Core Viewpoint - The traditional 4P marketing theory faces significant challenges in the rapidly evolving Chinese electric vehicle (EV) market, necessitating a dynamic and interconnected marketing framework to address the unique characteristics of emerging industries [1][3]. Group 1: 4M Model Overview - The 4M model expands on the 4P framework by incorporating agility, dynamism, and interconnectivity, consisting of four stages: MVP (Minimum Viable Product), PMF (Product-Market Fit), GTM (Go-To-Market), and MTU (Market Take-Up) [3][5]. - Each stage of the 4M model tests different capabilities of a company, from basic design and production in MVP to ongoing operational capabilities in MTU [5][9]. - The model can also simulate industry development stages, aligning with the "crossing the chasm" theory, which categorizes users into innovators, early adopters, early majority, late majority, and laggards [7][9]. Group 2: Market Analysis for Xiaomi's Vehicles - By the end of 2024, the penetration rate of new energy vehicles (NEVs) is expected to exceed 50%, with a projected average penetration rate of 53%-55% for the year [12]. - In the price segment of 20-30 million, NEVs have a penetration rate of nearly 60%, indicating a strong market presence for Xiaomi's SU7 and YU7 models [14][16]. - The market for NEVs is not uniformly distributed, with significant competition in the 5-15 million price range, while the 20-30 million segment represents a key opportunity for growth [14][16]. Group 3: Xiaomi's Competitive Advantages - Xiaomi's automotive division benefits from the company's established ecosystem, which has evolved from a focus on smartphones to a broader range of interconnected products, enhancing its market entry strategy [19][21]. - The company has developed strong capabilities in MVP, GTM, and MTU, positioning itself competitively within the automotive industry [24]. - The success of the SU7 and YU7 models can be attributed to Xiaomi's ability to leverage its existing strengths in user engagement and marketing, resulting in high demand and market responsiveness [28][32].