央视网消息：国庆中秋双节同庆，文博游成为广大市民游客的热门选择。 在河南安阳，一场名为"甲骨映月，共赏中秋"的主题活动在殷墟博物馆生动上演，为广大青少年开启了一段穿越三千年的文 化对话。 在妙趣横生的手工环节，一家人通力合作，将承载着美好祝愿的甲骨文"月""福"等字写在灯笼上，制作成独一无二的"甲骨文 中秋灯笼"；孩子们在一幅5米长的中秋主题卷轴上，认真摹写甲骨文"中""秋""月"字。活动让抽象的文字"动"了起来，在游戏中将 传统文化的种子撒播在孩子们的心中。 "甲骨映月，共赏中秋"活动紧紧围绕赏月、祭月的悠久习俗展开，引领孩子们追溯汉字的源头，一同探寻"月""秋""中"等甲骨 文形态及其演变历程，生动形象的图画激发了孩子们浓厚的兴趣。 ...

"双节"长假三星堆持续火爆 游客博物馆追文物"明星" 中新网广汉10月3日电 (记者 岳依桐)调整角度将脸置于黄金面具的投影中再拍照，拍出的照片就像自己 带上了金面具；在青铜人头像陈列柜一侧立正拍照，模仿"集体站岗"……2025年国庆、中秋假期，位于 四川广汉的三星堆博物馆人气持续火爆，游客们除了观展外，更将拍照打卡玩出花样。 近年来，文博游热度持续走高。每当长假将至，提前抢票已经成为文博爱好者的固定日程。中新网记者 了解到，三星堆博物馆于9月26日就全部放出假期门票，10月1日至6日的日间票在短时间内就宣告售 罄。截至3日20时，"双节"长假前三日，三星堆博物馆已经接待游客7.39万人次。 作为集中展示古蜀文明风采的博物馆之一，三星堆博物馆内游人如织，有因好奇前来一探究竟者，更有 多次前来的"真爱粉"。久负盛名的青铜神树、青铜大立人、青铜纵目面具、黄金面具等众多造型独特的 文物展柜前围满游客。 记者假期在三星堆博物馆采访游客时发现，不少人都有自己"偏爱"的文物"明星"。来自重庆的游客王佳 妮已经是第四次到三星堆博物馆参观。"我的书签、我儿子的书签全都用的青铜神树文创产品，我家冰 箱上也贴了好几个青铜神树冰箱 ...

央视网消息：国家文物局相关负责人在9月11日国务院新闻办公室发布会上介绍，"十四五"期间我国博物馆事业蓬勃发展，"博物 馆热"持续升温。 国家文物局副局长乔云飞称，一方面增强供给能力，通过大馆带小馆，巡展、借展、联合办展、"云展览"等方式，把更多优质文 化资源送到基层；另一方面提升服务质效，科学实施预约机制。特别是在寒暑假和节假日，通过调整单日预约量、取消闭馆日、延长 开放时间等方式主动应对，最大限度满足爆发式激增需求。 目前，全国备案博物馆数量达到7046家，其中免费开放6444家，占比91%以上，全国博物馆新增藏品889.2万件/套，每年举办展 览超4万个，年接待观众已近15亿人次。五年间，中央累计投入免费开放补助资金超150亿元，接待观众超41亿人次，随着近年来"博 物馆热"持续升温，也出现了一些热门大馆，特别是在节假日"一票难求"的情况。相关负责人表示，将采取有效举措进行应对。 ...

