Core Viewpoint - The article highlights the impressive performance of domestic tourism in China during the recent National Day holiday, with a significant increase in both the number of travelers and total spending. In this context, Shaanxi Tourism Cultural Industry Co., Ltd. is preparing for an IPO on the Shanghai Stock Exchange, aiming to leverage its cultural tourism resources, including the famous "Chang Hen Ge" performance [1][17]. Group 1: Company Overview - Shaanxi Tourism's core business focuses on "scenic spots + cultural tourism," with major revenue streams from tourism performances, cable cars, and dining services [2][7]. - The company has developed notable performances such as "Chang Hen Ge," which is a large-scale historical dance drama that has become a cultural highlight for Shaanxi tourism [2][4]. Group 2: Financial Performance - The revenue from "Chang Hen Ge" has increased significantly, accounting for 57.63% of total revenue in the first half of 2025, up from 33.5% in 2022. In contrast, revenue from cable car services has decreased from 50.08% to 35.77% during the same period [7][8]. - The company's financial performance has shown volatility, with revenues of approximately 2.32 billion, 10.88 billion, 12.63 billion, and 5.16 billion yuan for the years 2022, 2023, 2024, and the first half of 2025, respectively. Net profits were -1.03 billion, 5.3 billion, 6.22 billion, and 2.47 billion yuan for the same periods [12][19]. Group 3: Market Dynamics - The company faces risks related to innovation in performance content and increasing competition in the cultural tourism sector, with a notable decline in audience attendance rates for some performances [9][15]. - The overall tourism market in China is recovering post-pandemic, with domestic tourism numbers reaching 32.85 billion in the first half of 2025, a year-on-year increase of 20.6% [10][19]. Group 4: IPO and Future Prospects - Shaanxi Tourism plans to raise approximately 15.55 billion yuan through its IPO, with funds allocated for various projects, including cable car expansions and acquisitions [19]. - The company is controlled by Shaanxi Provincial State-owned Assets Supervision and Administration Commission, which may pose competition risks with other subsidiaries in similar business areas [18][19].

同时，《桂林千古情》再次成为当地演出场次最多、游客接待量最高的大型旅游演艺；张家界千古情景 区、炭河古城登上了中央电视台。 此外，"老戏骨集体景区再上岗""TVB演员江华现身景区再就业""罗家英再扮唐僧景区打工""港星林俊 贤在景区打工"等话题在国庆期间热度攀升，宋城演艺以现象级爆点开辟了文旅新赛道，将旅行从景观 消费升级为青春记忆的沉浸式复刻。（厉平） 据宋城演艺官微消息，今年国庆中秋长假期间，宋城演艺全国3000座千古情大剧院、12大《千古情》共 演出510场，接待游客近300万人次，演出场次、游客人数、营收全面创下历史新高。 宋城演艺旗下的大型歌舞《西安千古情》单日演出20场，黄金周共计演出106场，再次刷新西安大型旅 游演艺单日演出场次、接待人数的纪录；《宋城千古情》国庆期间演出82场，再创黄金周演出场次新纪 录；《广东千古情》黄金周上演55场，散客率达96%；《上海千古情》演出41场，较去年同期增长 40%。 ...

分红方面，宋城演艺A股上市后累计派现24.12亿元。近三年，累计派现9.17亿元。 机构持仓方面，截止2025年6月30日，宋城演艺十大流通股东中，香港中央结算有限公司位居第二大流 通股东，持股6551.63万股，相比上期增加2514.12万股。易方达创业板ETF（159915）位居第五大流通 股东，持股3989.73万股，相比上期减少104.49万股。中欧养老混合A（001955）位居第六大流通股东， 持股3107.65万股，相比上期减少220.91万股。南方中证500ETF（510500）位居第八大流通股东，持股 2345.53万股，为新进股东。富国中证旅游主题ETF（159766）位居第十大流通股东，持股2040.86万 股，相比上期减少355.91万股。华安媒体互联网混合A（001071）退出十大流通股东之列。 责任编辑：小浪快报 资料显示，宋城演艺发展股份有限公司位于浙江省杭州市之江路148号，成立日期1994年9月21日，上市 日期2010年12月9日，公司主营业务涉及现场演艺业务和旅游服务业务。主营业务收入构成为：杭州宋 城旅游区25.36%，电子商务手续费12.56%，丽江千古情景区9.88% ...

