今年的国庆中秋假期，博物馆依然是出游热门目的地，全省很多博物馆都人气爆棚。 王文博介绍，根据往年的数据分析，河南博物院的人流量对于周边1—3公里的商业都有明显直接带动作 用，周边也开设了很多主题奶茶店、咖啡馆、面包坊、餐馆、书店等，让游客走出博物院也有更多去 处。 2.3万、2.4万、2.6万……作为文博界顶流的河南博物院，通过延长开放时间、动态优化预约机制、错峰 观展实现观众入馆分流，优化观众参观体验等措施，吸引全国各地游客纷至沓来，假期期间，每天参观 人数不断创新高。10月1日至7日，河南博物院接待游客达137659人次，同比增长46.8%，其中入馆消费 的游客达46377人。 唐三彩主题的眷茶店、烤古师面包房、骨笛回声小酒馆……周边新开的特色小店，吸引了很多年轻人前 来打卡。在王文博看来，"年轻人易于突破地域限制，喜欢探索城市文化、美食等，他们也为博物院周 边商业及旅游注入强大动能"。 10月6日下午3时，记者在河南博物院内看到，各展厅内人流如织，贾湖骨笛、莲鹤方壶、妇好鸮尊等国 宝文物展柜前，里三层外三层围满了观众，院内的咖啡厅、甜品店等区域内也是人声鼎沸。 河南博物院副院长翟红志说，随着"博物馆+" ...

文博夜游点亮辽宁假日新体验 中新社沈阳10月7日电 题：文博夜游点亮辽宁假日新体验 中新社记者 韩宏 国庆中秋假期期间，沈阳故宫热闹非凡。6日晚，这座有着400年历史的古建筑为中秋节开启夜场。红墙 外排着长队，不少人身着古装，在月光与灯光交织下拍照留影，与历史展开一场跨越时空的对话。 10月6日晚，沈阳故宫开启夜场迎中秋佳节，夜色中等待入场的不少游客身着古装，在月光与灯光 交织下拍照留影。中新社记者 于海洋 摄 "延时开放""加场迎客"......辽宁文博场馆在假日期间推出夜间活动，既延长了服务时间，也丰富了民众 文化生活。截至10月6日15时，2025年国庆中秋假期前六日该省接待游客同比增长17.6%，旅游综合收 入同比增长18.08%。其中，10月6日中秋节当日，辽宁省接待游客同比增长20.55%；旅游综合收入同比 增长21.28%。 文博夜游正成为假日旅游市场的亮点。在沈阳故宫，夜游不仅停留在建筑照明与常规展览。大政殿前月 台的两场民乐演出、銮驾库展厅的"和合大同——沈阳故宫古建筑技术文化展"专场讲解、东路区域的文 创产品及旅拍体验，共同构建出沉浸式文化场景。 "身着传统服饰夜游沈阳故宫，在月光下拍照感 ...

Core Insights - The rapid growth of rural museums, referred to as "village museums," has become a popular choice in the cultural tourism sector, showcasing local heritage and traditions [1] Group 1: Development of Rural Museums - Zhejiang Province has completed the construction of 1,000 rural museums, achieving full coverage at the city and county levels, which has stimulated industrial development and preserved local nostalgia [1] - The Cicheng Rice Cake Museum in Ningbo highlights a 2,000-year history of rice cake production, allowing visitors to observe the entire production process [1][3] Group 2: Cultural Significance and Economic Impact - The Cicheng rice cake was historically a strategic food source, linked to the local examination culture, where candidates would carry rice cakes to the capital for exams [3] - Various types of rice cakes, such as pumpkin and purple sweet potato rice cakes, are now exported to Europe, North America, and Southeast Asia [4] Group 3: Local Artifacts and Tourism - The Jiangnan Waterway Boat Museum in Jiaxing features ancient boat models, showcasing the rich maritime culture of the region [6] - Jiaxing is enhancing the protection and exploration of historical relics along the canal, creating themed tourism routes to revive the prosperity of ancient towns [8] Group 4: Employment and Consumer Engagement - In Shandong, rural museums are driving employment and cultural tourism consumption, with the Jinan Gourd Museum displaying various gourd crafts that attract visitors [8][12] - The Oyster Museum in Weihai highlights the region's unique oyster culture and engages visitors in hands-on experiences related to oyster harvesting [12][14] Group 5: Preservation of Cultural Heritage - In Jilin, 150 rural museums have brought culture closer to farmers, serving as tangible records of history [14] - The Manchu Folk Museum in Jilin City showcases fishing and hunting techniques dating back to the Neolithic era, preserving the cultural heritage of the region [16] - The Guandong Agricultural Museum in Jilin County features over 25,000 items, documenting the agricultural history of the region and its farming wisdom [19]

