Core Viewpoint - Pop Mart (09992) has seen a significant increase in stock price, rising over 4% during trading, attributed to the launch of new Halloween-themed products and strong consumer demand during recent holidays [1] Group 1: Product Launch and Sales Performance - On October 9, Pop Mart will launch the Halloween-themed WHYSOSERIOUS series online, featuring blind box plush keychains priced at 159 yuan and CRYBABY plush tags priced at 179 yuan [1] - The recent release of the "Starry Person Delicious Moments Series" blind box on September 29 sold out instantly on the official platform, indicating strong consumer interest and demand in the secondary market [1] Group 2: Market Trends and Future Outlook - Morgan Stanley's recent report highlights that Pop Mart is expected to benefit from multiple upcoming consumer peak seasons, including China's National Day and Western holidays such as Halloween, Thanksgiving, and Christmas [1] - The firm anticipates sustained sales momentum due to ample inventory of popular products, new product launches, and store expansions [1] - The IP product market is noted to be substantial and growing, with Pop Mart's differentiated business model and competitive advantages positioned to capture the increasing "kidult" consumer demand [1]

Core Viewpoint - Pop Mart (09992) has seen a stock price increase of over 4% during trading, currently up 3.53% at HKD 263.8, with a trading volume of HKD 3.176 billion [1] Group 1: Product Launch and Sales Performance - On October 9, Pop Mart will launch a Halloween-themed WHYSOSERIOUS series of new products online, including blind boxes and plush keychains priced at RMB 159 and RMB 179 respectively [1] - During the National Day holiday, Pop Mart's IP "Starry Person" showcased multiple pop-up stores and themed exhibitions in cities like Shanghai, Beijing, and Chengdu [1] - The new product "Starry Person Delicious Moments Series" blind box sold out instantly on the official platform on September 29, with a significant surge in demand in the secondary market [1] Group 2: Market Outlook and Consumer Trends - Morgan Stanley's recent report indicates that Pop Mart will experience several consumption peaks in the coming months, including China's National Day and Western holidays such as Halloween, Thanksgiving, and Christmas [1] - The firm expects sustained sales momentum due to sufficient inventory of popular products, new product launches, and store expansions [1] - Morgan Stanley believes that the market size for IP products is substantial and continues to grow, and Pop Mart's differentiated business model and competitive advantages position it well to capture the increasing "kidult" consumer demand [1]

Core Viewpoint - Morgan Stanley forecasts that Pop Mart (09992) will experience multiple consumption peaks in the coming months, driven by sufficient inventory of popular products, new product launches, and store expansions [1] Group 1: Sales Forecast - The firm expects sales for Pop Mart in Q3 to grow over 180% year-on-year, compared to 235% in the previous quarter [1] - Morgan Stanley maintains a target price of HKD 382 for Pop Mart, corresponding to projected P/E ratios of 42x, 32x, and 26x for 2025 to 2027 [1] Group 2: Market Sentiment and Demand - Despite recent cautious sentiment in the market towards Pop Mart, Morgan Stanley's outlook remains positive, drawing parallels to Pokémon's strategy in 2021-2022 to increase card production to address speculation and enhance customer experience [1] - The report addresses investor concerns regarding the sustainability of Pop Mart, asserting that the IP collectibles market is substantial and continues to grow, with Pop Mart's differentiated business model poised to capture the increasing "kidult" consumer demand [1] Group 3: Earnings Projections - Morgan Stanley projects adjusted earnings per share for Pop Mart to be HKD 2.58, 9.90, 11.87, and 14.67 for the years 2025 to 2027 [2] - The company is estimated to hold a 5.7% market share in the global IP products market this year, compared to Disney's 43.1% and Sanrio's 8.2% [2]

Core Viewpoint - Morgan Stanley's report indicates that Pop Mart (09992) is expected to experience multiple consumption peaks in the coming months, driven by sufficient inventory of popular products, new product launches, and store expansions [1] Group 1: Sales Forecast - The firm anticipates that Pop Mart's sales will grow over 180% year-on-year in Q3, compared to 235% in the previous quarter [1] - Morgan Stanley maintains a target price of HKD 382 for Pop Mart, corresponding to projected price-to-earnings ratios of 42x, 32x, and 26x for 2025 to 2027 [1] Group 2: Market Sentiment and Demand - Despite recent cautious sentiment in the market towards Pop Mart, Morgan Stanley's outlook remains positive, drawing parallels to Pokémon's strategy in 2021-2022 to increase card production to address speculation and enhance customer experience [1] - The report counters investor concerns regarding the sustainability of Pop Mart, asserting that the market for IP collectibles is substantial and continues to grow, with confidence in Pop Mart's differentiated business model and competitive advantages to capture the rising "kidult" consumer demand [1] Group 3: Earnings Projections - Morgan Stanley projects adjusted earnings per share for Pop Mart to be HKD 2.58, 9.90, 11.87, and 14.67 for the years 2025 to 2027 [1] - The company is estimated to hold a 5.7% market share in the global IP products market this year, compared to Disney's 43.1% and Sanrio's 8.2% [1]

Core Viewpoint - Morgan Stanley's research report indicates that the market sentiment towards Pop Mart has become cautious, viewing the company's increased supply as a negative factor. However, the firm believes that this approach can lead to a larger customer base and sustained demand, similar to the Pokémon card market's experience from 2021 to 2022 [1] Group 1: Market Sentiment and Strategy - The market's recent cautious sentiment towards Pop Mart is attributed to the perception of increased supply as a negative factor [1] - Morgan Stanley draws parallels with Pokémon's strategy of increasing card production to address speculation and enhance customer experience, resulting in a larger customer base despite a drop in secondary market prices [1] Group 2: Market Potential and Growth - The IP product market is considered substantial and continuously growing, with Pop Mart's differentiated business model and competitive advantages positioned to capture the increasing kidult consumer demand [1] - Upcoming consumption peaks, including China's National Day and Western holidays such as Halloween, Thanksgiving, and Christmas, are expected to act as catalysts for sales growth [1] Group 3: Sales Forecast and Valuation - Morgan Stanley anticipates that Pop Mart's sales will grow over 180% year-on-year in Q3, compared to 235% in the previous quarter [1] - The firm maintains a target price of HKD 382 for Pop Mart and an "Overweight" rating, listing it as an industry favorite [1] - Earnings per share forecasts for Pop Mart from 2025 to 2027 are projected at HKD 2.58, 9.90, 11.87, and 14.67 respectively, with an estimated global market share of 5.7% in the IP products sector [1]