Core Viewpoint - The company G-bits expects a significant increase in net profit for the fiscal year 2025, driven by the launch of new products [2] Financial Performance - G-bits forecasts a net profit attributable to shareholders of between 1.69 billion to 1.86 billion yuan for 2025, representing a year-on-year growth of 79% to 97% [2] - The anticipated growth is primarily attributed to the contribution of new products such as "Zhang Jian Chuan Shuo (Mainland Version)", "Wen Jian Chang Sheng (Mainland Version)", "Zhang Jian Chuan Shuo (Overseas Version)", and "Dao You Lai Wa Bao" [2] Product Launches - The new products set to launch in 2025 are expected to generate incremental profits for the company [2] - The company will provide further details on the year-on-year and quarter-on-quarter changes in net profit and product performance in its upcoming annual report [2]

传媒/游戏Ⅱ 吉比特（603444.SH） 投资评级：买入（维持） | 日期 | 2026/1/29 | | --- | --- | | 当前股价(元) | 475.50 | | 一年最高最低(元) | 668.00/198.21 | | 总市值(亿元) | 342.56 | | 流通市值(亿元) | 342.56 | | 总股本(亿股) | 0.72 | | 流通股本(亿股) | 0.72 | | 近 3 个月换手率(%) | 157.33 | 股价走势图 数据来源：聚源 -80% 0% 80% 160% 240% 2025-02 2025-06 2025-10 吉比特 沪深300 相关研究报告 《《九牧之野》上线在即，看好新游持 续驱动公司成长—公司信息更新报 告》-2025.12.12 《出海及新游或持续驱动业绩高增长 —公司信息更新报告》-2025.10.29 《Q2 业绩高增，高分红延续，新游及 出海驱动成长 —公司信息更新报告》 -2025.8.20 方光照（分析师） fangguangzhao@kysec.cn 2026 年 01 月 30 日 证书编号：S0790520030004 2025 ...

Core Viewpoint - Jibite (603444.SH) expects a significant increase in net profit for the fiscal year 2025, projecting a net profit attributable to shareholders of between 1.69 billion and 1.86 billion yuan, representing a year-on-year increase of 74.5 million to 91.5 million yuan, or a growth of 79% to 97% compared to the previous year [1] Financial Performance - The projected net profit for 2025 is between 1.69 billion and 1.86 billion yuan [1] - This represents an increase of 74.5 million to 91.5 million yuan compared to the previous year [1] - The year-on-year growth rate is estimated to be between 79% and 97% [1] Product Contribution - The increase in net profit is primarily attributed to new product launches in 2025, including "Legend of the Staff (Mainland Version)", "Sword Seeking Longevity (Mainland Version)", "Legend of the Staff (Overseas Version)", and "Friends Come to Dig Treasure" [1] - These new products are expected to contribute incremental profits to the company [1]