Core Insights - The "museum night" phenomenon reflects the deep integration of cultural value and the tourism industry, showcasing a shift from static cultural knowledge to immersive consumer products driven by technology [2] Group 1: Trends in Museum Visits - There has been a significant increase in museum visits during the summer, with "night museum" searches rising by 107% and scenic night tour searches increasing by 71.6% since August [1] - Various museums are launching innovative activities to enhance visitor engagement, such as the Shanghai Museum's "24-hour open" event, which included performances and a market, leading to nearly 500 cultural products selling out [1] Group 2: Audience Diversification - The audience for museums is becoming more diverse, with an increasing number of young people and seniors participating in cultural experiences, moving beyond traditional student and family groups [2] - Orders for museums in third-tier cities accounted for 30% of total orders last year, reflecting a 7% year-on-year growth, indicating a rising interest in niche museums [2] Group 3: Technological Integration - The integration of digital artifacts, robotic guides, and immersive experiences is transforming museums from static displays to dynamic participatory environments, enhancing cultural confidence and promoting tourism consumption upgrades [2]

Core Insights - The article highlights the rising trend of night museum visits during the summer, driven by cultural tourism and enhanced visitor experiences through technology and interactive exhibits [1][2][3]. Group 1: Night Museum Trends - The Shanghai Museum's "Ancient Egyptian Civilization Exhibition" attracted 2.777966 million visitors and generated over 760 million yuan in revenue, setting records for museum exhibitions globally [1][7]. - Other museums, such as those in Henan, Xi'an, and Chengdu, have also adopted night tours, reflecting a growing cultural consumption trend among tourists [2][3]. - Data from Meituan indicates a 100% month-on-month increase in searches and comments related to "night tours," with "museum night tours" and "scenic night tours" seeing spikes of 200% and 230% respectively [3]. Group 2: Technological Integration - Museums are utilizing advanced technologies like XR to create immersive experiences, such as the "Tang Palace Night Banquet XR Immersive Exhibition" in Henan, which allows visitors to experience the Tang Dynasty [3][4]. - The Xi'an Museum's "Chang'an Night: Museum Wonderful Tour" features 3D projections that bring historical stories to life, attracting over 50,000 participants since its launch [4]. Group 3: Demographics and Visitor Engagement - Families and young people are the primary drivers of the cultural tourism boom, with parents increasingly choosing museums over theme parks for educational experiences [6]. - Data from Ctrip shows that popular museums include the Terracotta Army Museum and the Sanxingdui Museum, with family-oriented cultural experiences seeing a 55% increase in sales [6]. Group 4: Economic Impact - The cultural tourism surge has led to significant economic benefits, with the Shanghai Museum's exhibition contributing to over 35 billion yuan in overall city consumption [8]. - Local businesses, including accommodations and restaurants, have reported increased activity, with occupancy rates exceeding 90% in areas surrounding the Shanghai Museum [8].