Core Insights - The article discusses the transformation of tourism performances in Shandong from static viewing to dynamic participation, enhancing visitor engagement through interactive experiences [1][2][3] Group 1: Industry Trends - Shandong's tourism performance market is thriving during the National Day and Mid-Autumn Festival holidays, with various performances focusing on local cultural characteristics and visitor experience [2][5] - There is a shift in market demand where tourists, especially younger generations, prefer immersive experiences over traditional performances, leading to a transformation towards deep interactive engagement [3][4] Group 2: Specific Performances - The scenic area of Mount Meng has launched four new immersive performances that combine modern technology with local cultural narratives, enhancing the overall visitor experience [2][4] - The original children's play "The Legend of the East Sea" integrates technology and interactive elements to engage young audiences with traditional Chinese culture [3][4] - The outdoor situational drama "The King Wu Does Not Kill His Concubine Today" creatively adapts historical stories to modern contexts, making them more relatable and engaging for visitors [4][5] Group 3: Audience Engagement - The large-scale immersive performance "The Beacon Fire Inn" allows visitors to participate actively, reflecting a growing trend in tourism where audience involvement is key [5][6] - The collaboration between scenic areas and film production teams is fostering innovative performance projects that utilize existing resources for enhanced visitor experiences [6]

在湖光山色中感悟浓浓爱国情 旋律悄然转换，一位佩戴着鲜艳红领巾的小女孩迈着轻盈的步伐，走入表演队列，用纯真清澈的童 声领唱《今天是你的生日》。紧接着，来自熙春台演艺班的姑娘们接过歌声的接力棒，用甜美的嗓音将 瘦西湖人对祖国的深情祝福娓娓道来。最后，全体表演者与现场的游客们一同挥舞着手中的国旗，齐声 高歌。 来自天津的游客尤女士激动地说，"这种沉浸式互动表演，不仅让游客在优美的湖光山色中感受到 浓厚的爱国氛围，更凝聚了人心，激发了大家的民族自豪感与责任感。" 这是音乐的力量，也是爱国的力量 10月1日，当夜幕降临，苏州工业园区金鸡湖右岸，波光与灯火辉映，桂香与晚风缠绵。在右岸客 厅下沉广场，苏州市民和五湖四海的游客共同欣赏"右岸秋月夜"国庆演出。 苏州交响乐团的乐手们以一曲激昂的《红旗颂》开篇，瞬间点燃全场。南京游客王沁和家人纷纷举 起手机记录，"国庆节就该听听这些革命歌曲，铭记历史、珍惜当下。" "第一次在现场欣赏右岸演出，氛围太棒了，演员和观众都非常投入。"苏州市民徐陆恺一家早早来 到现场等待。他的儿子、3岁半的小朋友酱酱更是兴奋不已，手上戴的荧光手环映亮了脸上的笑容。 《我的祖国》《唱支山歌给党听》《弹起 ...

证券日报网讯 宋城演艺9月30日在互动平台回答投资者提问时表示，公司一直以来都非常重视游客互 动、参与感和沉浸感。自杭州宋城开业首日，公司便推出了游客可以参与互动的民俗表演《抛绣球》， 近三十年间公司也在不断提升游客的参与感，如实景演出《大地震》，在每场正式开演前，公司会面向 现场游客公开招募演员，让每一位游客都有机会登上舞台，亲身参与震撼的演出；为进一步丰富游玩体 验，公司在景区全域布设了不同主题的NPC互动点位、NPC走街巡游、街头小丑即兴模仿等，实现"随 处皆可互动，随时皆有惊喜"的趣味体验。公司将保持积极开放的心态，持续探索创新玩法，并学习融 合优秀经验，不断强化景区的沉浸感与趣味性。 （编辑 袁冠琳） ...

（编辑 袁冠琳） 证券日报网讯 宋城演艺9月30日在互动平台回答投资者提问时表示，公司旗下各景区拥有丰富的演艺内 容矩阵，涵盖室内外多种艺术形态的系列演艺秀、互动项目及主题活动，公司会根据季节特点、节假日 及市场需求动态提供相应的内容组合。 ...

