杖剑传说

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国泰海通证券:国产游戏版号数量新高,看好政策鼓励、供给优质的游戏行业
Xin Lang Cai Jing· 2025-08-26 14:01
国泰海通证券研究指出,8月25日,国家新闻出版署官网发布2025年8月国产网络游戏审批信息,共166 款游戏获批,创历史新高;同时下发新一批进口网络游戏审批信息,包括7款游戏。游戏行业三季度景 气度持续,看好产业长期健康发展。根据游戏工委数据,2025年7月我国游戏行业继续正增长,国内市 场规模达290.84亿元,同比增长4.62%,其中移动端同比增长0.92%,客户端同比增长16.56%,游戏消费 积极。具体来看,腾讯《三角洲行动》在7月日活达到2000万、《无畏契约》手游8月19日上线带动用户 热情,巨人网络《超自然行动组》、吉比特《杖剑传说》均在7-8月取得亮眼成绩。政策鼓励、供给丰 富,看好游戏行业在三季度暑期旺季下的表现,并对游戏行业的长期发展保持积极判断。 ...
国泰海通|传媒:国产游戏版号数量新高,看好政策鼓励、供给优质的游戏行业
国泰海通证券研究· 2025-08-26 13:34
Core Insights - The article highlights a record high of 166 domestic game approvals in August, indicating strong policy support and a rich supply of products, leading to a positive outlook for the industry [1][2]. Group 1: Approval Statistics - In August, the National Press and Publication Administration approved 166 domestic games, marking a historical peak; a total of 1,050 domestic game approvals have been issued in the first eight months of the year, significantly higher than the 850 approvals during the same period last year [2]. - The average monthly issuance of domestic game approvals has increased from 88.8 in 2023 and 108.8 in 2024 to 131 in the first eight months of this year [2]. Group 2: Market Performance - The gaming industry in China continued to show positive growth in July 2025, with a domestic market size reaching 29.084 billion yuan, a year-on-year increase of 4.62%; mobile gaming grew by 0.92%, while client-based gaming surged by 16.56% [3]. - Notable game performances include Tencent's "Delta Action" achieving 20 million daily active users in July, and the mobile game "Valorant" launched on August 19, which boosted user engagement [3]. Group 3: Investment Recommendations - The stable approval rhythm and abundant game supply lead to a favorable outlook for companies with quality content reserves and solid fundamentals [4].
国泰海通:国产游戏版号数量新高 看好政策鼓励、供给优质的游戏行业
智通财经网· 2025-08-26 06:00
Group 1 - The core viewpoint is that the approval of domestic game licenses has reached a historical high, with 166 games approved in August, contributing to a total of 1,050 licenses issued in the first eight months of the year, significantly higher than the 850 licenses in the same period last year [1][2] - The monthly average of domestic game licenses issued has increased from 88.8 in 2023 and 108.8 in 2024 to 131 in the first eight months of 2025, indicating a stable approval rhythm and a rich supply of game products [2] - Notable approved products include titles from major companies such as NetEase, Bilibili, and Tencent, showcasing a diverse range of offerings in the market [2] Group 2 - The gaming industry continues to show positive growth, with the domestic market size reaching 29.084 billion yuan in July 2025, a year-on-year increase of 4.62%, driven by strong performance in both mobile and client games [3] - The industry is expected to perform well in the third quarter, particularly during the summer peak season, supported by favorable policies and abundant supply [3] - Key games contributing to user engagement include Tencent's "Triangular Action" and the recently launched mobile game "Valorant," indicating a healthy consumer interest in gaming [3]
社会服务行业周观点:新游放量叠加AI落地游戏行业景气度持续回升-20250825
AVIC Securities· 2025-08-25 07:06
2025年08月23日 证券研究报告|行业研究|行业点评 社会服务行业·周观点 新游放量叠加 AI 落地,游戏行业景气度持续回升 国家新闻出版署版号发放节奏保持常态化,7月共审批通过134 款版号(其中国产127款、进口7款),2025年累计已达946款, 覆盖腾讯《终极角逐》等头部厂商核心产品与中小厂商创新品 类,优质供给持续释放。地方层面,浙江出台《关于支持游戏出 海的若干措施》,从产业能级、平台支撑、生态优化、要素保障 等维度推动企业出海;广州揭牌游戏出海服务中心和企业服务 中心,整合资源提升企业服务效率;上海设立网络游戏产业研究 中心,支持打造全球游戏创新高地。 伽马数据显示,7月中国游戏市场实际销售收入达290.84亿元, 环比+8.14%、同比+4.62%,暑期新品上线与运营活动为增长注 入核心动能。上半年行业收入与用户规模均创历史新高,其中移 动端占比超74%,保持主导地位。公司层面,吉比特上半年实现 收入25.18亿元、同比+28.49%,归母净利6.45亿元、同比+24. 50%,新游《问剑长生》《杖剑传说》表现亮眼,后者上线后登 投资评级 增持 维持评级 行业走势图 200/ 10% 0% ...
