123 7 * St k (4) 1 d 2 用法 投壶赢彩 活动圆则 T. Famill 0 -东电视丘市场 MENT KESTING tt I J 95 17 City re 7 STOTE T 0 雄虎 lia alonal BB2 □周梦颖 张其 四川日报全媒体记者 王迎今年春节假期，泸州各个文博场馆预约量持续攀升，博物馆、历史街区等 地人头攒动，热门体验场次更是提前售罄。"文博热"，成为这个春节泸州文旅市场的新图景。为什么越来越多的 人在泸州选择"博物馆里过大年"？近日，记者走进泸州部分文博场馆，探寻背后的答案。更多点位打造载体矩 阵，丰富文博供给"现场感受远超预期。"日前，来自河南的游客曹淑楠在游览完泸县宋代石刻博物馆后，发出这 样的感叹。春节假期，泸县宋代石刻博物馆推出的沉浸式游览戏剧《石境奇妙游》，成为泸州最具人气的项目之 一。支撑春节"文博热"的，是泸州文博载体的多点开花。作为国家历史文化名城，泸州拥有22处全国重点文保单 位，数量居全省第二；2024年，泸州博物馆成功跻身国家一级博物馆，成为全省第二个综合文博图三馆均为国家 一级馆的市州。为将文化家底转化为文旅优势，近年来，泸州积极打造多元 ...

中新网郑州2月24日电(记者 韩章云)马年春节，河南文博场馆持续火热。记者24日从河南省文物局获 悉，今年春节假期，该省博物馆共接待进馆观众680余万人次，同比增长超80%，文博游成为春节文旅 新风尚。 假期期间，河南统筹全省博物馆、纪念馆，共同打造"博物馆里过大年"新春文化活动，18地市联动发 力，推出精品展览、社教研学、沉浸展演、非遗体验等800余项文化惠民活动。全省博物馆开展线上线 下惠民文化活动1万余场次，参与观众366.2万人次。 节，游客在郑州文庙撞钟祈福。郑州商代都城遗址博物院 供图 马年春节文博游，郑州、开封、洛阳、安阳四大古都全省领跑。河南博物院、郑州博物馆、郑州商代都 城遗址博物院、开封市博物馆、洛阳博物馆、洛阳民俗博物馆、洛阳古墓博物馆、应天门遗址博物馆、 中国文字博物馆、殷墟博物馆、汤阴县岳飞纪念馆、清丰县冀鲁豫边区革命根据地旧址纪念馆等日均接 待量超万人。 观众在洛阳博物馆参加"博物馆之夜"活动。河南省文物局 供图 此外，各类展演文创，让观众沉浸式游览博物馆。二里头夏都遗址博物馆、洛阳古墓博物馆、汉魏洛阳 故城遗址博物馆等引进春晚同款机器人，开展多场"五都荟洛·潮玩文博——礼乐华夏· ...

住宿业强劲增长 2月23日，来自美团旅行的数据显示，春节期间沈阳文旅预订量同比增长26%，酒店、民宿预订量同比 增长52%，其中五星级及豪华酒店预订量增长达78%，文博游与"非遗"体验成为拉动沈阳春节文旅消费 增长的重要引擎。 （来源：沈阳日报） 转自：沈阳日报 高端酒店受热捧 今年春节，最引人关注的莫过于非遗元素的强势崛起。美团数据显示，春节期间，"非遗"相关搜索量同 比激增649%，"非遗东北菜"搜索量更是增长超过3倍。 沈阳方城迎春灯会、和平湾新春灯会、丁香湖非遗灯会等六大灯会点亮了城市的夜空。在和平湾灯会现 场，每晚准时上演的非遗打铁花引来阵阵惊叹。老北市街区则大红灯笼高挂，年货、文创与非遗市集热 闹非凡，浓郁的关东风情扑面而来。 舌尖上的非遗同样备受追捧。来自广东的游客林小姐专门品尝了非遗东北菜，"锅包肉外酥里嫩，酸菜 白肉血肠暖心暖胃，用东北话说'老香了'。"据悉，春节期间，以辽菜传统烹饪技艺为代表的"非遗"保护 单位，线下门店客流与线上订单均实现显著增长。 文博场馆热度攀升 张学良旧居陈列馆、沈阳故宫博物院、北陵公园、中国工业博物馆、沈阳方特欢乐世界位列沈阳热门景 区前五名。与此同时，辽宁省博物 ...

