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直播救活夫妻店:县城没有主理人,只有守店人
Xin Lang Cai Jing· 2025-10-16 08:14
Core Insights - The article discusses the rise of live streaming as a new business model for small local restaurants in lower-tier cities, helping them survive against the competition from chain restaurants [5][21][32] - It highlights how live streaming allows these small businesses to reach a wider audience, effectively transforming their operations into a digital storefront [30][22] Group 1: Live Streaming as a Business Model - Live streaming has become a common practice among small eateries, allowing them to showcase their food and engage with potential customers in real-time [3][10] - Many small shops are now offering nationwide delivery through live streaming, which helps them tap into a broader market beyond their local clientele [19][22] - The informal and authentic nature of these live streams fosters a sense of trust and connection with viewers, which can lead to increased sales [10][18] Group 2: Challenges Faced by Small Businesses - Small local restaurants are struggling to compete with the influx of chain restaurants, which offer standardized experiences and have more robust supply chains [14][21] - The average daily revenue for these small businesses is reported to be between 200-300, with a 50% gross margin, making it difficult to cover operational costs [18][32] - Many small eateries have seen a significant decline in foot traffic, with some relying solely on delivery and live streaming to sustain their operations [13][15] Group 3: The Impact of Live Streaming on Consumer Behavior - Consumers are increasingly drawn to the authenticity and local flavor of small businesses showcased through live streaming, contrasting with the standardized offerings of chains [19][22] - Live streaming serves as a new form of marketing that allows small businesses to break down barriers and attract customers who might not otherwise visit their physical locations [29][30] - The ability to present their cooking processes and engage with viewers in real-time helps small businesses create a unique selling proposition that resonates with consumers [30][32]
Twitch CEO on the Streaming Business Model
Youtube· 2025-10-09 20:19
Core Insights - Twitch is a live streaming platform that allows users to share their lives and engage authentically with viewers, creating a sense of community [2][3][4] - The platform has evolved from its gaming origins to include a diverse range of content, including "in real life" (IRL) streams [5][7] - Twitch distinguishes itself from other platforms by focusing on community-centric live streaming, offering a long-form social media experience [10][11] Company Overview - Twitch started as Justin.tv, which focused on life casting before pivoting to gaming, leading to its significant growth [6] - The platform continues to maintain a strong gaming presence while expanding into various content types [7][9] Competitive Landscape - Twitch faces competition from platforms like YouTube, TikTok, and Instagram, but remains unique in its community-centric approach to live streaming [10] - Content creators on Twitch are securing lucrative contracts, with some earning up to $100 million, highlighting the platform's financial potential [9] Content Guidelines and Community Management - Twitch has established guidelines to ensure appropriate content and interactions, emphasizing the importance of authenticity in live streaming [12][19] - The platform employs both automated systems and human moderators to enforce community guidelines and manage content violations [20]
YouTube is making it easier to go live #Vergecast
The Verge· 2025-09-23 16:18
Let's start with live streaming, which I think surprised me a lot that it was a big focus at made on YouTube this year. Just in principle, is that as surprising to you as it was to me. >> Okay, first I have a quote.If you look at YouTube as a series of products reverse engineered from advertising budgets, the company's many offerings start to make a kind of sense. Do you know who wrote that. >> That sounds like me.>> It's you. And so like the first, you know, the first lens that I would look at this is like ...
X @Phantom
Phantom· 2025-09-17 22:58
Industry Trend - The document indicates the presence of live streaming within a Phantom wallet [1] Technology & Security - The industry should pay attention to potential security implications and user awareness regarding live streaming features within cryptocurrency wallets [1]
X @Easy
Easy· 2025-09-13 20:45
Gotta give credit where credit is due once againThe Pump Fun streams of these new creators, generating 100k in creator words…Feels like… it may jus work getting new participants && even existing streamers on kick + twitch overThe major concerns I have at the moment tho…- Does this deviate back into the terrible and dark content we saw in the previous live streaming? We are already seeing minor levels of thisThe positives tho are clear- Devs don’t need to supply and are incentivized to stream often to keep a ...