吉比特(603444):2025年半年报点评:2025Q2业绩超预期,新品有望带动全年增长
Guohai Securities· 2025-08-21 13:07
Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Insights - The company's Q2 performance exceeded expectations, with new products expected to drive growth for the entire year [3] - The company announced a cash dividend of 66.00 yuan per 10 shares, totaling 474 million yuan, which represents 73.46% of the net profit attributable to shareholders for H1 2025 [7] - The company has a rich product matrix for 2025, with anticipated contributions from new products in Q3 and Q4, leading to expected profit growth [14] Financial Performance Summary - For H1 2025, the company achieved revenue of 2.518 billion yuan, a year-over-year increase of 28.49%, and a net profit of 645 million yuan, up 24.50% year-over-year [9][10] - In Q2 2025, the company reported revenue of 1.382 billion yuan, a year-over-year increase of 33.89% and a quarter-over-quarter increase of 21.71% [10] - The net profit for Q2 2025 was 361 million yuan, reflecting a year-over-year increase of 36.64% and a quarter-over-quarter increase of 27.55% [10] Future Projections - The company is projected to achieve revenues of 5.230 billion yuan in 2025, 5.753 billion yuan in 2026, and 6.230 billion yuan in 2027, with net profits of 1.561 billion yuan, 1.727 billion yuan, and 1.855 billion yuan respectively [14][15] - The expected growth rates for revenue and net profit in 2025 are 42% and 65% respectively [13][14]
吉比特(603444):中报点评:新品上线驱动业绩增长,半年度延续高比例分红
Zhongyuan Securities· 2025-08-20 10:55
Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected increase of over 15% relative to the CSI 300 index in the next six months [11][14]. Core Insights - The company's revenue for H1 2025 reached 2.518 billion yuan, a year-on-year increase of 28.49%, while net profit attributable to shareholders was 645 million yuan, up 24.50% year-on-year [6]. - The launch of new games, particularly "Wanjian Changsheng" and "Zhangjian Chuanqi," has significantly contributed to revenue growth, with "Wanjian Changsheng" achieving a total revenue of 3.63 billion yuan in Q1 2025 and 2.03 billion yuan in Q2 2025 [6]. - The company has seen a notable increase in gross margin, which reached 92.31% in H1 2025, up 4.10 percentage points year-on-year, driven by reduced costs and successful new product launches [8][11]. Summary by Sections Financial Performance - For Q2 2025, the company reported revenue of 1.382 billion yuan, a 33.89% increase year-on-year, and a net profit of 361 million yuan, reflecting a 36.64% year-on-year growth [6]. - The company plans to distribute a cash dividend of 66.00 yuan per 10 shares, which accounts for 73.46% of the net profit attributable to shareholders for H1 2025 [11]. Product Development - The successful launch of "Wanjian Changsheng" and "Zhangjian Chuanqi" has driven significant revenue, with the former ranking as high as 14th in the App Store's best-seller list [6]. - The company is also expanding its global distribution, with "Zhangjian Chuanqi" performing well in markets such as Hong Kong, Macau, and Japan [8]. Cost Management - The report highlights a decrease in research and development expenses as a percentage of revenue, which has helped offset the increase in sales expenses due to new game launches [8][9]. - The gross margin improvement is attributed to a reduction in costs associated with external developers, leading to a decrease in operating costs by 16.21% year-on-year [8].
