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如何更好发挥超大规模市场优势?权威解读
Yang Shi Wang· 2025-12-03 05:27
"消费场景"这个词儿或许你听过,近年来我国出台的相关政策多次就创新消费场景提出要求,各地也有不少创新尝试。比如,北京798文化园区推出的复合 式VR院线,就是一种新的数字文化消费场景。在实景搭建的VR沉浸展里,戴上特制的眼镜,你就可以在海洋、火星等不同时空里,来一场沉浸式体验之 旅。 央视网消息(焦点访谈):最近,大家注意到,相关部门和一些地方又相继出台了一系列提振消费的新政策,来激发新活力。消费是中国经济增长的重要引 擎,特别是在外部环境不确定性增加的背景下,扩大内需、增强消费对经济的拉动作用至关重要。"十五五"规划建议中,大力提振消费也被置于更加突出的 位置,并提出一系列重大部署。那么,我国的消费市场有怎样的优势和潜力?怎么能更好地发挥消费引擎的作用呢? 今年大热的AI玩具你玩儿过吗?融合了最新的大语言模型技术,这些玩具可以实现高度拟人化交互体验。通俗地说,就是它可以更好地与你互动。这些玩 具可不仅仅是给小朋友玩儿的,像是AI下棋机器人、AI陪伴机器人、AI宠物等也备受成年人欢迎。京东数据显示,2025年上半年,AI玩具销量同比增长超 200%,迅速成为消费市场的"新宠"。 技术变革激发新型消费,正成为新 ...
超大规模市场!解锁“十五五”消费增长新引擎
Yang Shi Xin Wen· 2025-12-03 00:31
最近,大家注意到,相关部门和一些地方又相继出台了一系列提振消费的新政策,来激发新活力。消费 是中国经济增长的重要引擎,特别是在外部环境不确定性增加的背景下,扩大内需、增强消费对经济的 拉动作用至关重要。"十五五"规划建议中,大力提振消费也被置于更加突出的位置,并提出一系列重大 部署。那么,我国的消费市场有怎样的优势和潜力?怎么能更好地发挥消费引擎的作用呢? 今年大热的AI玩具你玩儿过吗?融合了最新的大语言模型技术,这些玩具可以实现高度拟人化交互体 验。通俗地说,就是它可以更好地与你互动。这些玩具可不仅仅是给小朋友玩儿的,像是AI下棋机器 人(16.970, -0.33, -1.91%)、AI陪伴机器人、AI宠物等也备受成年人欢迎。京东数据显示,2025年上半 年,AI玩具销量同比增长超200%,迅速成为消费市场的"新宠"。 技术变革激发新型消费,正成为新的经济增长点。今年,很多人可能都听说过"外骨骼机器人",泰山就 是首批"吃螃蟹"的景区。穿上它,登山时你就仿佛有了一个隐形助力,可以节省30%至50%的体力,而 且这个机器人还可以实时监测你的身体状况,为你进行景点讲解等等。一经推出,"外骨骼机器人"就大 受游 ...
空间创新、业态升级 沉浸式体验激发城市夜活力
Yang Shi Xin Wen Ke Hu Duan· 2025-08-19 10:29
Group 1 - The article highlights the revitalization of night tourism across various Chinese cities, showcasing unique cultural experiences and increased visitor numbers [2][4][17] - Tianjin's Haihe River night cruise has attracted over 330,000 visitors this summer, integrating traditional cultural performances to enhance the immersive experience [4] - In Shandong's Tai'erzhuang, the number of visitors increased by 35% in July, driven by vibrant night performances and cultural activities [7] Group 2 - Fuzhou has focused on enriching its night economy by introducing new business formats, resulting in over 3.42 million visitors since July [8][10] - Huangshan's night tourism has seen an 8.79% increase in visitor numbers and an 8.98% rise in total spending, thanks to the promotion of traditional fish lanterns [10][12] - In Hubei's Xuan'en, daily visitor numbers exceeded 50,000 during the summer peak, fueled by cultural events along the Gongshui River [14] Group 3 - Yangzhou's night scenery upgrades have led to a 65% year-on-year increase in visitors to the "Great Canal" boat performances, with revenue from night tours reaching nearly 300 million yuan [15][17] - Changsha has emerged as a popular night tourism destination, with 97.4 million visitors and total spending of 103.7 billion yuan in the first half of 2025, where night consumption accounts for 60% of total spending [18][29] - The integration of traditional and modern experiences in Changsha's old commercial districts has revitalized the area, attracting new consumer demographics [30][40] Group 4 - Xi'an has launched a series of cultural and tourism activities, distributing 20 million yuan in consumption vouchers, which has led to a 12% increase in revenue from immersive experiences this summer [52][60] - The focus on deep cultural engagement and interactive experiences has resulted in an average of 8,000 daily visitors in Xi'an, reflecting a shift in tourist preferences towards more meaningful interactions [58][60]