Core Insights - The "Cultural Tourism" trend is gaining momentum, with museums becoming popular destinations for tourists and citizens during the summer season, leading to increased visitor numbers and ticket sales [1][2] Group 1: Museum Growth and Visitor Trends - As of the end of 2024, there are 7,046 registered museums in China, an increase of 213 from the previous year [1] - National museums received over 1.4 billion visitors in 2024, an increase of over 100 million compared to the previous year [1] - The rise in "Cultural Tourism" is attributed to the popularity of traditional culture, increased family outings during summer, and the influence of social media [1] Group 2: Economic Impact and New Consumption Trends - The growth in "Cultural Tourism" has not only boosted museum ticket revenues but also created new consumption hotspots, driving growth in cultural and tourism spending [2] - Cultural and creative products, such as stationery, clothing, and crafts featuring cultural motifs, have become popular, expanding the surrounding derivative market [2] - The emergence of themed restaurants, cafes, and hotels near museums enhances the cultural experience and attracts more visitors [2] - Digital cultural services and online exhibitions have introduced paid virtual experiences and subscription models, becoming new revenue sources for museums [2] Group 3: Future Strategies for Sustained Growth - Museums are adopting measures such as new exhibitions and extended opening hours to meet public demand during peak seasons [3] - To maintain visitor interest, museums should regularly update exhibits, explore new themes, and diversify activities [3] - Improving visitor services, such as optimizing tour routes and enhancing ticketing systems, is essential for sustaining the popularity of "Cultural Tourism" [3] - Long-term strategies should focus on cultivating cultural consumption habits and enhancing service quality, supported by policies like subsidies for cultural product development and infrastructure upgrades [3]

Core Insights - The Zhengzhou Dahe Village Ruins Museum's new building will open for trial operation on June 14, 2023, featuring digital empowerment and immersive experiences to attract more cultural enthusiasts [1] - During the May Day holiday, museums across the country received over 60.49 million visitors, a 17% year-on-year increase, setting a historical record [1] - The post-00s and post-90s generations are the main drivers of museum consumption, with 59% of visitors aged 18 to 35 at the Henan Museum during the Dragon Boat Festival [1] Industry Trends - The rise of cultural tourism has made museum visits a competitive activity, with popular cultural products in high demand and lesser-known museums experiencing a resurgence [1] - Young people are increasingly interested in traditional culture, seeking to understand the rich historical heritage of the Chinese nation, which enhances their cultural confidence [1] - The younger generation, growing up in a material-rich environment, places greater emphasis on spiritual enjoyment and is willing to spend on cultural products [1] Digital Engagement - Museums are actively engaging with young audiences by developing digital IPs, creating apps, utilizing digitalization technologies, and hosting various interactive activities [2] - Innovative cultural products and storytelling methods are being introduced to integrate museum experiences into the daily lives of young people [2] - To maintain interest among young visitors, museums need to continuously innovate by developing aesthetically appealing cultural products and incorporating more technological elements [2]

Core Viewpoint - The article highlights the growing popularity of museums as tourist attractions, emphasizing their role as new city landmarks and the increasing interest in cultural tourism among various age groups [7][8][11]. Group 1: Visitor Trends - Museums are becoming essential destinations for tourists, with the National Museum of China being a must-visit location in Beijing, often crowded except on closure days [8]. - Data from Tuniu Travel Network indicates that visitor numbers to major museums like the Palace Museum and the Shaanxi History Museum have surged, with specific museums experiencing significant increases in popularity [8]. - Meituan Travel reports a nearly 500% year-on-year increase in museum-related searches, with some museums like the Grand Canal Museum and the Qingdao Beer Museum seeing over 900% growth [8]. Group 2: Themed Museums and Unique Experiences - Themed museums are gaining traction, with Tuniu Travel noting a significant rise in bookings for unique museums such as the Jingdezhen China Ceramic Museum and the Xi'an Stele Forest Museum [10]. - The trend towards smaller, niche museums is evident, with orders from third-tier cities increasing by 30% year-on-year, and specific museums like the Weifang Kite Museum seeing over sixfold growth in orders [10][11]. - Innovative experiences, such as VR projects and interactive exhibits, are being introduced to enhance visitor engagement and understanding of cultural artifacts [12][13]. Group 3: Digital Engagement and Marketing - Social media and digital platforms are playing a crucial role in attracting visitors, with unique artifacts and creative products becoming viral sensations [13][14]. - The rise of live streaming and online sales of cultural products has led to a 126% increase in searches for museum-related merchandise on Douyin [14]. - Collaborative marketing efforts between museums and e-commerce platforms are successfully promoting cultural products, appealing particularly to younger audiences [14].