吉比特(603444):Q2业绩高增,高分红延续,新游及出海驱动成长
KAIYUAN SECURITIES· 2025-08-20 08:31
Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company achieved significant revenue growth in H1 2025, with revenue of 2.518 billion yuan, up 28.49% year-on-year, and a net profit of 645 million yuan, up 24.50% year-on-year. The growth was primarily driven by the strong performance of new games such as "Wanjian Changsheng" and "Zhangjian Chuanqi" [3][4] - The company plans to continue its high dividend policy, proposing a cash dividend of 66 yuan per 10 shares, resulting in a payout ratio of 73% [3] - The forecast for net profit for 2025-2027 has been raised, with expected figures of 1.499 billion, 1.928 billion, and 2.312 billion yuan respectively, corresponding to EPS of 20.81, 26.77, and 32.10 yuan [3][4] Financial Summary - In H1 2025, the gross margin was 92.3%, an increase of 4.1 percentage points year-on-year, attributed to a higher proportion of self-developed games [4] - The company’s operating expenses for H1 2025 were 33.2% for sales, 8.2% for management, and 14.2% for R&D, with sales expenses increasing due to marketing investments in new games [4] - The company’s new games have shown strong performance in both domestic and overseas markets, with "Zhangjian Chuanqi" ranking high on various charts and "Wanjian Changsheng" achieving over one million registered users in its first week [5] Financial Projections - Revenue projections for 2025-2027 are 5.193 billion, 6.241 billion, and 6.780 billion yuan, with year-on-year growth rates of 40.5%, 20.2%, and 8.6% respectively [6][8] - The projected net profit for 2025-2027 is 1.499 billion, 1.928 billion, and 2.312 billion yuan, with corresponding year-on-year growth rates of 58.7%, 28.6%, and 19.9% [6][8] - The company’s gross margin is expected to remain strong at around 92% for the next few years, indicating robust profitability [6][8]
吉比特(603444):新游表现优秀带动二季度营收、利润高增
ZHESHANG SECURITIES· 2025-08-20 07:28
Investment Rating - The investment rating for the company is "Buy" [7] Core Views - The company reported strong revenue and profit growth in the first half of 2025, with revenue reaching 2.518 billion yuan, up 28.49% year-on-year, and net profit attributable to shareholders at 645 million yuan, up 24.50% year-on-year [1] - The success of two new games, "Wen Jian Chang Sheng" and "Zhang Jian Chuan Shuo," significantly contributed to revenue growth, with "Wen Jian Chang Sheng" generating 566 million yuan and "Zhang Jian Chuan Shuo" achieving 424 million yuan in revenue within a month of launch [2] - The company's gross margin improved to 92.31%, an increase of 4.09 percentage points year-on-year, due to reduced costs from external developers and effective cost control [3] - The company plans to launch new games, including a strategic game titled "Jiu Mu Zhi Ye," and aims to expand the global distribution of its successful titles [4] - Revenue projections for 2025-2027 are estimated at 6.05 billion yuan, 6.43 billion yuan, and 6.73 billion yuan, respectively, with net profits expected to be 1.61 billion yuan, 1.86 billion yuan, and 2.05 billion yuan [5] Revenue Summary - In the first half of 2025, the company achieved a revenue of 2.518 billion yuan, reflecting a year-on-year increase of 28.49% [1] - The second quarter of 2025 saw revenue of 1.382 billion yuan, up 33.89% year-on-year [1] Cost Summary - The gross margin for the first half of 2025 was 92.31%, an increase of 4.09 percentage points year-on-year [3] - Sales expenses rose to 836 million yuan, a year-on-year increase of 55.57%, primarily due to high initial promotion costs for the new games [3] - Research and development expenses decreased to 357 million yuan, down 8.76% year-on-year, attributed to a reduction in R&D personnel and a focus on improving efficiency [3] Product and Ecosystem Summary - The company is preparing to launch a new SLG game and is focusing on global distribution for its successful titles [4] - "Wen Jian Chang Sheng" is expected to launch in regions such as Hong Kong, Macau, and South Korea in the second half of 2025 [4]
