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李想揭秘理想新车系“低开高走”原因:因“Think Different”
Jing Ji Guan Cha Bao· 2025-08-15 12:59
Core Insights - The CEO of Li Auto, Li Xiang, explained the "low start, high rise" phenomenon of the new vehicle series, attributing it to the company's unique understanding of user needs and the "Think Different" philosophy [2] Group 1: Low Start - Li Auto's new models, from the Li ONE to the latest i8, have faced market skepticism upon release, which Li attributes to the brand's differentiated solutions [2] - The initial controversy surrounding new models is a result of the company's distinct approach to understanding user demands [2] Group 2: High Rise - Positive word-of-mouth has been a key driver for sales growth, as seen with the Li L9, which gained high Net Promoter Score (NPS) due to its space optimization and comfort [2] - Li emphasized that products effectively addressing user pain points lead to better experiences and, consequently, improved reputation [2] - For the i8, Li encouraged users to experience the vehicle deeply before forming opinions [2]