据主办方预计，CR7博物馆将吸引1200万人次的旅客到访。围绕体育明星IP建立主题博物馆，与当地文旅资源相结合，背后的商业价值非常可 观。 7月一个寻常工作日的早上，位于香港尖沙咀维港旁的K11刚到营业时间就早早迎来客流高峰，上百人在K11六楼排起长龙。排队人群中大多身穿各色球 衣，不论是明黄、纯白、鲜红、黑白间条抑或是绿白条纹，背后不约而同印上"RONALDO"的字样，人们此行心中的热切期盼不言而喻：尽快走进亚太地 区首家C罗博物馆，一睹足坛巨星的风采。 CR7 LIFE博物馆开幕日现场过百人等候，图源：香港01 正如C罗在个人微博写道："走进我的世界，重温塑造我的生涯轨迹的每个瞬间。"CR7 LIFE博物馆落户香港，让更多人无需远赴葡萄牙，即可沉浸式感受 足坛超巨的无穷魅力。 12000平方呎展现C罗生涯，4000港元VIP套票遭吐槽 据官网介绍，CR7 LIFE博物馆的展出内容分为五个板块：奖杯、生涯时间线、互动体验、沉浸式参观以及C罗Youtube工作室，总共展出40件展品以及10 座C罗雕像，涵盖从葡萄牙体育、曼联、皇马、尤文以及利雅得胜利不同时代的团队冠军和个人荣誉，当然少不了C罗为葡萄牙国家队拿 ...

"蝠桃瓶"为上海博物馆馆藏文物，鼓腹撇足，形似橄榄，蝙蝠如粉蝶展翅翻飞，代表了清代粉彩的 最高技艺。 据上海博物馆保管部副主任张东介绍，"蝠桃瓶"曾被美国藏家奥格登·里德收藏了四十余年，短暂作 为台灯底座置于客厅内。"因时间太过久远，我们现在无法知道这件'蝠桃瓶'是如何流传到他们家族的， 但是奥格登·里德家族非常喜欢中国瓷器，家中有许多相关收藏。把'蝠桃瓶'改成台灯底座应是他们觉得 它太美了，想要更加凸显它的艺术价值，并未意识到这是一件有如此高价值的文物。" 事实上，中国瓷器在海外的使用与改装有着长久的传统。复旦大学文物与博物馆学系教授刘朝晖指 出，在中东，中国瓷器被镶嵌宝石，成为珍宝；在欧洲，中国瓷器作为贵族喜好之物，也会根据本地的 审美风尚、生活需求，被重新装饰和加以改造，这种现象颇为流行。比如加上金属镶嵌，以保护易碎的 材质，适应当地的使用习惯；或者利用附件的装饰性，使之与欧洲室内装饰风尚相呼应。同样，中国也 会对西洋器物加以改装，以适应本地的需求，比如清宫对欧洲的珐琅加以改造和利用。 至于"蝠桃瓶"为何曾被填埋沙泥？馆方专家透露，根据奥格登·里德家族后人所说，由于家中养狗、 担心其不小心撞倒瓶子，所以 ...

7月8日，故宫博物院青少网站英文版、繁体版上线仪式在北京举行，图左为英文版页面，图右为繁体版 页面。 (故宫博物院供图) 中新社北京7月8日电 (记者应妮)故宫博物院青少网站英文版、繁体版上线暨2025年故宫-香港青年文化 从业者"文化+科技训练营"开营仪式8日在北京举行。 故宫博物院常务副院长娄玮在致辞中表示，故宫是中华文明数千年积淀的璀璨结晶，更是让历史文脉跨 越时空、代代相传的精神枢纽。希望广大青少年能够借助故宫博物院的广阔平台，在传统文化的海洋中 畅游，汲取智慧和力量，成为传统文化的传承者和弘扬者。 公益慈善研究院副主席兼香港赛马会慈善信托基金信托人龚杨恩慈表示，今天上线的故宫博物院青少网 站英文版与繁体版，是公益慈善研究院与故宫博物院五年合作计划的重要成果之一，她期望透过网站的 互动功能，让全球年轻一代寓学于乐，体验及认识中华文化的博大精深。 故宫博物院青少网站于2015年正式上线，网站注重知识信息的整合和新形式的表达，以手绘插画、动态 交互路线、游戏、微动漫、音视频、手账等丰富形式为青少年提供寓教于乐的内容平台和教学资源服 务，为青少年观众提供有益、有趣的中国传统文化知识。此次上线的英文版、繁体版 ...

