Core Insights - Amaze Holdings, Inc. has announced its sponsorship of the second annual SoCom Conference, focusing on social commerce, scheduled for February 26, 2026, in Venice Beach, California [1][2] Industry Overview - The global social commerce market is projected to reach $5.2 trillion by 2030, with U.S. livestreaming shopping growing at over 30% year-over-year [3] - SoCom aims to bring together leaders in e-commerce, content production, and the creator economy to foster innovation and collaboration [2] Company Strategy - Amaze's sponsorship aligns with its strategic focus on supporting creators within the rapidly growing social commerce sector [3][4] - The company plans to host two creator-focused events during the SoCom Conference to engage with the community and promote creator-led commerce [4][8]

Strategic Direction - eBay's acquisition of Tise suggests a strategic move to modernize its platform [1] - The acquisition aims to attract younger shoppers to the platform [1] - The company is looking to expand its social commerce tools [1] - The move indicates a desire to build a stronger presence in the sustainable retail market [1]

Shanon Jean, 59, went from reselling his college landscaping business' gear to flipping high-end purses and watches on social commerce sites. https://t.co/BiWYqW7CkB ...