SLG+X融合创新
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中国游戏出海:结构化创新,提质增长
HTSC· 2025-12-23 09:07
Investment Rating - The report maintains a "Buy" rating for several companies, including Giant Network, Xindong Company, and Kyeing Network, among others [10]. Core Insights - The Chinese gaming industry is experiencing robust growth in overseas markets, with self-developed game revenues increasing by 5.6% year-on-year in Q1-Q3 2025, projected to rise from $11.6 billion in 2019 to $18.56 billion by 2024, reflecting a CAGR of 9.1% [1][20]. - The global gaming market is shifting from a traffic-driven model to one focused on structural innovation, marking the entry of Chinese gaming companies into a "high-quality growth era" [1][16]. - The report emphasizes the importance of policy support and technological empowerment in driving overseas growth, with the gaming sector becoming a core vehicle for cultural export [2][16]. Summary by Sections Industry Growth Dynamics - The overseas revenue of self-developed games from China is expected to grow significantly, with mobile games maintaining a dominant share of around 90% since 2021 [20][25]. - Emerging markets like Southeast Asia and the Middle East show strong user engagement and growth potential, while mature markets like Europe and North America are focusing on premium content and localized operations [1][29]. Competitive Landscape - The competitive landscape is characterized by large companies like Tencent and NetEase leveraging global strategies and stable revenue from evergreen products, while mid-sized firms like Didi Interactive and Lemon Microfun are successfully carving out niches through focused strategies [4][18]. - The report highlights the success of SLG (Simulation and Strategy Games) genres, which accounted for 43.3% of overseas revenue in the first half of 2025, alongside the emergence of innovative gameplay that combines different genres [3][17]. Investment Opportunities - Future opportunities in the overseas market are identified in regional expansion and the evolution of gameplay and genres, with a recommendation for companies like Giant Network and Xindong Company [6][10]. - The report suggests that the market is not saturated, as there remains potential for growth in both mature and emerging markets through premium content and localized strategies [5][19].