Core Insights - The "Ancient Egyptian Civilization Exhibition" at the Shanghai Museum achieved record-breaking attendance and revenue, attracting 2.777966 million visitors and generating over 760 million yuan in total revenue, setting world records for museum exhibitions [1][7] - The trend of night museum visits has gained popularity, with various museums across China, including those in Henan, Xi'an, and Chengdu, offering night tours as a new cultural consumption trend [2][5] - Technological advancements and interactive experiences have transformed night tourism, with significant increases in search and engagement metrics for night tours, particularly in cities like Guangzhou, Shanghai, Hangzhou, and Nanjing [3][6] Exhibition Performance - The Shanghai Museum's exhibition not only set attendance records but also contributed to over 35 billion yuan in overall city consumption, indicating a strong economic impact [1][8] - The exhibition's success has led to a surge in cross-province visitors, with over 70% of attendees traveling specifically for the event [7] Night Tour Trends - Night tours have become a preferred choice for summer outings, with a notable increase in interest and participation, particularly among families and young people [3][6] - Interactive and immersive experiences, such as the XR technology used in the Henan Museum's "Tang Palace Night Banquet," have enhanced visitor engagement and satisfaction [4][6] Demographic Insights - Families with children and young adults are driving the cultural tourism trend, with significant online engagement and discussions around family-friendly museum experiences [6] - The participation of the post-2000 generation in museum visits is on the rise, indicating a shift in social activities towards cultural experiences [6] Economic Impact - The "cultural economy" has seen tangible benefits, with high occupancy rates in nearby accommodations and increased sales in museum-related merchandise, contributing to local economic growth [8]

Core Viewpoint - The article highlights the growing international influence of the Sanxingdui Museum and the city of Deyang, emphasizing efforts to enhance tourism and cultural exchange through various initiatives and exhibitions [1][2][3]. Group 1: Sanxingdui Museum's Impact - The Sanxingdui Museum has received a total of 11.2 million visitors in the past two years, ranking sixth among museums in China [2]. - The museum's ticket revenue is projected to exceed 300 million yuan in 2024, with a significant portion of visitors being international tourists [2]. - Sanxingdui has participated in 14 overseas exhibitions in countries such as Peru, Greece, and the United States, showcasing its artifacts to a global audience [2][3]. Group 2: International Collaboration and Cultural Exchange - The museum hosted the "Journey of Ancient Greece" exhibition, marking its first international special exhibition in collaboration with the Greek Ministry of Culture [2][3]. - A seminar on Sino-Greek cultural exchange was held during the exhibition, promoting academic cooperation and public engagement through educational activities [3]. Group 3: Deyang's Tourism Development Strategy - Deyang aims to build an international tourism city by enhancing facilities, immersive experiences, and global marketing strategies [4]. - Plans include establishing "International Tourism Service Stations" at key locations and improving transportation networks to facilitate tourist access [4]. - The city intends to create a "cultural + scene" tourism model, linking major cultural landmarks and developing world-class themed routes [5]. Group 4: Marketing and Promotion Efforts - Deyang is focusing on precise global marketing strategies, targeting visa-free countries and collaborating with mainstream travel platforms to offer multilingual customized itineraries [5]. - The city plans to produce multilingual documentaries and invite international travel influencers to experience Deyang, aiming to share its stories and charm with a broader audience [5].