Core Viewpoint - The company has engaged in extensive research and development activities, showcasing strong performance in game releases and strategic planning for future growth, particularly in international markets and through the integration of AI technology in operations. Group 1: Game Performance and Releases - The company received 222 institutional research visits from October 29 to December 31, 2025, highlighting interest in its game portfolio [1] - "杖剑传说" (Staff Sword Legend) achieved an average ranking of 43 and a peak of 23 on the App Store in mainland China during Q4 2025, with successful overseas launches in regions like Macau and Japan [1][3] - "问道手游" (Wandao Mobile Game) maintained an average ranking of 66 and peaked at 43, while "一念逍遥" (One Thought of Freedom) and "问剑长生" (Sword of Life) introduced new features and events to enhance player engagement [4][5] Group 2: New Game Launches and Strategies - The new game "九牧之野" (Jiumu Zhiye) saw over one million pre-launch reservations, achieving the top position in the App Store free games category and 22nd in the revenue rankings [2][6] - The company plans to focus on community engagement and dynamic marketing strategies based on user lifetime value (LTV) and return on investment (ROI) for its game releases [7] Group 3: AI Integration in Game Development - AI technology is deeply integrated into both game development and operations, enhancing efficiency in art resource production and code writing through platforms like AIWebHub [9] - AI applications extend to user acquisition, personalized in-game offers, and monitoring of game environments to improve overall user experience and operational efficiency [9] Group 4: Shareholder Returns and Financial Planning - The company has established a shareholder return plan for 2025-2027, committing to three profit distributions annually, with cash dividends expected to be at least 50% of the net profit [10] - In the first nine months of 2025, the company distributed 904 million yuan in cash dividends, representing 74.47% of the net profit for that period [10]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The report emphasizes that the upcoming game "九牧之野" (Nine Warriors) is expected to drive significant revenue growth due to its innovative gameplay and strong player interest, with a public test scheduled for December 18, 2025 [4][12] - The company anticipates substantial increases in net profit for the years 2025 to 2027, projecting net profits of 16.32 billion, 19.28 billion, and 23.12 billion yuan respectively, with corresponding EPS of 22.65, 26.77, and 32.10 yuan [4][48] Financial Summary - The company's revenue is projected to recover from 3.696 billion yuan in 2024 to 5.855 billion yuan in 2025, reflecting a year-on-year growth of 58.4% [6] - The gross margin is expected to improve from 87.9% in 2024 to 93.6% in 2025, indicating enhanced profitability [6] - The net profit margin is projected to increase from 25.6% in 2024 to 27.9% in 2025, showcasing operational efficiency [6] - The company's P/E ratio is forecasted to decrease from 34.3 in 2024 to 19.9 in 2025, suggesting a more attractive valuation as earnings grow [6] Game Development Insights - "九牧之野" is designed to cater to a broad audience with its 三国 (Three Kingdoms) theme and innovative SLG+RTS gameplay, which combines strategic planning with real-time combat [5][12] - The game aims to reduce player fatigue and spending through mechanisms like "前 200 抽橙卡不重复" (first 200 draws guarantee no duplicates), which is expected to enhance player retention and engagement [5][24] - The report highlights the game's strong pre-launch performance, with over 100,000 pre-registrations within a short period, indicating positive market reception [4][37] Market Positioning - The company is positioned to compete effectively in the SLG market, with "九牧之野" expected to join the ranks of top-performing games like "万国觉醒" (Rise of Kingdoms) and "三国志·战略版" (Three Kingdoms: Strategy Edition) [45][46] - The report notes that the game's innovative features and strong marketing strategies, including partnerships with popular streamers, are likely to drive its success upon launch [37][43]

Summary of G-bits Conference Call Company Overview - **Company**: G-bits - **Industry**: Mobile and PC Gaming Key Points and Arguments Financial Performance - **Mobile Game Performance**: - "Ask the Dao Mobile Game" experienced a slight year-on-year decline but remained stable quarter-on-quarter. No significant growth was observed in November 2024 due to lack of special services [2][6] - "Friends Digging Treasure" had an average monthly revenue of less than 100 million RMB in Q3 and Q4, showing no significant changes [2][6] - "Ask the Dao PC Game" saw a moderate year-on-year decline from October to November, potentially due to version updates and post-pandemic user shifts [2][6] New Game Releases - **"Sword Legend"**: - Domestic version saw a slight decline in Q3 but did not meet expected stability; overseas versions in Hong Kong, Macau, and Japan showed similar trends [2][6] - Expected revenue for Q4 2025 is between 150 to 200 million RMB, with total revenue projected around 300 million RMB including overseas markets [2][9] - **New Game User Retention**: - A new game showed a slight decline in user retention, prompting design and gameplay adjustments, with a new version planned for January 2026 [2][8] - Compared to "One Thought of Immortality," the new game performed poorly, with September and October activities failing to significantly boost revenue [2][8] Revenue Structure and Marketing Strategy - **Revenue Changes**: - Significant changes in revenue structure were noted for "Friends Digging Treasure" since its launch, with high revenue sharing percentages from platforms like Tencent and Apple [3][4] - G-bits focuses on iOS for new game promotions, utilizing KOLs and KOCs for community marketing, with controlled costs and no reliance on high-profile celebrity endorsements [3][13][14] User Engagement and Retention - **User Feedback**: - "Longing for the Wild" received positive feedback from core users, but broader user performance remains uncertain [3][17] - The company aims to balance long-term operations and profitability while assessing the impact of new games on existing IPs [3][7] Operational Adjustments - **Team Structure**: - The company has seen a reduction in employee numbers from approximately 1,400 to around 1,100 due to project terminations, retaining core talent for new projects [22][23] - The issuance team remains stable, with a focus on competitive internal structures to enhance project outcomes [15][27] Future Outlook - **Financial Projections**: - New products are expected to have limited short-term profit contributions due to initial investment phases, with a gradual increase in revenue anticipated [12][19] - The company plans to conduct regular evaluations of project performance, leading to frequent but minor adjustments in strategy [24] Market Positioning - **Competitive Landscape**: - The Japanese market shows good potential for user lifecycle payments, but initial payments are low, with no immediate improvements [10] - The company is cautious about expanding into other regions until existing markets are stabilized [10] Conclusion - G-bits is navigating a challenging gaming landscape with mixed performance across its titles, focusing on strategic adjustments in marketing, user engagement, and operational efficiency to enhance profitability and market presence [2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20][21][22][23][24][25][26][27][28][29][30][31]

