市场是最稀缺的资源，市场资源是我国的巨大优势。"十五五"规划建议明确提出"超大规模市场优 势持续显现"等经济社会发展主要目标，并围绕"建设强大国内市场，加快构建新发展格局"作出战略部 署。系列报道《超大规模市场看优势》将从消费、产业、创新、物流、开放五个方面，看我国超大规模 市场优势何在，如何进一步用好大市场、激活大市场。 我国消费大市场的"世界之最" 充分释放消费大国的市场潜力，是我国推动经济高质量发展、增强内生增长动力的关键举措。我国 超大规模市场体量，14亿消费者共同支撑起全球独有的巨大市场，来梳理一下我国消费大市场的"世界 之最"。 截至2024年，我国汽车产销总量已连续16年位居世界第一，空调、洗衣机、冰箱等家电销量同样位 列全球榜首，同时，我国还是蔬菜、水果、猪肉、水产品、鸡蛋等农副产品的最大消费国。 在数字消费领域，我国拥有全球最大的网上零售市场，网上零售额连续12年全球第一，并且仍在快 速增长，今年前10月达12.79万亿元人民币，同比增长9.6%。 同时，我国在数字消费和创新支付方面引领全球，移动支付交易规模全球第一，2024年达到563.7 万亿元。 层次多元 模式迭代 消费大市场活力充沛 ...

Group 1 - The core viewpoint highlights the continuous improvement of China's public cultural service system during the 14th Five-Year Plan period, enhancing access to quality cultural resources for the public [3] - By the end of 2024, there will be a total of 3,248 public libraries, nearly 44,000 community cultural institutions, and over 40,000 new public cultural spaces across the country, allowing citizens to access free lectures, art learning, and exhibitions via their mobile phones [2] Group 2 - The tourism product supply is becoming more diverse, with a focus on upgrading the product types and service quality of tourist attractions [5] - During the 14th Five-Year Plan period, 58 new 5A-level tourist attractions have been launched, bringing the total number of A-level attractions to 16,500, with a county coverage rate of 97% [5]

Core Insights - The domestic travel market in China during the 2025 National Day and Mid-Autumn Festival holiday saw 888 million trips, an increase of 123 million trips compared to the 2024 holiday [1] - Total spending on domestic travel reached 809 billion yuan, up by 108.19 billion yuan from the previous year [1] Group 1: Travel Trends - The combination of National Day and Mid-Autumn Festival led to increased market enthusiasm, with popular destinations including red tourism sites like Jinggangshan and Yan'an [1] - Cultural themes such as harvest and Mid-Autumn were particularly favored, with events like the "Autumn Culture Season" in Wuyuan and "Moonwalk" at the Shanghai Planetarium attracting significant attention [1] Group 2: Cultural and Tourism Integration - Innovative cultural experiences were highlighted, with events like the "Hundred Dramas Lantern Festival" in Nanjing and the ninth China Opera Culture Week in Beijing drawing large audiences [2] - The integration of technology in tourism was evident with new experiences such as robot-themed areas and digital guide systems enhancing visitor engagement [2] Group 3: Consumer Engagement - Over 29,000 cultural and tourism activities were held nationwide, with more than 480 million yuan in consumer subsidies distributed to stimulate spending [2] - Initiatives like the "Tourist Scenic Area Joint Ticket" in the Beijing-Tianjin-Hebei region promoted resource sharing among local tourism [2]

Group 1 - During the National Day and Mid-Autumn Festival, nearly 80 exhibitions and cultural activities will be launched in Beijing's museums [1][2] - The exhibition "The Prosperous Scene of the Empire in the Depths of the Imperial Tombs" opened on September 22, showcasing over 180 artifacts from the Han Dynasty [1][4] - The "Peach Blossom Stone" exhibition at the Capital Museum highlights the contributions of the Western Xia culture to the development of a multi-ethnic Chinese nation [1][3] Group 2 - Various cultural activities will be held to share national sentiments, including weekend study activities at the Xiangshan Revolutionary Memorial Museum and astronomy-themed events at the Beijing Planetarium [2][6] - The Beijing Olympic Museum will host micro-lectures on the history of the Olympic movement in China, emphasizing national pride [2][5] - Special Mid-Autumn activities will be organized by major museums, such as a glaze experience event at the Beijing Ancient Architecture Museum [2][4] Group 3 - The "Cultural Market" event at the Beijing Ancient Architecture Museum will feature over a thousand cultural and creative products from more than 20 museums [4][5] - The "Moonlight at the Great Wall" Mid-Autumn Gala will be held at the Juyongguan Great Wall, broadcasted nationwide [4][6] - The China Agricultural Museum will present an art exhibition themed around "Seeds" to celebrate the upcoming harvest festival [6]