Core Insights - The "Cultural Tourism" trend is gaining momentum, with museums becoming popular destinations for tourists and citizens during the summer season, leading to increased visitor numbers and ticket sales [1][2] Group 1: Museum Growth and Visitor Trends - As of the end of 2024, there are 7,046 registered museums in China, an increase of 213 from the previous year [1] - National museums received over 1.4 billion visitors in 2024, an increase of over 100 million compared to the previous year [1] - The rise in "Cultural Tourism" is attributed to the popularity of traditional culture, increased family outings during summer, and the influence of social media [1] Group 2: Economic Impact and New Consumption Trends - The growth in "Cultural Tourism" has not only boosted museum ticket revenues but also created new consumption hotspots, driving growth in cultural and tourism spending [2] - Cultural and creative products, such as stationery, clothing, and crafts featuring cultural motifs, have become popular, expanding the surrounding derivative market [2] - The emergence of themed restaurants, cafes, and hotels near museums enhances the cultural experience and attracts more visitors [2] - Digital cultural services and online exhibitions have introduced paid virtual experiences and subscription models, becoming new revenue sources for museums [2] Group 3: Future Strategies for Sustained Growth - Museums are adopting measures such as new exhibitions and extended opening hours to meet public demand during peak seasons [3] - To maintain visitor interest, museums should regularly update exhibits, explore new themes, and diversify activities [3] - Improving visitor services, such as optimizing tour routes and enhancing ticketing systems, is essential for sustaining the popularity of "Cultural Tourism" [3] - Long-term strategies should focus on cultivating cultural consumption habits and enhancing service quality, supported by policies like subsidies for cultural product development and infrastructure upgrades [3]

Core Viewpoint - The 2025 Shanghai Night Life Festival will enhance the cultural experience of citizens by extending the opening hours of museums, art galleries, and libraries, thereby promoting night-time cultural activities [1]. Group 1: Shanghai Night Life Festival - The festival will run from June to September 2025, featuring unique summer night consumption scenarios [1]. - Museums and cultural spaces in Shanghai will extend their hours and open night sessions to enrich the night-time cultural life of citizens [1]. Group 2: Museum Night Events - The Shanghai Museum's "Pyramid Peak: Ancient Egyptian Civilization Exhibition" has been very popular, leading to the addition of night sessions starting from July, with a "24-hour open" mode in the last week of the exhibition [4]. - Public cultural spaces like Xujiahui Academy and Heping Academy are also extending their hours into the night, with Heping Academy being the first 24-hour library in Shanghai [6]. Group 3: Broader Cultural Night Activities - Shanghai is actively developing night tours for museums and libraries, providing more options for cultural night life and meeting diverse cultural needs [8]. - In Luoyang, the Ancient Tomb Museum offers night tours, allowing visitors to explore ancient tombs in a unique night setting [8][10]. Group 4: Innovative Cultural Consumption - Various regions are creating new consumption scenarios, such as "Museum + Drama" and "Park + Mall," injecting new vitality into cultural tourism consumption [15]. - In Hangzhou, museums are integrating drama into their spaces, creating immersive experiences for visitors [17]. - "Park-style" malls are emerging in cities, combining natural scenery, commercial facilities, and diverse cultural spaces [19][21].

Core Insights - The Zhengzhou Dahe Village Ruins Museum's new building will open for trial operation on June 14, 2023, featuring digital empowerment and immersive experiences to attract more cultural enthusiasts [1] - During the May Day holiday, museums across the country received over 60.49 million visitors, a 17% year-on-year increase, setting a historical record [1] - The post-00s and post-90s generations are the main drivers of museum consumption, with 59% of visitors aged 18 to 35 at the Henan Museum during the Dragon Boat Festival [1] Industry Trends - The rise of cultural tourism has made museum visits a competitive activity, with popular cultural products in high demand and lesser-known museums experiencing a resurgence [1] - Young people are increasingly interested in traditional culture, seeking to understand the rich historical heritage of the Chinese nation, which enhances their cultural confidence [1] - The younger generation, growing up in a material-rich environment, places greater emphasis on spiritual enjoyment and is willing to spend on cultural products [1] Digital Engagement - Museums are actively engaging with young audiences by developing digital IPs, creating apps, utilizing digitalization technologies, and hosting various interactive activities [2] - Innovative cultural products and storytelling methods are being introduced to integrate museum experiences into the daily lives of young people [2] - To maintain interest among young visitors, museums need to continuously innovate by developing aesthetically appealing cultural products and incorporating more technological elements [2]