More than $800 million in Super Bowl bets have already come in through prediction markets.On today’s Big Take podcast, @justinaknope and @iboudway joins @davidgura to discuss how these markets have changed the sports betting landscape — and how one pro is approaching his bets this weekend https://t.co/XqnkYKcAW2 ...

Super Bowl stock ups feeling a little steep?In fact, hosting a super bowl party in 2026 costs almost twice as much as it cost to host the same event five years ago. That’s a major increase in snacking prices.Since 2020, Super Bowl party costs have increased by 43.9%, outpacing the overall inflation rate during that same period, which is 25.6%.Full story: https://t.co/vsqQN7wA1V (Photo: Getty Images) ...

Bad Bunny’s Super Bowl set may signify not the rise of Spanish in America, but its peak https://t.co/zLXS0beu6V ...

The first-ever Feb. 14 overlap will force you to decide between your two true loves: football and your spouse. https://t.co/r37mE0FV5u ...

Kind of an interesting matchup here, not necessarily on the field Rashawn, but really kind of, I guess, in the bank accounts, if you will. We know the Patriots already one of the most valuable teams in the NFL. And I know the Seahawks, they're somewhere like 14, 15th ranked.But everyone's saying that if they actually strike a deal, this is actually probably going to be the biggest the NFL has seen. And it's kind of interesting that it's coming right after the Super Bowl, potentially. So does a win potential ...

What is it about the Super Bowl that allows it to defy gravity and remain the one piece of American television that everyone watches? In a word, scarcity. The NFL has perfected the art of giving people what they want — but not too much. https://t.co/3TfbeM4gTa ...

There will be a fair amount of alcohol consumption at various Super Bowl parties. The question is how much compared to years past as consumers lean into healthier lifestyles. US spirit sales fell 2.2% to 36.4% billion in 2025 according to new data out of the distilled spirits council of the US.Since I'm a optimistic guy by nature, I want to zoom in on one alcohol brand seemingly bucking this sobering industry trend. That's Grant Carmino, a tequila brand co-founded by comedian, entertainer, and entrepreneur ...

So this is something that we were talking about last week with the CEO of RO, which has a Super Bowl ad with Serena Williams. It's really interesting that even with all the talk about the demise of linear television, the Super Bowl obviously stands alone. So talk to us about the value of a Super Bowl ad and what that ROI still looks like.You know, attention is what everyone's seeking. You know, you can't really tell someone about how great your product is if you don't have their attention. I on Madison Aven ...

8 Easy Cocktails To Make For Super Bowl Parties https://t.co/NWSEwcIA20 ...

♪♪ >>> TONIGHT, WE'RE LIVE IN SAN FRANCISCO WITH THE MASSIVE SECURITY OPERATION AHEAD OF THE SUPER BOWL. >>> PLUS THE WINTER OLYMPIC GAMES OFFICIALLY UNDER WAY. >>> WE HAVE BREAKING NEWS NOW IN THE SEARCH FOR NANCY GUTHRIE.POLICE NOW POSSIBLY LOOKING FOR A VEHICLE. THE NEW MESSAGE REGARDING SAVANNAH GUTHRIE'S MOTHER JUST RECEIVED, WHAT WE KNOW NOW. NEW VIDEO FROM SAVANNAH'S BROTHER AND MORE ON A POSSIBLE NEW LEAD.>>> THE WORLD UNITING AS THE OLYMPIC GAMES OFFICIALLY BEGIN. HIGHLIGHTS FROM THE OVER-THE-TOP O ...