Financial Data and Key Metrics Changes - The company is experiencing top-line momentum and has profit recovery plans underway, indicating a positive outlook despite previous headwinds [12][13] - The pricing actions taken are expected to have a mid-teens impact on revenue in 2026, with 80% of the profit benefit anticipated to materialize in that year [80][89] Business Line Data and Key Metrics Changes - The instant consumables segment is gaining share and growing ahead of the category, driven by effective distribution and innovation strategies [65] - The salty snacks portfolio, including brands like Dots and Skinny Pop, is performing well due to strong consumer acceptance and marketing efforts [53][54] Market Data and Key Metrics Changes - The chocolate category is seeing overall growth, attributed to innovation, emotional well-being benefits of products, and effective retail partnerships [38][40] - Cocoa prices remain inflationary, but there are signs of potential recovery in the cocoa market, with expectations of a modest surplus in the upcoming crop [105][106] Company Strategy and Development Direction - The company is focused on long-term investments in brands and capabilities to drive sustainable growth, with a commitment to margin recovery through pricing adjustments [12][78] - The new CEO, Kirk, is expected to leverage his extensive experience in consumer packaged goods to further enhance the company's growth trajectory [17][18] Management's Comments on Operating Environment and Future Outlook - Management remains optimistic about the future, citing ongoing discussions regarding potential tariff exemptions for cocoa, which could positively impact costs [44] - The company is closely monitoring consumer trends, particularly regarding health and wellness, to ensure its product offerings align with evolving consumer preferences [73] Other Important Information - The company is planning significant innovation initiatives for the upcoming year, including major marketing events tied to the Olympics and new product launches [32][38] - The management team is committed to maintaining agility in response to market conditions, particularly regarding pricing elasticity and consumer demand [125][126] Q&A Session Summary Question: Is there a need for a reset in earnings and margins with the new CEO? - Management believes there is no need for a reset as the company has consistently invested in growth and has momentum on its side [12][14] Question: What is the expected elasticity of pricing actions? - The company anticipates a one-to-one elasticity for the new pricing, with favorable conditions compared to historical data [19][20] Question: How is the company addressing cocoa cost inflation? - Pricing actions are expected to significantly impact margin recovery, but will not fully offset cocoa inflation experienced up to 2025 [28][30] Question: What is the outlook for the instant consumables segment? - The company is seeing growth in this segment due to effective distribution and innovation, with expectations for continued improvement [65][66] Question: How is the company planning for potential tariff exemptions? - Management is optimistic about ongoing discussions regarding tariff exemptions for cocoa, which could alleviate some cost pressures [44] Question: What is the strategy for the salty snacks portfolio? - The company is focusing on flavor innovation and marketing to drive growth in the salty snacks category, leveraging consumer trends [53][54] Question: How is the company managing tax rate challenges? - The company is facing challenges with tax rates due to various factors, including lower income and changes in tax credit availability, which are expected to persist into 2026 [117][119]

Financial Data and Key Metrics Changes - The company is expecting a mid-teens impact from pricing actions in 2026, with 80% of the profit benefit anticipated to occur in that year [75][80] - The company noted that the pricing increase is primarily to recover cocoa inflation and does not fully compensate for the inflation experienced up to 2025 [24][80] Business Line Data and Key Metrics Changes - The instant consumables segment is gaining share and growing ahead of the category, with significant improvements in distribution and productivity [60] - The salty snacks segment, particularly Dots and Skinny Pop, is performing well due to strong consumer acceptance and innovative marketing strategies [48][50] Market Data and Key Metrics Changes - The chocolate category is experiencing growth driven by innovation, emotional well-being, and strategic partnerships with retailers [34] - The company is optimistic about the cocoa supply dynamics, expecting a modest surplus and improved agricultural practices in West Africa [99][100] Company Strategy and Development Direction - The company is focused on long-term investments in brands and capabilities to drive sustainable growth, with a commitment to margin recovery through pricing and cost savings [10][72] - The new CEO, Kirk, is expected to leverage his extensive experience in consumer packaged goods to enhance the company's strategic direction [15][16] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism regarding the potential for tariff exemptions on cocoa, indicating that discussions with the government are progressing positively [40] - The company is monitoring consumer trends related to health and wellness, with no significant impact expected from GLP-1 medications in 2025 [67] Other Important Information - The company is planning significant marketing investments and innovation initiatives for the upcoming year, including major events like the Olympics [28][66] - The company is actively working on optimizing its supply chain to mitigate tariff impacts and enhance operational efficiency [92] Q&A Session Summary Question: Is there a need for a reset in earnings and margins with the new CEO? - Management believes there is no need for a reset, as the company has consistently invested in growth and has momentum on its side [12] Question: What is the expected elasticity for the new pricing? - The company anticipates a one-to-one elasticity for the new pricing, with favorable conditions compared to historical data [17][18] Question: How will pricing impact the P&L in 2026? - Pricing actions are expected to significantly improve margins, but will not fully recover cocoa inflation experienced up to 2025 [24][25] Question: What is the outlook for the Halloween season? - Management is optimistic about Halloween sales, citing strong retailer plans and consumer trends [43] Question: How is the company addressing competition in the instant consumables segment? - The company is gaining share through improved distribution and innovative marketing strategies [60] Question: What are the expectations for cocoa supply and pricing? - Management is optimistic about cocoa supply dynamics, expecting a modest surplus and improved agricultural practices [99][100] Question: How is the company planning to mitigate tariff impacts? - The company is focusing on supply chain optimization and is hopeful for tariff exemptions on cocoa [92][40]

Investment Rating - The report maintains a "Buy" rating for KE Holdings with a target price of USD 26.30, indicating a potential upside of approximately 30% from the current share price of USD 20.23 [5][7][23]. Core Insights - KE Holdings reported a 42% year-on-year growth in revenue and a 6% non-GAAP net profit margin in 1Q25, which exceeded management's guidance but was largely in line with market expectations. The management's guidance for a stable recovery in profitability is viewed positively [2][12]. - The company anticipates a flat secondary home Gross Transaction Value (GTV) and a 10% year-on-year growth in primary home GTV for 2Q25, which is considered conservative. The guidance for a 6.8% non-GAAP operating profit margin in 2025 suggests improved visibility for full-year earnings [2][12]. - Management expressed confidence in maintaining stable commission rates despite concerns about potential cuts in various cities, attributing any potential downside risks more to market competition than regulatory changes [3][4]. Financial Performance - In 1Q25, KE Holdings' total net revenue was RMB 23.328 billion, with a gross profit of RMB 4.821 billion, reflecting a 42% increase in revenue year-on-year [22]. - The company achieved a non-GAAP net profit of RMB 1.393 billion in 1Q25, which was stable compared to the previous quarter [22]. - The report projects total net revenues to grow from RMB 93.457 billion in 2024 to RMB 116.586 billion by 2027, with a consistent increase in operating profit over the same period [13]. Business Segments - The existing home transaction services segment generated RMB 6.870 billion in 1Q25, while new home transaction services contributed RMB 8.075 billion, marking a year-on-year growth of 64% [22]. - Home renovation and furnishing services showed a significant improvement in contribution margin, increasing to 32.6% in 1Q25 from 29.8% in 4Q24, indicating enhanced operational efficiency [4][22]. Valuation Metrics - The report maintains a target price based on an unchanged target PE multiple of 23x, applied to the average 2025-26 non-GAAP EPS estimate of RMB 8.44 [5][23]. - The projected PE ratios for the upcoming years are 23.0 for 2024, 19.2 for 2025, and further declining to 13.2 by 2027, reflecting a positive outlook on earnings growth [8][15].