Core Viewpoint - The construction of the "Museum City" in Chaoyang District is a significant cultural initiative that integrates museums with urban development, enhancing cultural consumption and international collaboration, while promoting high-quality development in the cultural sector [1][3][15]. Group 1: Museum Infrastructure and Development - Chaoyang District boasts 90 museums, leading the city in quantity, with 44 registered museums and 9 national-level museums, both ranking first in Beijing [3][4]. - The district has implemented supportive policies for non-state-owned museums, investing 30 million yuan, resulting in a doubling of non-state-owned museums since 2020, now accounting for 51% of the total [3][4]. - The district has established a three-tier museum system, including registered museums, quasi-museums, and cultural spaces, promoting a diverse and inclusive museum ecosystem [3][4]. Group 2: Cultural Engagement and Visitor Experience - The museum coverage in Chaoyang is 2.6 museums per 100,000 people, with over 80% of them offering free admission, expecting to receive over 24 million visitors in 2024 [4][5]. - The district has innovated the "Museum+" model, with over 90% of museums offering night openings and commercial exhibitions, and more than 70% developing cultural products [5][15]. - A new visitor guide, "Museum-trip Chaoyang Season," has been launched, featuring four thematic routes to enhance the visitor experience and attract a younger audience [7][8]. Group 3: Cultural and Economic Integration - The "Museum City Construction Alliance" has been established, comprising 56 entities, including museums, cultural enterprises, and educational institutions, to foster collaboration and resource sharing [12][15]. - The district is launching the "Beijing Museum Season" with various activities in commercial areas, integrating cultural experiences with shopping and entertainment to boost cultural consumption [15][16]. - Chaoyang District is offering nearly 80 promotional activities and 200,000 cultural tourism vouchers to attract visitors, enhancing the synergy between culture and tourism [16].

借助3D打印、在线扫描等数字技术，不可移动的文物可化出"实物分身"，跨越千里与世界各地的观众 相会了。 7月3日，龙门石窟与灵山胜境艺术对话展暨2025灵山博物馆季（下称"对话展"）在无锡灵山博物馆正式 启幕。展览以数字技术促成中原卢舍那大佛与东方灵山大佛的历史性会面，让观众无需远足便可一览龙 门石窟的艺术瑰宝。 近年来，博物馆经济持续升温。三星堆千年文物化身顶流IP，通过文创开发与IP授权撬动亿级市场；上 海博物馆古埃及展以文物展出结合《消失的法老》VR沉浸式体验，带动接待人数创世界纪录；安岳石 窟"毗卢幻境"3D模型作为数据资产被游戏公司收购，拟开发为游戏数字资产…… 国家文物局数据显示，2024年全国博物馆举办陈列展览4.3万个、教育活动51.1万场；接待观众14.9亿人 次，同比增长15.5%；文创产品销售收入34.28亿元，同比增长63.7%。 据介绍，本次对话展精选龙门石窟北魏、盛唐两次造像活动高峰时期的代表性作品70余件（套），通过 3D打印，按原比例或等比缩小制作成作品来到灵山胜境。同时，对话展也精选了以"龙门二十品""伊阙 佛龛之碑"为杰作代表的龙门石窟北魏至清代碑刻题记，通过线扫描等技术高 ...

逛博物馆在当下已经成为一种生活方式，暑期家庭游、亲子游、研学游更令"博物馆热"持续升温。在国内，已出现了热门博物馆一票难求的状 况。相较于国内，海外的热门博物馆是否也存在入馆困难的问题？针对人流量的增大，它们又是如何找到解决方案的？ 智通财经发现，大英博物馆、卢浮宫以及美国大都会博物馆等世界顶级博物馆实行的都是提前预约与现场排队入馆相结合的方式。 海外热门博物馆是否预约难？ 智通财经记者发现，相比于国内的国家博物馆、故宫博物院、陕西历史博物馆等热门场馆的"一票难求"，海外博物馆似乎并不存在这一问题。 以免费入场的大英博物馆为例，该馆实行官网免费提前预约和现场排队两种入馆方式。智通财经记者从大英博物馆官网看到，平日预约时段自上 午10点至下午3点30，细分为每10分钟一个选项。从7月的预约情况来看，基本每天都能预约上。而据社交媒体的一些分享贴士称，如果去博物馆 位于大罗素街的正门排队，一般需几分钟至十几分钟就可以入馆。更有网友分享道，"如果在正门排队，会有保安大喊'别在这排队了，直走右转 再右转去后门，那边完全不排队！'"据悉，大英博物馆每年的人流量为600多万人次。 大英博物馆官网 大英博物馆官网开放免费预约 ...

Group 1 - The Guangdong Heyuan Dinosaur Museum houses over 20,000 dinosaur egg fossils, the largest collection in the world, providing insights into the mysteries of the Cretaceous period [1][3] - The museum features a variety of dinosaur eggs, including crystal-like eggs and thin-shelled eggs, each containing unique historical information [3] - The museum serves as a significant base for scientific research and public education about dinosaurs and Earth's evolutionary history [9] Group 2 - The Xiamen Science and Technology Museum has become a popular destination this summer, averaging over 10,000 visitors daily, with nearly 400 interactive exhibits [11] - The museum showcases the first public display of a 10-meter-long adult beaked whale specimen, which was salvaged and preserved after stranding in 2021 [13] - The exhibition includes interactive experiences that educate visitors about whale evolution and biology, enhancing engagement through immersive storytelling [19] Group 3 - The Shandong Museum is currently hosting the "Silver Sparrow Mountain Han Bamboo Slip Culture Exhibition," featuring nearly 5,000 bamboo slips unearthed from a Han tomb [21][23] - The exhibition presents significant historical artifacts, including the "Art of War" by Sun Tzu and Sun Bin, resolving long-standing historical debates [23] - The exhibition will last for three months and includes academic lectures and bamboo slip-making experiences for visitors [23] Group 4 - The National Museum's "Cosmic Archaeology: Time Exploration" exhibition opened on July 3, showcasing the visualization of data related to cosmic exploration [24][26] - The exhibition features various interactive displays, including a simulator for the Square Kilometer Array radio telescope and ancient astronomical maps [28] - This exhibition aims to merge science and art, making the invisible aspects of the universe visible to the public [26][28]

