调研情况显示，吉比特多款游戏2025年第四季度运营情况如下：《杖剑传说》大陆版通过与《罗小黑战 记2》联动、星霜盛典等活动及新国度"哈帕迪"规划，App Store游戏畅销榜平均排名第43名，最高第23 名；境外版于2025年7月上线中国港澳台、日本等地区，澳门地区畅销榜最高第1名，香港、台湾地区最 高第5名，日本地区最高第39名，2026年将推进欧美发行。《问道手游》推出全民争霸赛、速成服"穿云 箭"及新服"溜溜马"，平均排名第66名，最高第43名；《一念逍遥》开放大罗境界并更新主线、活动； 《问剑长生》上线新玩法"破界论剑"及活动，1周年庆将推出新版本并联动《仙逆》，未来围绕数值战 斗优化、轻度社交建设等展开。自研小游戏《道友来挖宝》稳居微信小游戏畅销榜前5名，沿用《问道 手游》世界观，通过赛季制玩法"五行奇缘"满足轻量化需求。 代理产品《九牧之野》公测预约超百万，上线后App Store游戏免费榜最高第1名，畅销榜最高第22名； 发行策略包括主打核心圈层、聚焦社区运营、计划开发赛事，发行费用根据LTV、ROI等动态调整。 2026年，公司将推进《杖剑传说》《问剑长生》在欧美等地区的发行，其他自研及代理产 ...

报告围绕 "AI 与 IP 相融共生" 核心逻辑，明确 2026 年传媒行业两大主线，核心内容如下： 行业整体景气度高企，盈利与估值有望共振。2025 年传媒行业累计上涨 24%，两轮行情分别由 AI 大模型突破与应用落地 + 业绩释放驱动。基本面表现亮 眼，2025 年前三季度行业营收同比增长 6%，归母净利润同比增长 38%，Q3 单季度净利润增速达 61%，盈利能力显著提升。细分板块中，游戏行业供需两 旺，营收与净利润同比分别增长 24% 和 89%；影视行业受益于优质 IP 内容，净利润同比增长 110%；营销行业随消费复苏与 AI 赋能，Q3 净利润同比增长 14%；出版行业凭借高股息与政策红利，保持稳健盈利。AI 技术迭代与 IP 价值深化将持续打开行业长期成长空间。 AI 成为核心增长引擎，多领域应用落地提速。海内外大厂加速大模型迭代，OpenAI、谷歌、DeepSeek 等模型在多模态、推理效率、成本控制上持续突破， 为应用生态奠定基础。AI + 游戏领域，版号宽松带动新游供给，AI 重构开发流程实现降本增效，同时创新交互体验，巨人网络、恺英网络等厂商受益于新 游周期与出海拓展。AI + 影视 ...

Core Viewpoint - The gaming industry is expected to experience robust growth driven by strong supply and demand dynamics, with profitability likely to continue rising in 2025 due to an increase in game approvals and innovative new titles from major companies like Tencent and NetEase [1][3]. Supply Side - The number of game approvals has significantly increased, with a 24% year-on-year growth in the total number of licenses issued from January to October this year, reaching 1,441, including 1,354 domestic licenses, which is a 26% increase [3][6]. - The approval process for game licenses has become more efficient, with the fastest approvals now taking less than three months, allowing companies to better plan their game launches [3][6]. - Policy support for the gaming industry has been strengthening, with national and local governments implementing measures to promote cultural exports and simplify approval processes [7][8]. Demand Side - The gaming sector is adept at capturing user time across various formats, from quick mobile games to immersive PC and console experiences, catering to diverse entertainment needs [9][10]. - The share of time allocated to gaming is expected to increase, with a projected rise in gaming hours in the first half of the year, driven by both established and new titles performing well [11][14]. Industry Trends - The gaming industry is witnessing a trend of increasing profitability, with revenue growth rates for major gaming companies reaching new highs, and net profit growth significantly outpacing revenue growth [18][20]. - Companies are focusing on high-quality projects and have established clearer competitive advantages, leading to higher project success rates [20]. - The integration of AI in game development and operations is enhancing efficiency, with AI being used for generating art assets and optimizing various processes [32]. Marketing and Distribution - Traditional user acquisition methods are declining, with a shift towards content-driven marketing strategies through social media and community platforms, which are proving to be more effective [23][25]. - The legal landscape is evolving, allowing developers to bypass traditional distribution channels, which could significantly enhance profit margins by reducing revenue sharing with platforms [30][31].

