每天500场员工直播，6000多职人、数千条短视频覆盖……运动品牌361°在抖音生活服务平台上，织成 了一张高密度的网。 这张网所积累的能量，在361°超品这一创新零售业态上，被不断激发出来。 去年12月27日，361°超品全国首店在石家庄正式开业。361°这一创新零售模式，首次迎接市场的检验。 当天一大早，就有很多顾客提前赶来排起了长队。店门打开的一瞬间，人群就像潮水般涌入，上千平米 的店里，人挤人、人挨人，整天客流始终爆满，收银员、导购员忙得无暇顾及吃饭喝水。全天，进店客 流量6000+人次，销售额突破25万元。 其实，这一份耀眼的战绩，在开业之前就已提前锁定。 首家超品店开业推广期内，361°将更多的资源投入到抖音生活服务平台，利用直播、达人探店等多重方 式，传播门店开业信息。 过去线下零售店开业，大多采用发传单、做户外广告等传统方式，效率低、覆盖范围有限，且很难准确 触达目标客户。而抖音生活服务的LBS(基于地理位置的服务)技术和用户兴趣推荐，可以较为高效实现 物理距离实际覆盖，并精准推送给运动爱好者、运动达人。 开业前的官方直播活动和各种短视频，结合抖音本地生活的POI，提前销售了几十万元代金券，只 ...

Core Insights - The article highlights the innovative retail model of 361° called "Super Products," which integrates online and offline shopping through Douyin's local life services, creating a high-density marketing network [1][2][10] Group 1: Retail Model and Performance - The first Super Products store opened in Shijiazhuang on December 27, 2022, attracting over 6,000 visitors and generating sales exceeding 250,000 yuan on its opening day [4][6] - The store's success was attributed to a strategic marketing campaign on Douyin, utilizing live streaming and influencer promotions to effectively reach target customers [5][6] - As of June 2023, the number of Super Products stores has expanded to 49, with a focus on creating a one-stop shopping experience for sports equipment [6][12] Group 2: Customer Acquisition and Engagement - The Super Products model emphasizes proactive customer engagement, transforming traditional retail from a passive "sitting merchant" to an active "walking merchant" by leveraging online platforms [8][10] - Over 30% of new customers were acquired through Douyin's local life services, showcasing the effectiveness of this approach in attracting a fresh customer base [6][12] - The company employs a combination of national promotions and localized marketing strategies to maintain high customer interest and engagement [9][11] Group 3: Operational Efficiency and Cost Management - The operational model allows for efficient management of large stores with a small team, significantly reducing labor costs while enhancing service quality [12] - The introduction of a "zero commission" policy by Douyin for quality retailers has further incentivized brands like 361° to expand their presence on the platform, leading to a 118% increase in the number of apparel brands joining [12] - The combination of high product quality and competitive pricing has positioned 361° favorably in the market, creating a positive feedback loop for the new retail model [11][12]