Core Insights - The core viewpoint of the articles indicates that the tourism performance of listed companies, particularly in the performing arts sector, is under significant pressure, with many companies reporting declines in revenue and net profit compared to previous years [1][2][3]. Group 1: Company Performance - Songcheng Performance reported a revenue of 1.08 billion yuan, a year-on-year decrease of 8.3%, and a net profit of 400 million yuan, down 27.4% [2][3]. - The company's main revenue sources are live performance and tourism services, with the performance business accounting for over 80% of its revenue [2]. - Among the nine subsidiaries involved in live performances, major projects in Hangzhou, Lijiang, and Guangdong saw revenue declines of 0.48%, 12.06%, and 12.96% respectively, while Zhangjiajie saw its revenue halved [3][4]. Group 2: Industry Trends - The tourism performing arts sector is experiencing a bottleneck, with many companies facing significant operational challenges and declining visitor numbers [1][6]. - Other listed companies in the tourism performing arts sector, such as Lijiang Co. and Fengshang Culture, also reported substantial revenue declines of 14.47% and 35.01% respectively [4][5]. - The overall trend indicates a shift in consumer behavior towards more cost-effective and interactive experiences, leading to a decline in traditional large-scale performances [10][11]. Group 3: Market Dynamics - The tourism performing arts industry has become a "money-burning machine," with high operational costs and long return periods making it difficult for many projects to achieve profitability [19]. - The market is seeing a rise in smaller, interactive, and immersive performance formats that are more adaptable and have clearer return cycles [15][19]. - Newer projects are focusing on unique storytelling and cultural depth to attract audiences, contrasting with the traditional models that have become less appealing [13][19].

旅游演艺是实现文化和旅游深度融合的重要载体，也是扩大文旅消费的新增长点。近年来，山东省着力培育沉浸式、数字化项目类和大型音乐节等活动类 旅游演艺，涌现出一批深受游客欢迎、社会效益经济效益突出的优质产品。近日，省文化和旅游厅公布了全省第一批旅游演艺典型案例名单，新青年音乐 节、《海上有青岛》等9个案例入选。 新青年音乐节 在年轻人的音乐记忆里，一定有"新青年音乐节"的名字！这个由大众报业集团、山东省互联网传媒集团联手打造的青年文化IP，从2014年山东大学体育馆 的首场开唱，一路火了十年。 新青年音乐节秉持着"新青年有态度"的理念，音乐演出炸场、艺术打卡出片、美食小吃扎堆、文创市集淘货，还有超丰富的品牌互动和娱乐体验，把城市 文旅资源玩出了新花样。 也正因为这份用心，新青年音乐节圈粉无数，截至2025年7月，24场演出、百万乐迷参与、百亿次全网传播，新青年用十年时间证明：好的文化IP，从来 都能和时代同频共振。 《海上有青岛》 西海岸凤凰岛艺术中心360°全景秀演 青岛的海，藏着怎样的故事？去凤凰岛艺术中心看一场《海上有青岛》就懂了！这场由青岛西海岸旅游投资集团出品、锋尚文化（300860）集团创意打造 的36 ...

Core Viewpoint - The tourism performance market in China is experiencing significant growth, with an increase in performance sessions, box office revenue, and audience numbers during the summer months, indicating a thriving integration of culture and tourism [1][7]. Group 1: Market Trends - The tourism performance market is evolving, with a variety of innovative projects that enhance visitor experiences and drive cultural consumption [4][7]. - Popular performances like "Chang Hen Ge" have become essential attractions, generating over 30 billion yuan in box office revenue and significantly boosting local economies [2][3]. Group 2: Consumer Behavior - Younger consumers are increasingly willing to spend on tourism performances, reflecting a shift towards valuing experiential spending and cultural engagement [2][5]. - The trend of "checking in" at scenic spots for specific performances indicates a growing desire for immersive cultural experiences among tourists [2][3]. Group 3: Innovation and Development - The industry is seeing a diversification of performance types, from large-scale shows to immersive experiences in smaller venues, catering to modern consumer preferences [4][5]. - Technological advancements are being integrated into performances, enhancing audience engagement and creating unique experiences [4][6]. Group 4: Policy Support - Government initiatives are promoting the development of tourism performances, offering financial incentives for projects that meet specific criteria, thereby encouraging innovation and investment in the sector [5][6]. Group 5: Challenges and Considerations - Despite the growth, many projects face challenges such as content homogenization and operational limitations, highlighting the need for distinctiveness and market alignment [6][7]. - Balancing artistic integrity with market demands is crucial for the success of tourism performances, necessitating a focus on quality storytelling and audience engagement [6][7].