游戏产业跟踪(13):7月游戏版号发放,暑期档多款游戏表现亮眼
Changjiang Securities· 2025-07-28 14:12
Investment Rating - The industry investment rating is "Positive" and maintained [7] Core Insights - In July, the National Press and Publication Administration approved 127 domestic game titles, including key products from Huatuo and Giant Network. The summer gaming season has seen strong performance from multiple new games, indicating a sustained high level of activity in the gaming sector [2][4] - The new game cycle, favorable policy trends, and AI catalysis are expected to drive continued improvement in the gaming sector's fundamentals, suggesting that the valuation of the gaming sector still has upward elasticity. Investors are encouraged to continue monitoring investment opportunities in this sector [2][4] Summary by Sections Game License Issuance - In July, 127 domestic games received approval, including Huatuo's "Kingshot" and Giant Network's "Famous Generals Kill." Additionally, 7 imported game licenses were granted [9] - "Kingshot" has seen significant revenue growth, doubling in May and increasing by 56% in June, ranking third in China's mobile game overseas revenue growth [9] New Game Performance - Several new games from listed gaming companies have performed strongly during the summer season. For instance, Giant Network's "Supernatural Action Group" reached the top 4 in the free game rankings and top 20 in the revenue rankings on its launch day [9] - Other notable performances include Jiubite's "Staff Sword Legend," which entered the iOS revenue rankings top 13, and Tencent's "Dungeon and Fighter Mobile," which topped the iOS revenue rankings [9] Future Outlook - The pipeline for key gaming companies is robust, with several new titles set to launch, including "Tomb Raider: Journey" and "Douluo Continent: Evil Legend" [9] - The new game cycle is expected to enhance the sector's fundamentals, with ongoing policy stability and the integration of AI in gaming likely to boost valuations and performance [9]
游戏产业景气度攀升 有望迎来新一轮发展周期
Zheng Quan Ri Bao· 2025-06-20 16:50
Core Viewpoint - The Chinese gaming industry is experiencing strong growth this year, supported by favorable policies and a surge in new product launches during the summer season, indicating a potential new development cycle for the industry [1][2]. Policy Support - Multiple regions, including Beijing, Shenzhen, and Zhejiang, have introduced supportive policies aimed at enhancing the competitiveness of the gaming and esports sectors [1]. - Beijing's recent policy includes 11 measures to stimulate market activity and improve the development environment [1]. - Zhejiang's measures focus on financial support for game exports and establishing a statistical mechanism for tracking game exports [1]. - Shenzhen has implemented policies offering one-time rewards of up to 10 million yuan for outstanding gaming companies and has streamlined the game license application process [1]. Market Potential - The gaming industry is showing significant potential, with the global gaming market projected to reach 1,216.335 billion yuan in 2024, reflecting a year-on-year growth of 3.31% [3]. - The domestic gaming market is expected to achieve a record revenue of 455.06 billion yuan in 2024, with a compound annual growth rate of 26.8% over the past two decades [3]. - Chinese self-developed games are accelerating their overseas sales, with actual revenue expected to reach 18.557 billion USD in 2024, marking a year-on-year increase of 13.39% [3]. Market Performance - The gaming sector has shown a steady upward trend in the secondary market, with an overall increase of 24.09% year-to-date as of June 19 [4]. - Specific ETFs related to the gaming industry have also reported significant gains, with some nearing a 20% increase this year [4]. - Experts suggest that while the short-term recovery trend is evident, long-term sustainability will require continuous innovation due to the short lifecycle of most blockbuster games [4].