Core Insights - The cultural and tourism market in Sichuan province experienced a strong start to the year with significant increases in visitor numbers and ticket revenue during the New Year holiday period, indicating a robust recovery and consumer interest in various travel experiences [1][10] Group 1: Visitor Statistics - During the three-day New Year holiday, A-level tourist attractions in Sichuan received a total of 11.04 million visitors, generating ticket revenue of 90.07 million yuan, representing year-on-year increases of 15.85% and 10.24% respectively [1] - On New Year's Day alone, 3.71 million visitors were recorded, with ticket revenue reaching 28.10 million yuan, marking increases of 12.45% and 51.19% compared to the same day in 2025 [1][5] Group 2: Popular Activities and Attractions - Popular activities included "cross-year tours," "micro-vacations," "ice and snow tourism," and "cultural heritage tourism," with Chengdu ranking fourth among the top ten cities for inbound tourism [1][3] - Major events such as the "Light Up Chengdu" light show attracted over 120,000 participants, while various cultural activities like concerts and exhibitions were held across the province, enhancing the festive atmosphere [3][10] Group 3: High-Quality Tourist Products - High-quality tourist products, particularly 5A-level scenic spots and national-level tourist resorts, drew significant cross-regional visitors, with attractions like Emei Mountain and the Giant Buddha seeing substantial increases in visitor numbers and ticket sales [5][10] - On New Year's Day, 5A-level scenic spots welcomed 245,200 visitors, generating ticket revenue of 7.56 million yuan, reflecting year-on-year growth of 65.86% and 99% respectively [5] Group 4: Ice and Snow Tourism - The demand for ice and snow tourism surged, with 18 key ski resorts and 16 unique hot spring experiences catering to diverse visitor needs, leading to record daily visitor numbers at venues like Xiling Snow Mountain [6][10] - Events such as the ice and snow season at Dazhou and the combination of ice, snow, and hot springs in Ya'an contributed to a significant increase in visitor engagement and spending [6] Group 5: Cultural and Artistic Experiences - Cultural tourism saw a rise in popularity, with museums and cultural events attracting visitors through unique exhibitions and performances, such as the "Beijing Central Axis" exhibition and various New Year-themed activities [8][10] - The integration of cultural heritage with tourism, such as the "museum-street linkage" in Chengdu, enhanced the overall visitor experience and engagement with local culture [8]

Core Insights - The article highlights the growth and innovation in chrysanthemum cultivation in Shanxi, particularly through the efforts of new farmers like Zhu Shijie, who are adopting advanced techniques and designs to enhance the appeal of their products [1][2]. Group 1: Industry Development - The chrysanthemum cultivation industry in Shanxi is experiencing a transformation with the introduction of new techniques and varieties, such as the grafting technology developed by Gu Ruifang's team [1][2]. - The annual Jin Ci Chrysanthemum Cultural Exhibition showcases innovative designs, including a 3-meter high and 18-meter long dragon-shaped chrysanthemum created by Zhu Shijie, attracting significant public interest [2]. Group 2: Market Trends - The demand for chrysanthemums is increasing, as evidenced by Zhu Shijie's sales of 50,000 pots this year, with his products being featured in various exhibitions and sold in multiple cities [2]. - The rise of cultural tourism, particularly during holidays like National Day and Mid-Autumn Festival, has led to increased visitor numbers at cultural landmarks in Taiyuan, further boosting the chrysanthemum market [2]. Group 3: Future Prospects - Zhu Shijie plans to transform his greenhouse into an educational venue to introduce more chrysanthemum varieties and engage younger generations in chrysanthemum culture [2]. - The ongoing participation in flower exhibitions and the procurement of new chrysanthemum varieties indicate a proactive approach to future growth and innovation in the industry [2].

Core Viewpoint - The "Jia Gu Ying Yue, Gong Shang Zhong Qiu" event at the Yin Xu Museum in Anyang has become a popular cultural activity during the National Day and Mid-Autumn Festival, engaging youth in a historical dialogue spanning three thousand years [1]. Group 1 - The event focuses on the traditional customs of moon appreciation and worship, guiding children to explore the origins of Chinese characters and the evolution of oracle bone inscriptions related to "moon," "autumn," and "middle" [3]. - Interactive activities, such as creating unique oracle bone lanterns inscribed with characters like "moon" and "blessing," foster family collaboration and cultural engagement [5]. - Children actively participate in a 5-meter-long scroll, practicing oracle bone inscriptions of "middle," "autumn," and "moon," making abstract characters come to life through play [5].