| 日期 | 2025/12/11 | | --- | --- | | 当前股价(元) | 450.19 | | 一年最高最低(元) | 668.00/198.21 | | 总市值(亿元) | 324.32 | | 流通市值(亿元) | 324.32 | | 总股本(亿股) | 0.72 | | 流通股本(亿股) | 0.72 | | 近 3 个月换手率(%) | 154.44 | 股价走势图 数据来源：聚源 -60% 0% 60% 120% 180% 240% 2024-12 2025-04 2025-08 吉比特 沪深300 相关研究报告 《出海及新游或持续驱动业绩高增长 —公司信息更新报告》-2025.10.29 《Q2 业绩高增，高分红延续，新游及 出海驱动成长 —公司信息更新报告》 -2025.8.20 传媒/游戏Ⅱ 吉比特（603444.SH） 2025 年 12 月 12 日 投资评级：买入（维持） 《新游驱动 2025Q1 业绩改善，关注后 续新产品周期 —公司信息更新报告》 -2025.4.24 《九牧之野》上线在即，看好新游持续驱动公司成长 ——公司信息更新报告 方光照（分析师） fang ...

Group 1: Gaming Industry Insights - In November 2025, a total of 178 domestic games received approval from the National Press and Publication Administration, marking a new high for the number of approvals in a single batch [1] - Six imported games also received approval in November, with notable domestic titles like Giant Network's "Supernatural Action Group" and G-bits' "Staff Sword Legend" showing strong performance, potentially enhancing the profitability of related listed companies [1] - The gaming industry is expected to maintain a favorable outlook, with recommendations to focus on companies with key product launches or reserves, as well as high-quality overseas game content companies [1] Group 2: AI Application Development - The Qianwen App, launched by Alibaba Group, surpassed 10 million downloads within a week of its public beta, indicating strong user interest and potential for building a comprehensive AI application ecosystem [2] - The app allows users to generate complete and well-formatted research reports and presentations with a single command, showcasing its advanced capabilities [2] - The company plans to integrate various life scenarios such as maps, food delivery, ticket booking, and shopping into the Qianwen App, aiming to create a smart task execution hub [2]

Core Insights - The Chinese gaming market's actual sales revenue for Q3 2025 reached 880.26 billion yuan, marking a quarter-on-quarter growth of 6.96% but a year-on-year decline of 4.08% [1] - The revenue from self-developed games in overseas markets was 49.94 billion USD, with a quarter-on-quarter increase of 6.34% and a year-on-year decrease of 3.39% [1] Market Performance - The client game market in China generated 202.9 billion yuan in Q3 2025, with a quarter-on-quarter growth of 16.05% and a year-on-year growth of 19.88% [1] - The mobile game market's revenue was 643.89 billion yuan, showing a quarter-on-quarter increase of 4.39% but a year-on-year decline of 1.93% [1] - The web game market saw a revenue of 10.75 billion yuan, with a quarter-on-quarter decrease of 1.41% [1] Company Performance - In the first three quarters of 2025, 23 A-share gaming companies reported a total revenue of 772.45 billion yuan, a year-on-year increase of 23.30%, and a net profit of 141.67 billion yuan, up 73.95% [2][3] - Century Huatong achieved significant growth with a revenue of 272.23 billion yuan and a net profit of 43.57 billion yuan, marking a year-on-year increase of 141.65% [3] - 13 out of 23 gaming companies reported revenue growth, while 17 companies were profitable, indicating a positive trend in the industry [3] Notable Companies - Perfect World and Giant Network improved their rankings to 3rd and 7th respectively, while Jiubite also saw a ranking increase [6] - Jiubite's revenue for the first three quarters was 44.86 billion yuan, with a year-on-year growth of 59.17% and a net profit of 12.14 billion yuan, up 84.66% [7] - Ice Age Network turned a profit with a revenue of 18.76 billion yuan, despite a year-on-year decline of 5.39%, and a net profit of 5.02 billion yuan, a significant increase from a loss in the previous year [8]

