Core Viewpoint - Google is integrating advertisements into its new AI Mode for online search to counter the competition posed by ChatGPT, which has been attracting search queries away from Google [1][3]. Group 1: Advertising Integration - The integration of advertising into generative AI chatbots has been a significant concern, as these chatbots have generally avoided disrupting user experience with ads [2]. - Advertising constitutes over two-thirds of Google's revenue, making it essential for the company's financial health [2]. - Google is testing ad integration within AI Mode responses, building on insights from AI-generated summaries known as "Overviews" [4]. Group 2: AI Mode Features - Google's AI Mode aims to provide a more conversational interaction during search queries, offering answers in various formats such as video, audio, or graphs [3]. - AI Overviews, which display comprehensive AI-generated responses above traditional links and ads, have reached over 1.5 billion users globally since their introduction [5]. Group 3: Competitive Landscape - Google's push into generative AI intensifies competition with OpenAI's ChatGPT, which has also integrated search functionalities into its chatbot [7]. - Google is making AI tools available to advertisers to enhance online marketing content creation, similar to initiatives by Meta, its primary rival in online advertising [7][8].

A woman cleans the store window of the Amazon house after activists sprayed paint its facade during a protest on the opening day of the 55th annual meeting of the World Economic Forum in Davos, Switzerland, on Jan. 20, 2025.Amazon reported a 19% increase in online ad revenue in the first quarter, beating analyst estimates.Ad sales climbed to $13.92 billion, while analysts on average were expecting $13.74 billion, according to StreetAccount.The numbers were contained in Amazon's first-quarter earnings report ...