Group 1 - The "Canal on Tongzhou - Summer Special" event will feature the upcoming exhibition of hidden gold and silver artifacts from Yixian at the Beijing Grand Canal Museum, along with free access to top-tier HiFi and professional recording studios [1][2] - The museum will host a series of public lectures and educational activities aimed at enhancing cultural awareness among youth, focusing on the inheritance and revitalization of traditional Chinese culture [2][3] - The Beijing Children's Art Theatre will perform a public children's play titled "Oracle School" as part of the "See the Yin Shang" exhibition, aiming to engage children with historical knowledge through an imaginative storyline [3] Group 2 - The Beijing City Library will offer over 200 summer activities under the theme "Sailing through the Sea of Books," featuring various categories such as storytelling, arts, and exhibitions [4][5] - The library will extend its service hours and provide a comfortable reading environment, enhancing the overall visitor experience during the summer [5] Group 3 - The Beijing Arts Center has planned 47 performances, including international masterpieces and traditional Chinese cultural shows, catering to diverse audiences [6][7] - Notable performances include adaptations of classic works such as "Twenty Thousand Leagues Under the Sea" and "Swan Lake," along with various domestic productions [7] Group 4 - The "Surprise Ticket" consumption activity will offer discounts on food and products at the market, promoting local cultural and creative products [8] - The market will feature five thematic sections, including traditional culture and handmade crafts, and will be held over nine weekends [8] Group 5 - Tongzhou District has organized nearly 50 unique summer activities centered around the theme "Canal on Tongzhou," including cultural, sports, and leisure events [9][10] - The district will implement a comprehensive public transport network to facilitate access to these events, ensuring a smooth experience for visitors [9]

本报讯（记者赵婷婷）昨日，朝阳区博物馆之城建设大会暨北京博物馆季文创月启动仪式在昆泰嘉瑞文 化中心举行。活动现场推出四条"探馆线路"，囊括中国科技馆、中国电影博物馆、中央美院美术馆等多 家博物馆，为暑期来京游客提供多样选择。 届时，蓝色港湾将变身"北京消夏文创妙会"；合生汇以"集章经济"为切入点，联动50家博物馆打造限定 印章IP，引入顶流集章品牌形成文创消费新场景；侨福芳草地主打"文旅融合"，通过国际化博物馆展陈 与在线旅游平台联动，构建"文化展示-旅游推介"的闭环体验；DT51会场创新"体育文博"概念，将AR科 技、体育博物馆与迪卡侬体验区有机结合，拓展文博体验新维度。 此外，朝阳区还以"博物馆进商圈"的跨界联动方式，为市民提供集文化体验、互动娱乐、消费购物于一 体的周末休闲新选择，促进文化消费升级。另外，朝阳区还整合博物馆、酒店、餐饮、演艺空间四类文 旅资源，在这个暑期为全国游客提供约80项优惠。7月5日开始，20万张朝阳文旅消费券可在北京新云南 皇冠假日酒店、蓝色港湾等场所免费领取。 北京青年报记者从现场获悉，目前朝阳区拥有90家博物馆，博物馆覆盖率已达每十万人2.6座，80%以 上免费开放，2024 ...

香港《南华早报》6月29日文章，原题：纪念品走红，中国各地博物馆纷纷从收藏品热潮中获利 过去几 年来，中国消费者对小巧收藏品日益痴迷。如今，中国的众多博物馆正尝试跟上这一趋势。各地文化场 所正推出新的文创产品系列，以期通过利用"情绪消费"热潮来弥补预算缺口。其中一些已斩获颇丰。据 报道，位于北京的中国国家博物馆已售出一百多万件国博凤冠冰箱贴（如图）；曾在北京故宫博物院文 创产品部门实习的雷恩·赵（音）说，消费者很喜欢该院文创产品，"约三四成参观者至少会买上一两 件"。 随着国内旅游业强劲复苏，中国各地文化场所吸引大量游客。不过，一些公共文化场所在亏损运营，因 为它们在提供免费或低价入场券的同时面临高昂管理费用。有经济学家表示，博物馆越受欢迎，运营成 本就越高。这种局面促使中国各地博物馆专注于通过开办礼品店来获得更多收入。2024年全国博物馆接 待观众14.91亿人次，文创产品销售收入34.28亿元。分析人士认为，文创产品零售可能是一些博物馆的 可行增收方式，但由于缺乏知名展品和设计能力，较小场馆难以取得成功。 香港大学博物馆研究教授约斯特·肖肯布鲁克说，博物馆文创产品的流行源于消费者渴望与其国家历史 建立联系 ...