Core Insights - The Chinese gaming market's actual sales revenue for Q3 2025 reached 880.26 billion yuan, marking a quarter-on-quarter growth of 6.96% but a year-on-year decline of 4.08% [1] - The revenue from self-developed games in overseas markets was 4.994 billion USD, with a quarter-on-quarter increase of 6.34% and a year-on-year decrease of 3.39% [1] - A total of 23 A-share gaming companies reported a combined revenue of 772.45 billion yuan for the first three quarters of 2025, reflecting a year-on-year growth of 23.30% [2][3] Market Performance - The client game market in China generated 202.9 billion yuan in Q3 2025, with a quarter-on-quarter increase of 16.05% and a year-on-year increase of 19.88% [1] - The mobile game market's revenue was 643.89 billion yuan, showing a quarter-on-quarter growth of 4.39% but a year-on-year decline of 1.93% [1] - The web game market saw a revenue of 10.75 billion yuan, with a quarter-on-quarter decrease of 1.41% [1] Company Performance - Century Huatong reported a revenue of 27.223 billion yuan for the first three quarters, a year-on-year increase of 75.31%, and a net profit of 4.357 billion yuan, up 141.65% [2][3] - Perfect World achieved a revenue of 5.417 billion yuan, a year-on-year increase of 33.00%, and a net profit of 0.666 billion yuan, up 271.17% [2] - G-bits reported a revenue of 4.486 billion yuan, a year-on-year increase of 59.17%, and a net profit of 1.214 billion yuan, up 84.66% [2][7] New Product Impact - G-bits launched successful new games, contributing to a revenue of 19.68 billion yuan in Q3, a year-on-year increase of 129.19% [7] - Ice Age Network turned a profit with a revenue of 1.876 billion yuan, despite a year-on-year decline of 5.39% [8] - Century Games' titles, including "Kingshot," significantly boosted revenue, with the game surpassing 100 million USD in monthly revenue [5][4]

Core Insights - The Chinese gaming market's actual sales revenue for Q3 2025 reached 880.26 billion yuan, marking a quarter-on-quarter growth of 6.96% but a year-on-year decline of 4.08% [1] - The revenue from self-developed games in overseas markets was 4.994 billion USD, with a quarter-on-quarter increase of 6.34% and a year-on-year decrease of 3.39% [1] - A total of 23 A-share gaming companies reported a combined revenue of 772.45 billion yuan for the first three quarters of 2025, reflecting a year-on-year growth of 23.30% [2] Market Performance - The client game market in China generated 202.9 billion yuan in Q3 2025, with a quarter-on-quarter increase of 16.05% and a year-on-year increase of 19.88% [1] - The mobile game market's revenue was 643.89 billion yuan, showing a quarter-on-quarter growth of 4.39% but a year-on-year decline of 1.93% [1] - The web game market saw a revenue of 10.75 billion yuan, with a quarter-on-quarter decrease of 1.41% [1] Company Performance - Century Huatong reported a revenue of 272.23 billion yuan for the first three quarters, surpassing last year's total, with a net profit of 43.57 billion yuan, up 141.65% [3] - 13 out of 23 gaming companies achieved revenue growth, while 17 companies reported profitability [3] - Perfect World and Giant Network improved their rankings to 3rd and 7th respectively, while Jiubite also moved up two places [6] Notable Companies - Century Games, a subsidiary of Century Huatong, significantly contributed to revenue growth, with its games topping the overseas revenue charts [4] - 37 Interactive Entertainment maintained its position as the second-largest A-share gaming company, with a revenue of 124.61 billion yuan, despite a year-on-year decline of 6.59% [5] - Jiubite's revenue for the first three quarters was 44.86 billion yuan, reflecting a year-on-year increase of 59.17% [7] Strategic Adjustments - Ice Glacier Network shifted its focus from quantity to quality in marketing, resulting in a significant reduction in sales expenses by 52.31% [8] - The company reported a net profit of 5.02 billion yuan for the first three quarters, compared to a loss in the previous year, indicating a successful turnaround [8]