Group 1 - The theme for International Museum Day this year is "The Future of Museums in a Rapidly Changing Society," highlighting the need for museums to adapt and become more accessible to the public [1] - There are nearly 7,000 registered museums in China, indicating a growing interest and investment in cultural institutions [1] Group 2 - The Baoji Bronze Museum in Shaanxi is renowned for its collection of over 480,000 artifacts, including the earliest written record of the word "China" found on a bronze vessel [3][5] - The Qinhuangdao Glass Museum is the first state-owned museum dedicated to the history and technology of glass in China, showcasing its evolution over a century [8][10] Group 3 - The Zhou Yao Insect Museum in Ningbo features rare specimens, including a first-ever ecological display of leafcutter ants, emphasizing the importance of biodiversity [12][14] - During the recent May Day holiday, museums across the country welcomed over 60 million visitors, setting a new record for attendance [16] Group 4 - The North Qi Mural Museum in Shanxi utilizes VR technology to provide an immersive experience of ancient burial practices, enhancing visitor engagement [18][20] - The Hunan Museum has introduced advanced AI techniques for the digital restoration of Han Dynasty silk artifacts, achieving millimeter-level precision in recreating ancient textile craftsmanship [23][26]

Core Insights - The rise of "museum tourism" has made cultural heritage sites popular among travelers, with Shaanxi province leveraging its rich cultural resources to enhance cultural tourism experiences [1][2] - In 2024, Shaanxi plans to add 36 new national-level museums, bringing the total number of registered museums to 362, showcasing a commitment to expanding cultural offerings [1] - The province's museums are innovating with diverse activities and unique cultural products, making cultural tourism a distinctive experience for visitors [1] Museum Attendance and Impact - In 2024, museums in Shaanxi are expected to receive over 72 million visitors, establishing cultural tourism as a key attraction for the province [2] Exhibition Highlights - Recent exhibitions, such as the "Exploring Chang'an" showcase, highlight archaeological achievements and promote understanding of Chinese civilization [3] - The "Glass Journey from the Mediterranean to Chang'an" exhibition features 155 artifacts, illustrating the cultural exchange between Mediterranean and Eastern civilizations [3] Educational Initiatives - Shaanxi's cultural institutions are creating immersive educational activities that encourage deeper engagement with history and culture [4][5] - Various museums are offering programs that integrate with school curricula, transforming museum visits into educational experiences [5] Cultural Products and Market Trends - The introduction of the "Museum-themed Sightseeing Bus" and the popularity of cultural restaurants reflect a trend towards making cultural experiences more accessible [6][7] - The sales of cultural creative products, such as refrigerator magnets inspired by artifacts, have surged, with a reported growth rate of over 200% in 2024 for the Shaanxi History Museum's products [7] - Shaanxi's "Museum+" strategy aims to integrate cultural resources with modern life, resulting in the development of over 400 popular cultural products annually [7]

Group 1: Domestic Tourism Market - The domestic tourism market has significantly warmed up during the "May Day" holiday, with scenic spots experiencing a peak in visitor flow [1] - At Taihu Mountain, the popular scenic spot Jiuli Lake saw visitor numbers reach 13,000 by 11 AM, which is over six times the usual amount [3] - The scenic area has introduced innovative climbing equipment, an "exoskeleton" smart climbing device, to assist visitors, particularly the elderly or those with lower physical strength [5] Group 2: International Tourism in Yangshuo - Yangshuo has attracted a large number of foreign tourists who enjoy the picturesque landscapes and local hospitality [8] - The "Ten-Mile Gallery" in Yangshuo is a popular choice for foreign visitors, who engage in activities like cycling and bamboo rafting while experiencing the natural beauty [10] - Local vendors actively engage with foreign tourists, explaining the preparation and consumption of local delicacies, enhancing the cultural exchange [10] Group 3: Cultural Tourism in Qinghai - During the "May Day" holiday, many tourists opted to visit museums to appreciate cultural artifacts, with the Qinghai Haixi Prefecture National Museum being a notable destination [12] - A crown with over a thousand years of history has become a highlight at the museum, showcasing exquisite craftsmanship and cultural significance [14] - The museum employs 3D scanning technology to provide an immersive experience for visitors, allowing them to explore the crown's details and historical context interactively [16]