Core Insights - The CEO of Li Auto, Li Xiang, explained the "low start, high rise" phenomenon of the new vehicle series, attributing it to the company's unique understanding of user needs and the "Think Different" philosophy [2] Group 1: Low Start - Li Auto's new models, from the Li ONE to the latest i8, have faced market skepticism upon release, which Li attributes to the brand's differentiated solutions [2] - The initial controversy surrounding new models is a result of the company's distinct approach to understanding user demands [2] Group 2: High Rise - Positive word-of-mouth has been a key driver for sales growth, as seen with the Li L9, which gained high Net Promoter Score (NPS) due to its space optimization and comfort [2] - Li emphasized that products effectively addressing user pain points lead to better experiences and, consequently, improved reputation [2] - For the i8, Li encouraged users to experience the vehicle deeply before forming opinions [2]

1. 低开。理想汽车在做产品方面，都很"Think Different"，我们对用户需求的理解和对应的解决方案，确实和其他人想的不太一样。所以理想每一次发布 全新车系，基本都是在质疑中前行，理想ONE、理想L9、理想MEGA、理想i8，是不是都是这样？ 2. 高走。产品踏踏实实地解决好用户需求与痛点，伴随着体验过的人越来越多，口碑和NPS越来越好，自然就卖得好了！理想ONE、理想L9、理想 MEGA，哪个不是靠着用户口碑和NPS一路走来的？至于理想i8，我相信随着交付后大家体验越来越多，口碑和NPS也一样会越来越好，现在大家都还没 真的深度体验过，期待大家的深度体验。 请大家不要嘲笑我们"Think Different"的行为，欢迎大家都来试试我们"Think Different"的产品，理想i8。" TOP2个人记忆里李想此前在公开场合没有自称过think different. TOP2此前很多地方文章提到了think different 这点。 李想25年8月15日微博： "不知道大家发现没有，理想的全新车系大多是"低开高走"，为什么？我觉得是因为它们都很"Think Different"。 在理想阶段性 ...