Leveling Up Live Streaming: Akamai and Harmonic Bring Video Workflows to the Cloud
Prnewswire· 2025-09-12 06:30
Core Viewpoint - Akamai and Harmonic have launched Akamai Media Services Live 5 (MSL5), enhancing video delivery capabilities for streaming service providers and broadcasters, particularly for live sports [1][4]. Group 1: Product Features and Enhancements - MSL5 supports diverse media formats, advanced monetization, and improved viewing experiences, making it ideal for high-quality live streaming [1][3]. - The platform operates on Akamai Cloud, ensuring lower latency, greater reliability, and consistent performance across networks and devices [2]. - Key enhancements of MSL5 include reduced time to first byte (TTFB) for live streams, an extended live DVR window from 30 minutes to 12 hours, and streamlined user experience with faster provisioning [7]. Group 2: Market Context and Future Developments - The demand for flawless live streaming experiences is driven by massive global audiences and significant investments in streaming rights by platforms [4]. - Future updates for MSL5 will focus on efficiency and expanded monetization capabilities, including premium live transcoding and innovative ad formats [4]. - Akamai and Harmonic are showcasing MSL5 at IBC2025 in Amsterdam, indicating their commitment to industry presence and innovation [5].
FOX ONE NOW AVAILABLE TO STREAM ACROSS WEB, MOBILE AND CONNECTED TV DEVICES
Prnewswire· 2025-08-21 13:00
Core Insights - FOX One is a new streaming service priced at $19.99/month or $199.99/year, targeting over 65 million U.S. households outside traditional cable bundles [1][2] - The platform aims to provide a personalized viewing experience with live programming, news, sports, and entertainment, leveraging advanced technology and AI integrations [3][6][7] Pricing and Bundling Options - FOX One offers a 7-day free trial and the option to bundle with B1G+ or FOX Nation for added value [1][11] - Starting October 2, customers can bundle FOX One with ESPN DTC Unlimited for $39.99/month, providing access to a wide range of ESPN content [12] Technological Advancements - The platform builds on FOX's successful live-streaming technology, exemplified by the Super Bowl LIX broadcast, which reached 15.5 million peak concurrent viewers [5] - FOX One incorporates AI for personalized content delivery, enhanced search capabilities, and user-friendly features [6][16] Content Offerings - FOX One features a robust lineup of live sports, news, and entertainment, including 24/7 access to FOX News and major sporting events [8][9] - The service includes a variety of programming from FOX's extensive portfolio, catering to diverse audience interests [15] Accessibility and User Experience - FOX One is available on multiple platforms, including mobile, web, and connected TVs, ensuring ease of access for users [10] - The platform allows users to record live content without storage limits and offers features to catch up on missed highlights [8][10] Marketing Strategy - The launch campaign emphasizes FOX's strength in live programming and targets cord-cutters through digital-first strategies [14]
X @Easy
Easy· 2025-07-22 01:26
Clippers are the lifeblood of live streamersIt gets the best part of streams out thereThey grow their socialsCan make money on top of it&& large accounts WANT their content to have more eyes on it.IcoBeast.eth🦇🔊 (@beast_ico):imo if you’re low on capital or otherwise just starting out in crypto there’s a huge opportunity to learn clipping to make connections and really gain tractionEffectively the mrbeast production assistant pipeline, but cryptoI think I finally understand pump/abstract ...
X @Andy
Andy· 2025-07-17 20:29
Media has changed drastically in the last 6 months.Going live is the new baseline.Having a professional looking frames, live editing, and segments with a producer is the new baseline.Consistency, whether daily or several times per week, is the new baseline.Mastering short-form clips in quantity and going viral is the new baseline.More to come from The Rollup TV. ...