Prime Day
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Amazon Prime Day Is About Price: PMG Head of Commerce
Bloomberg Technology· 2025-07-11 19:31
E-commerce & Retail Trends - Amazon's Prime Day, initially a one-day event, has expanded to a four-day event, indicating a shift in consumer shopping behavior [2] - Other major retailers like Walmart, Target, Kohl's, and Wayfair are also running big summer sales, mirroring Amazon's strategy [3] - Retail media, leveraging retailer data for targeted advertising, is growing faster than TV advertising [11] - Amazon's key strengths are selection, price, and convenience, creating a competitive advantage [4][5] - Amazon's logistics capabilities, enabling same-day or next-day delivery, are a significant barrier for other e-commerce companies to overcome [5][6] Advertising & Marketing - Companies are adopting a more holistic and independent approach to advertising, moving away from traditional ad agency models [7] - Retail data is increasingly used to target television advertising, exemplified by Amazon's partnership with Roku [12] - Digital marketing services and technology companies track billions of data points to understand consumer behavior across various channels [8][9] - Brands are focusing on the customer journey across search, social, and retail, with retail and media converging [9] - Return on investment (ROI) is being seen on new ad platforms, with retail media becoming a fast-growing segment [10][11]
X @Forbes
Forbes· 2025-07-11 17:18
E-commerce & Retail Trends - Forbes Vetted highlights the 25 best Prime Day beauty deals [1] - Deals include products from Shark, Solawave, and other brands [1] Marketing & Promotion - The article promotes Prime Day beauty deals via social media platform X (formerly Twitter) [1]
Prime Day, Levi Strauss and tariffs: Here's what you need to know about retail's big week
CNBC Television· 2025-07-11 11:50
Amazon's uh Prime sales promotion draw. Is it God. Today's the last day.Really unbelievable. Until the next Prime Day. It comes fast. It's like the America's best state for business comes fast, too, doesn't it.Uh Courtney Reagan joins us with an update on this uh big week for Rita. Was it not great. Um we don't know yet.And it's really hard to compare because it's twice as long as it was before. So, in general, it's actually been a pretty big week for retail. I mean, you've got these deal events led by Amaz ...
X @Bloomberg
Bloomberg· 2025-07-11 11:04
E-commerce Trends - Prime Day shoppers are actively comparing prices across Amazon and its competitors [1]
Members Needed More Time For Deals: Amazon Prime VP
Bloomberg Technology· 2025-07-09 18:58
E-commerce Performance & Trends - US retailers saw nearly $8 billion in online spending on July 8th, a rise of almost 10% [1] - The event is twice as long (four days) and offers more than double the deals at 50% off or more [2] - Top categories include health and personal care, apparel, beauty, home, and kitchen [4] - Groceries and everyday essentials are the fastest-growing part of the store [6] AI & Personalization - Amazon is investing in AI, including Rufus, which is smarter about Prime Day and user interests [9][10] - AI-powered shopping guides are available for considered purchases like laptops [11] - Alexa Plus is rolling out, providing deal recommendations and alerts [11][12] Target Audience & Programs - Prime for young adults is 50% off, with an additional evergreen 5% discount, increased to 10% for Prime Day in categories like beauty, apparel, and electronics [13][14]
