Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The report emphasizes that the upcoming game "九牧之野" (Nine Warriors) is expected to drive significant revenue growth due to its innovative gameplay and strong player interest, with a public test scheduled for December 18, 2025 [4][12] - The company anticipates substantial increases in net profit for the years 2025 to 2027, projecting net profits of 16.32 billion, 19.28 billion, and 23.12 billion yuan respectively, with corresponding EPS of 22.65, 26.77, and 32.10 yuan [4][48] Financial Summary - The company's revenue is projected to recover from 3.696 billion yuan in 2024 to 5.855 billion yuan in 2025, reflecting a year-on-year growth of 58.4% [6] - The gross margin is expected to improve from 87.9% in 2024 to 93.6% in 2025, indicating enhanced profitability [6] - The net profit margin is projected to increase from 25.6% in 2024 to 27.9% in 2025, showcasing operational efficiency [6] - The company's P/E ratio is forecasted to decrease from 34.3 in 2024 to 19.9 in 2025, suggesting a more attractive valuation as earnings grow [6] Game Development Insights - "九牧之野" is designed to cater to a broad audience with its 三国 (Three Kingdoms) theme and innovative SLG+RTS gameplay, which combines strategic planning with real-time combat [5][12] - The game aims to reduce player fatigue and spending through mechanisms like "前 200 抽橙卡不重复" (first 200 draws guarantee no duplicates), which is expected to enhance player retention and engagement [5][24] - The report highlights the game's strong pre-launch performance, with over 100,000 pre-registrations within a short period, indicating positive market reception [4][37] Market Positioning - The company is positioned to compete effectively in the SLG market, with "九牧之野" expected to join the ranks of top-performing games like "万国觉醒" (Rise of Kingdoms) and "三国志·战略版" (Three Kingdoms: Strategy Edition) [45][46] - The report notes that the game's innovative features and strong marketing strategies, including partnerships with popular streamers, are likely to drive its success upon launch [37][43]