Core Viewpoint - The focus of the market in late October will be on Q3 earnings reports, with companies representing new consumption showing strong performance, making them key investment targets [1] Group 1: New Consumption Trends - The "14th Five-Year Plan" period has seen high demand for new consumption, and this trend is expected to continue into the "15th Five-Year Plan" period, offering potential for excess returns [3] - Changes in consumer behavior are leading to a rationalization of lifestyles and consumption psychology, benefiting new channels such as instant retail, snack wholesale, and membership supermarkets [3] - There is an increasing consumer focus on health and functionality, while still valuing taste and novelty, which will benefit products like coconut water, konjac, and health foods [3] Group 2: Beneficial Sectors from Policy Stimulus - The demographic structure is a key issue for the "15th Five-Year Plan," with anticipated policies to stimulate birth rates, positively impacting markets for liquid milk, infant formula, and children's cheese [4] - Short-term issuance of dining consumption vouchers is expected to slightly revive the catering sector, with ongoing systemic support likely to continue, enhancing consumer activity in dining services [4] Group 3: Supply and Demand Balance - The decline in raw milk prices since 2021 is expected to reverse, with supply-demand imbalances easing during the "15th Five-Year Plan" period, leading to a moderate increase in milk prices [5] - On the supply side, the orderly advancement of anti-involution is expected to lead to a cyclical reversal in the livestock industry, with rising beef prices and a reduction in imports contributing to the ongoing capacity reduction in raw milk supply [5] - On the demand side, policy stimuli are anticipated to continue boosting dairy consumption [5]