Core Viewpoint - The "Several Measures for Promoting Consumption through the Integration of Culture, Sports, and Tourism in Liaoning Province" aims to support high-quality economic development through 11 initiatives focused on consumer benefits and business support [1] Group 1: Key Features of the Measures - The three main characteristics of the measures are consumer benefit, local characteristics of Liaoning, and policy coordination [2] - The measures encourage businesses to enhance cultural, sports, and tourism consumption scenarios and products, aiming to convert the large flow of integrated development into tangible economic growth [2] Group 2: Specific Initiatives - The province will implement the "Hundred Cities and Hundred Districts" cultural and tourism consumption action plan and promote the "Liaoning Products Go Out" initiative [2] - Consumption vouchers titled "Enjoy Beautiful Liaoning" will be issued, with provincial support for local governments providing subsidies up to 50% [2] - A rewards system for travel agencies bringing tourists from outside the province will be established, along with incentives for cruise companies operating in Liaoning [2] Group 3: Tourism Product Development - Tourism enterprises are encouraged to launch "Liaoning All-in-One" products and themed travel routes, promoting events like concerts and exhibitions as travel attractions [3] - The development of high-quality ice and snow tourism sites is prioritized, with financial rewards for newly recognized national and provincial ski resorts [3] - The measures emphasize coordination with other consumption-boosting policies and mechanisms for market order maintenance and policy effectiveness [3]

Group 1: Core Objectives and Policies - Liaoning Province aims to create a high-quality cultural, sports, and tourism integration development demonstration area, with a focus on enhancing the synergy between culture, sports, and tourism industries [1][2] - A comprehensive policy framework has been established, including the "Liaoning Province Cultural Tourism Industry High-Quality Development Action Plan (2023-2025)" which targets doubling investment and tourism revenue by 2025 [2][3] - By early 2025, over 80 related policies have been issued, with 10 cities developing specific implementation plans to promote collaborative efforts [2][3] Group 2: Brand Development and Cultural Promotion - The new tourism slogan "Mountains and Seas Have Feelings, Heaven is Peaceful and Earth is Tranquil" has been adopted, creating diverse tourism routes across various cities [4][5] - Seasonal festivals and events are organized to enhance cultural engagement, with activities planned throughout the year to promote tourism [5][6][7] - The integration of cultural IPs and local heritage into tourism offerings has been emphasized, with various themed experiences developed to attract visitors [4][5] Group 3: Innovation and Technology Integration - The province is promoting a "Cultural Tourism + Technology" model, with digital upgrades for 30 key museums and the introduction of immersive experiences using AR technology [8][9] - Sports events, such as CBA games, are leveraged as promotional platforms for cultural tourism, enhancing local economic activity [8][9] - The "Follow the Exhibition to Travel" initiative has seen a significant increase in bookings for museum study tours, indicating a growing trend in cultural tourism [9] Group 4: Regional Cooperation and Development - Liaoning has established strategic partnerships with regions like Beijing-Tianjin-Hebei to enhance tourism collaboration, including the introduction of high-speed rail connections [10] - The "G331 Border Tourism Alliance" and "G228 Coastal Highway Tourism Alliance" are initiatives aimed at creating tourism corridors that connect different regions [10] - International cultural exchanges are being promoted, with Liaoning actively participating in the "Belt and Road" initiative to enhance its global tourism presence [10] Group 5: Community Benefits and Public Engagement - The integration of cultural and tourism resources is expected to boost local employment and entrepreneurship, with initiatives like the "Liaoning Handicraft" brand gaining traction [11] - Public cultural facilities are being optimized to enhance visitor experiences, with a 100% free access rate to public cultural venues [11] - The province's tourism branding is being strengthened through the promotion of its rich cultural heritage and natural beauty, aiming to attract both domestic and international tourists [11][12] Group 6: Achievements and Future Prospects - In 2024, Chaoyang City reported a 111.57% increase in domestic tourist arrivals and a 51.74% rise in tourism revenue, showcasing the effectiveness of integration efforts [17][18] - Major cultural and tourism projects are being completed, with significant increases in visitor numbers to key attractions [18][19] - The upcoming 2025 Liaoning Province High-Quality Cultural Tourism Integration Development Conference in Chaoyang is expected to further enhance the city's role as a cultural tourism hub [20]