Core Insights - The Chinese gaming market's actual sales revenue for Q3 2025 reached 880.26 billion yuan, marking a quarter-on-quarter growth of 6.96% but a year-on-year decline of 4.08% [1] - The revenue from self-developed games in overseas markets was 49.94 billion USD, with a quarter-on-quarter increase of 6.34% and a year-on-year decrease of 3.39% [1] Market Performance - The client game market in China generated 202.9 billion yuan in Q3 2025, with a quarter-on-quarter growth of 16.05% and a year-on-year growth of 19.88% [1] - The mobile game market's revenue was 643.89 billion yuan, showing a quarter-on-quarter increase of 4.39% but a year-on-year decline of 1.93% [1] - The web game market saw a revenue of 10.75 billion yuan, with a quarter-on-quarter decrease of 1.41% [1] Company Performance - In the first three quarters of 2025, 23 A-share gaming companies reported a total revenue of 772.45 billion yuan, a year-on-year increase of 23.30%, and a net profit of 141.67 billion yuan, up 73.95% [2][3] - Century Huatong achieved significant growth with a revenue of 272.23 billion yuan and a net profit of 43.57 billion yuan, marking a year-on-year increase of 141.65% [3] - 13 out of 23 gaming companies reported revenue growth, while 17 companies were profitable, indicating a positive trend in the industry [3] Notable Companies - Perfect World and Giant Network improved their rankings to 3rd and 7th respectively, while Jiubite also saw a ranking increase [6] - Jiubite's revenue for the first three quarters was 44.86 billion yuan, with a year-on-year growth of 59.17% and a net profit of 12.14 billion yuan, up 84.66% [7] - Ice Age Network turned a profit with a revenue of 18.76 billion yuan, despite a year-on-year decline of 5.39%, and a net profit of 5.02 billion yuan, a significant increase from a loss in the previous year [8]

Core Insights - The Chinese gaming market's actual sales revenue for Q3 2025 reached 880.26 billion yuan, marking a quarter-on-quarter growth of 6.96% but a year-on-year decline of 4.08% [1] - The revenue from self-developed games in overseas markets was 4.994 billion USD, with a quarter-on-quarter increase of 6.34% and a year-on-year decrease of 3.39% [1] - A total of 23 A-share gaming companies reported a combined revenue of 772.45 billion yuan for the first three quarters of 2025, reflecting a year-on-year growth of 23.30% [2][3] Market Performance - The client game market in China generated 202.9 billion yuan in Q3 2025, with a quarter-on-quarter increase of 16.05% and a year-on-year increase of 19.88% [1] - The mobile game market's revenue was 643.89 billion yuan, showing a quarter-on-quarter growth of 4.39% but a year-on-year decline of 1.93% [1] - The web game market saw a revenue of 10.75 billion yuan, with a quarter-on-quarter decrease of 1.41% [1] Company Performance - Century Huatong reported a revenue of 27.223 billion yuan for the first three quarters, a year-on-year increase of 75.31%, and a net profit of 4.357 billion yuan, up 141.65% [2][3] - Perfect World achieved a revenue of 5.417 billion yuan, a year-on-year increase of 33.00%, and a net profit of 0.666 billion yuan, up 271.17% [2] - G-bits reported a revenue of 4.486 billion yuan, a year-on-year increase of 59.17%, and a net profit of 1.214 billion yuan, up 84.66% [2][7] New Product Impact - G-bits launched successful new games, contributing to a revenue of 19.68 billion yuan in Q3, a year-on-year increase of 129.19% [7] - Ice Age Network turned a profit with a revenue of 1.876 billion yuan, despite a year-on-year decline of 5.39% [8] - Century Games' titles, including "Kingshot," significantly boosted revenue, with the game surpassing 100 million USD in monthly revenue [5][4]