Core Insights - The Sanxingdui Museum in Sichuan has seen a surge in popularity during the recent "Double Festival" holiday, attracting a significant number of visitors who engage in various creative photo opportunities with the museum's artifacts [1][2]. Visitor Engagement - The museum sold out all holiday tickets by September 26, with 73,900 visitors recorded in the first three days of the holiday [1]. - Visitors express strong personal connections to specific artifacts, such as the Bronze Sacred Tree and Bronze Standing Figure, indicating a deep appreciation for the historical and artistic significance of these items [2][3]. Cultural Activities - During the holiday, the museum organized various educational activities, including national treasure painting, artifact fridge magnet making, and cultural experiences that enhance visitor engagement and understanding of ancient culture [3].

Core Insights - The museum sector in China is experiencing significant growth during the "14th Five-Year Plan" period, with a sustained increase in public interest in museums [1] Group 1: Museum Development - The number of registered museums in China has reached 7,046, with over 6,444 of them being free to the public, accounting for more than 91% [5] - There have been 8.892 million new museum collections added, and over 40,000 exhibitions are held annually, attracting nearly 1.5 billion visitors each year [5] Group 2: Government Support and Funding - The central government has invested over 15 billion yuan in subsidies for free museum access over the past five years, with total visitor numbers exceeding 4.1 billion [5] Group 3: Addressing Visitor Demand - To manage the increasing visitor demand, measures such as enhancing supply capabilities through partnerships between large and small museums, and implementing a scientific reservation system are being adopted [8] - Adjustments during peak times, including increasing daily reservation limits, canceling closure days, and extending opening hours, are planned to meet the surging demand [8]

Core Insights - The "Cultural Tourism" trend is gaining momentum, with museums becoming popular destinations for tourists and citizens during the summer season, leading to increased visitor numbers and ticket sales [1][2] Group 1: Museum Growth and Visitor Trends - As of the end of 2024, there are 7,046 registered museums in China, an increase of 213 from the previous year [1] - National museums received over 1.4 billion visitors in 2024, an increase of over 100 million compared to the previous year [1] - The rise in "Cultural Tourism" is attributed to the popularity of traditional culture, increased family outings during summer, and the influence of social media [1] Group 2: Economic Impact and New Consumption Trends - The growth in "Cultural Tourism" has not only boosted museum ticket revenues but also created new consumption hotspots, driving growth in cultural and tourism spending [2] - Cultural and creative products, such as stationery, clothing, and crafts featuring cultural motifs, have become popular, expanding the surrounding derivative market [2] - The emergence of themed restaurants, cafes, and hotels near museums enhances the cultural experience and attracts more visitors [2] - Digital cultural services and online exhibitions have introduced paid virtual experiences and subscription models, becoming new revenue sources for museums [2] Group 3: Future Strategies for Sustained Growth - Museums are adopting measures such as new exhibitions and extended opening hours to meet public demand during peak seasons [3] - To maintain visitor interest, museums should regularly update exhibits, explore new themes, and diversify activities [3] - Improving visitor services, such as optimizing tour routes and enhancing ticketing systems, is essential for sustaining the popularity of "Cultural Tourism" [3] - Long-term strategies should focus on cultivating cultural consumption habits and enhancing service quality, supported by policies like subsidies for cultural product development and infrastructure upgrades [3]

Core Insights - The Zhengzhou Dahe Village Ruins Museum's new building will open for trial operation on June 14, 2023, featuring digital empowerment and immersive experiences to attract more cultural enthusiasts [1] - During the May Day holiday, museums across the country received over 60.49 million visitors, a 17% year-on-year increase, setting a historical record [1] - The post-00s and post-90s generations are the main drivers of museum consumption, with 59% of visitors aged 18 to 35 at the Henan Museum during the Dragon Boat Festival [1] Industry Trends - The rise of cultural tourism has made museum visits a competitive activity, with popular cultural products in high demand and lesser-known museums experiencing a resurgence [1] - Young people are increasingly interested in traditional culture, seeking to understand the rich historical heritage of the Chinese nation, which enhances their cultural confidence [1] - The younger generation, growing up in a material-rich environment, places greater emphasis on spiritual enjoyment and is willing to spend on cultural products [1] Digital Engagement - Museums are actively engaging with young audiences by developing digital IPs, creating apps, utilizing digitalization technologies, and hosting various interactive activities [2] - Innovative cultural products and storytelling methods are being introduced to integrate museum experiences into the daily lives of young people [2] - To maintain interest among young visitors, museums need to continuously innovate by developing aesthetically appealing cultural products and incorporating more technological elements [2]