Investment Rating - The investment rating for the company is "Outperform the Market" [5][3][18] Core Views - The company's revenue in Q3 2025 increased by 129% year-on-year, driven by new product launches, with total revenue for the first three quarters reaching 4.49 billion yuan, a 59.1% increase year-on-year [1][7] - The net profit for the first three quarters of 2025 was 1.21 billion yuan, up 84.6% year-on-year, with Q3 net profit showing a remarkable growth of 307.7% [1][3] - The gross margin improved by 5.6 percentage points to 94.6% in Q3 2025, attributed to the successful launch of new games [1][9] Summary by Sections Financial Performance - For Q3 2025, the company's operating revenue was 1.97 billion yuan, reflecting a 129.2% year-on-year increase, while the net profit was 570 million yuan, marking a 307.7% increase [1][7] - The gross margin for Q3 2025 was 94.6%, up 5.6 percentage points year-on-year, with overall expense ratio decreasing by 12.5 percentage points to 50.5% [1][9] Product Performance - New games such as "Zhang Jian Chuan Shuo" and "Dao You Lai Wa Bao" contributed significantly to revenue and profit, while older games like "Wen Dao" saw a decline in revenue [2][11] - The overseas game revenue for the first three quarters grew by 59.5% to 590 million yuan, primarily due to contributions from "Zhang Jian Chuan Shuo (Overseas Version)" [2][11] Future Outlook - The company expects continued growth from its self-developed products and plans to expand the global distribution of "Zhang Jian Chuan Shuo" and "Wen Jian Chang Sheng" [2][13] - The profit forecast for 2025-2027 has been revised upwards, with expected net profits of 1.8 billion, 1.92 billion, and 2.12 billion yuan respectively [3][17]

Core Insights - The company reported a significant increase in revenue and net profit for the first three quarters of 2025, with total revenue reaching 4.486 billion yuan, a year-on-year increase of 59.17%, and net profit attributable to shareholders at 1.214 billion yuan, up 84.66% [1] - The third quarter alone saw revenue of 1.968 billion yuan, representing a year-on-year growth of 129.19% and a quarter-on-quarter increase of 42.37%, with net profit of 569 million yuan, up 307.70% year-on-year and 57.58% quarter-on-quarter [1] - The company plans to distribute a cash dividend of 60 yuan per 10 shares to all shareholders [1] Financial Performance - Key financial metrics for the first three quarters include a gross margin of 93.31% (up 4.9 percentage points year-on-year) and a net profit margin of 33.61% (up 4.6 percentage points year-on-year), with the third quarter net profit margin at 34.96% (up 3.1 percentage points quarter-on-quarter) [1] - The sales expense ratio for the first three quarters was 32.18% (up 4.3 percentage points year-on-year), while the management expense ratio was 7.14% (down 2.3 percentage points year-on-year) and the R&D expense ratio was 14.25% (down 6.5 percentage points year-on-year) [1] Game Performance - The main source of revenue growth comes from new game launches, with the newly released games contributing significantly to profits. The core mobile game "Wandao Mobile" generated 1.499 billion yuan, a decrease of 7.02% year-on-year, while the two versions of "Zhangjian Chuan Shuo" contributed over 1.6 billion yuan in revenue [2] - The newly launched "Wanjian Changsheng (Mainland Version)" contributed 713 million yuan, with 147 million yuan in Q3, and the mini-game "Daoyou Lai Wabai" generated 316 million yuan, totaling 2.673 billion yuan from new games by the end of Q3 [2] - The company's overseas revenue reached 588 million yuan, a year-on-year increase of nearly 60%, indicating resilience in the overall product matrix despite a slight decline in older products [2] Future Outlook - The company is expected to continue its global expansion with the upcoming launch of "Wanjian Changsheng" in Q4 2025 in regions such as Hong Kong, Macau, and South Korea, along with the release of the new Three Kingdoms-themed SLG mobile game "Jiubing Zhi Ye" [2] - The company maintains a positive outlook on the performance of new games and their contribution to sustained revenue growth [3]