The LCD TV panel market is currently balanced, with a supply-demand ratio of 5.7% in Q2, but price adjustments are expected due to external cost pressures [7] - TCL's acquisition of LGD's Guangzhou LCD production line aims to enhance cost efficiency and product diversification, with plans to introduce IT products alongside TV and commercial display products [7] - The industry may see further consolidation in LCD capacity, which could help mitigate market volatility, although the long-term market fundamentals remain crucial [7]