Core Insights - The Chinese gaming market's actual sales revenue for Q3 2025 reached 880.26 billion yuan, marking a quarter-on-quarter growth of 6.96% but a year-on-year decline of 4.08% [1] - The revenue from self-developed games in overseas markets was 4.994 billion USD, with a quarter-on-quarter increase of 6.34% and a year-on-year decrease of 3.39% [1] - A total of 23 A-share gaming companies reported a combined revenue of 772.45 billion yuan for the first three quarters of 2025, reflecting a year-on-year growth of 23.30% [2] Market Performance - The client game market in China generated 202.9 billion yuan in Q3 2025, with a quarter-on-quarter increase of 16.05% and a year-on-year increase of 19.88% [1] - The mobile game market's revenue was 643.89 billion yuan, showing a quarter-on-quarter growth of 4.39% but a year-on-year decline of 1.93% [1] - The web game market saw a revenue of 10.75 billion yuan, with a quarter-on-quarter decrease of 1.41% [1] Company Performance - Century Huatong reported a revenue of 272.23 billion yuan for the first three quarters, surpassing last year's total, with a net profit of 43.57 billion yuan, up 141.65% [3] - 13 out of 23 gaming companies achieved revenue growth, while 17 companies reported profitability [3] - Perfect World and Giant Network improved their rankings to 3rd and 7th respectively, while Jiubite also moved up two places [6] Notable Companies - Century Games, a subsidiary of Century Huatong, significantly contributed to revenue growth, with its games topping the overseas revenue charts [4] - 37 Interactive Entertainment maintained its position as the second-largest A-share gaming company, with a revenue of 124.61 billion yuan, despite a year-on-year decline of 6.59% [5] - Jiubite's revenue for the first three quarters was 44.86 billion yuan, reflecting a year-on-year increase of 59.17% [7] Strategic Adjustments - Ice Glacier Network shifted its focus from quantity to quality in marketing, resulting in a significant reduction in sales expenses by 52.31% [8] - The company reported a net profit of 5.02 billion yuan for the first three quarters, compared to a loss in the previous year, indicating a successful turnaround [8]

Core Insights - The company's products such as "Zhang Jian Chuan Shuo" and "Dao You Lai Wa Bao" have shown strong performance and sustainability, expected to continue contributing to revenue in 2026 [1] - The company maintains an "Overweight" rating due to the promising performance of new products and an upward revision of EPS forecasts for 2025-2027 [2] Financial Performance - For the first three quarters of 2025, the company's net profit attributable to shareholders reached 1.214 billion yuan, a year-on-year increase of 84.66%, with a single-quarter net profit of 569 million yuan, up 307.7% [2] - Total revenue for the first three quarters was 4.486 billion yuan, reflecting a year-on-year growth of 59.17%, with a single-quarter revenue of 1.968 billion yuan, up 129.19% [2] - The company announced a cash dividend of 6 yuan per share, with total dividends amounting to 904 million yuan for the first three quarters of 2025 [2] Product Performance - "Zhang Jian Chuan Shuo" generated a total revenue of 1.166 billion yuan in the mainland for the first three quarters, maintaining a position in the top 40 of the iOS game sales chart [3] - "Dao You Lai Wa Bao," launched in May, has generated 316 million yuan in revenue by the end of September, contributing positively to the company's performance [3] - The company's overseas revenue for the first nine months reached 588 million yuan, a year-on-year increase of 59.46%, with "Zhang Jian Chuan Shuo (Overseas Version)" contributing 478 million yuan since its launch [3] Future Outlook - Upcoming product launches such as "Wen Jian Chang Sheng" and the overseas release of "Zhang Jian Chuan Shuo" are anticipated to further drive growth [3] - The company is preparing to launch the SLG mobile game "Jiu Mu Zhi Ye," which is expected to contribute to 2026 performance, with offline trials already commenced [3]