Group 1 - The service consumption market in Beijing has shown active performance in 2023, with a year-on-year growth of 4.4% in service consumption from January to August [1] - Cultural and entertainment services, including movies, exhibitions, and performances, have significantly contributed to this growth, with both box office revenue and audience numbers experiencing double-digit increases [1] - The integration of culture, commerce, tourism, and sports is deepening, with events like the Beijing International Film Festival attracting over 5 million visitors and generating sales exceeding 480 million yuan [1] Group 2 - The shift towards service-oriented consumption is becoming more pronounced, driven by consumer demand for immersive, personalized experiences [2] - Recent policies from the State Council and the Ministry of Commerce aim to enhance service consumption quality and promote the integration of various sectors to stimulate new consumption vitality [2] - There is a growing international consumption atmosphere, with inbound tourism showing significant growth, as evidenced by 448,000 inbound tourists and international tourism revenue of 4.15 billion yuan from January to July [1]

Group 1 - The integration of culture, commerce, tourism, and sports in Beijing has been significantly advanced this year, with events like the Beijing International Film Festival and large concerts driving consumer activity [1] - During the Beijing International Film Festival, over 5 million visitors were attracted to more than 10 key business districts in Chaoyang District, generating sales exceeding 480 million yuan, with a week-on-week growth of over 10% [1] - As of mid-August, the Bird's Nest has hosted 44 large concerts, attracting nearly 2.4 million attendees, which has boosted consumption around the venue [1] Group 2 - The international consumption atmosphere in Beijing is becoming increasingly vibrant, with optimized transit visa policies and more convenient inbound tourism services, leading to over 448,000 inbound tourists and international tourism revenue of 4.15 billion yuan, both showing growth of over 30% in the first seven months of the year [1] - In the first eight months of this year, the total service consumption in Beijing increased by 4.4% year-on-year, with significant contributions from cultural entertainment, information, and transportation sectors [2] - The supply of cultural entertainment services, such as movies, exhibitions, and performances, has become more high-quality and diverse, with both box office revenue and audience numbers for movies and performances achieving double-digit growth [2]

Core Points - Beijing is launching a series of consumption promotion activities during the summer, focusing on four key areas: boutique shopping, exquisite food, exciting tourism, and fine performances, to meet diverse consumer needs and support the city's development as an international consumption center [1] - The "Shopping in China" initiative, launched in April, aims to stimulate consumer spending through various themed activities and events, enhancing the overall consumption atmosphere [1] Group 1: Boutique Shopping - Over 100 summer consumption activities will take place throughout July across 16 districts and key commercial areas in Beijing, including cultural experiences and promotional events [2] - Specific events include the Dreamy Cloisonné Night Cultural Experience Season and various themed markets and festivals aimed at enhancing cultural consumption [2][4] Group 2: Exquisite Food - The Dongcheng District has initiated a summer food festival featuring online promotions and interactive activities to boost local dining businesses [5] - The "Cultural West City Food Festival" will showcase Chinese and international cuisines, while the Beijing International Yanjing Beer Culture Festival will feature a wide array of global foods and craft beers [5][7] Group 3: Exciting Tourism - The "Jingcai Summer" tourism series will include over 150 summer-themed activities and 6,200 premium performances, along with 3,800 cultural experience events aimed at enhancing visitor engagement [8] - Various districts are offering special packages for graduates, including free admission to certain attractions and themed activities [9] Group 4: Fine Performances - A range of cultural performances, exhibitions, and sports events will be held starting in July, including the 2025 Old Brand Carnival and the 14th China Children's Theatre Festival [10] - The integration of cultural, commercial, and sports activities is expected to further stimulate consumer spending [10][11]