假期收官，年味不散。"和你在北京"2026贺岁文化季将持续至3月3日，以不间断的文化服务，继续陪伴市民游客共度京味新春。 京津冀102场好戏连连看 上图：舞剧《五星出东方》在国家大剧院台湖剧场上演。 王小京摄 本报记者 路艳霞 今年新春，首文科集团整合旗下出版发行、演艺影视、传媒活动、文化服务四大板块资源，统一策划、统一品牌、统一行动，成功举办系列文化活动 ——"和你在北京"2026贺岁文化季。 自2月4日启动以来，截至2月23日，文化季共开展110场剧场演出，130场公共文化空间快闪及演出，600多场阅读分享、文化市集促销和线上推广等活动，惠 及近200万人次。 同时，首文科旗下近百位艺术家及演职人员，深度参与总台春晚及16个省市地区春晚，以精湛艺术向全国观众传递首都文化魅力。 40支"文艺轻骑兵"走街巷 北京图书大厦等门店"春节不打烊"，累计举办非遗体验、阅读分享等活动527场，实现"阅读+演艺+文创"跨界融合，接待客流15.07万人次。活动同步开展各 类直播近百场，观看量近80万人次，点赞量近200万。 春节假期，40支"文艺轻骑兵"穿梭于城市各个角落，累计开展快闪演出94场，触达观众约32万人次。在地 ...

昨天（2月23日），来自姑苏区平江街道消息，今年春节假期，姑苏古城文旅市场供需两旺、消费 潜力持续释放，观前街—平江路商圈累计客流量突破290万人次。 春节假期，古城内多场融合传统民俗与现代美学的主题活动接连启幕，为市民游客打造了可观、可 游、可品的新春体验。仁恒仓街以"策马寻春·花漫仓街"为主题，在相门城墙下打造江南雅集，以花艺 美学为脉络，串联潮流花舍、年货臻选、民俗非遗等主题摊位，成为年轻游客沉浸式打卡的热门点位； 东园推出"花漾苏州·遇见梅好"梅花市集，以梅花为核心，联动商圈串联园林美学、非遗技艺、美食文 创、惠农助农等多元内容，还原江南年节场景。 观前街举办"观前有趣处·民俗贺新岁"2026新年市集，汇聚多家商户，涵盖非遗文创、苏式美食、 各地小吃、民俗体验等业态，让市民游客在逛吃玩赏中感受姑苏烟火气；观前街—平江路商圈内，多款 紧扣马年生肖、融合苏式元素的新春美陈，成为市民游客合影打卡的热门选择。上海三联书店平江路店 为文艺青年攒了个马年"神仙局"，来自全国各地的文艺青年在此驻足，体验《神》《仙》主题书籍的深 度，将以各路神仙为灵感的文创好物带回家。夜间，无界美罗小奢中心"福运绵长"非遗鱼灯巡游璀 ...

这个春节，"国潮热"持续助力热气腾腾的中国年。鲜活的传统文化，不只是乡愁的回响，还是可触可感的年味。 在广东中山，醒狮团一跃而上数米高的梅花桩，一个"采青"动作引来满堂喝彩；潮汕街头，英歌队伴着震天的槌 声，步伐铿锵，成为春节"最硬核"的年味气氛组；在皖南小城，光影流动，最是撩人：一尾尾非遗鱼灯红绿交织，仿佛 刚从溪流跃出，又转身游进烟火人间的灯火深处。 "我们用铁丝代替棉线，以棉布取代绵纸，用电灯替换蜡烛，每一次工艺上的改良，都是为了让鱼灯'游'得更 久。"安徽歙县非遗鱼灯保护与发展协会秘书长姚俊杰说。 传统在坚守，也在生长。今年春节，国潮年味里，还多了几分"赛博感"。 在浙江温州，由机器狗编队组成的"赛博狮队"，踩着传统的醒狮鼓点，给市民游客拜年，引得观众连连称好；湖北 武汉，4000架无人机以夜空为幕，以长江为舞台，绘出一幅幅流光溢彩的荆楚画卷，以科技盛宴的方式，解锁丙午马年 的全新打开方式；福建厦门的中山路，以国潮赛博朋克为主题，将沿街建筑与历史古迹作为幕布，市民游客可通过租赁 VR眼镜或手机扫描街面场景的形式，沉浸式畅游千年历史。 今年春节怎么过？ "观舞龙、写春联、赏鱼灯、看非遗展……我觉得太有意 ...

Group 1 - The event "2026 Spring Festival Carnival" in Taihu Park, Tongzhou District, Beijing, features an immersive theater experience and interactive games to attract visitors and create a festive atmosphere [1] - The park has been transformed into a "boundaryless theater," allowing visitors to engage in various activities and win "silver tickets" that serve as emotional connections among participants [1] - The event highlights community involvement by distributing free tickets to local families, encouraging them to participate in the activities [1] Group 2 - The event showcases traditional cultural elements, such as the non-material cultural heritage fish lanterns, which captivated both residents and tourists [2] - Local delicacies, like the soft and fragrant "Rong Tofu," were introduced by community leaders to enhance the festive experience and promote local cuisine [2] - The immersive performance design aligns with the development goals of Taihu Performing Arts Town, which aims to create a high-quality cultural experience and attract more visitors to the area [2]

（来源：工人日报） 近日，安徽省黄山市歙县，汪满田鱼灯队伍在徽州古城巡游。 当日，第19届徽州古城民俗文化节在安徽省黄山市歙县启幕。本次活动以"马跃徽州年·鱼灯耀古城"为 主题，来自安徽本地瞻淇、汪满田、渔梁及福建莆田、江西吉安、浙江浦江等地的代表性非遗鱼灯队伍 依次登场，沿古城街巷浩荡巡游，灯光璀璨，宛如流动的光影星河，呈现出"鱼灯竞秀"的盛景图卷。 施亚磊 摄/视觉中国 ...

Core Viewpoint - Recent policies have been introduced to stimulate consumption in China, which is crucial for economic growth, especially amid increasing external uncertainties. The "14th Five-Year Plan" emphasizes boosting consumption as a key strategy for economic development [2][4]. Group 1: Market Potential and Advantages - China's consumer market benefits from a massive scale, with a potential demand for companion robots estimated at nearly 1 trillion yuan. The country has over 1.4 billion people and has been the second-largest consumer market globally for over a decade [4][5]. - The retail sales of consumer goods are projected to exceed 48 trillion yuan in 2024, with various sectors like automobiles, mobile phones, and home appliances being the largest markets worldwide. The middle-income group is expected to surpass 800 million people [4][5]. Group 2: Growth Trends and Consumer Behavior - Despite challenges from international changes, China's consumer market has maintained a good growth momentum, with an average annual growth rate of 5.5% in retail sales over the past four years and a 9.6% increase in per capita service consumption [7][10]. - The current phase of consumption structure is shifting towards service-oriented and quality-focused consumption, with service consumption accounting for 46.8% of per capita spending in the first three quarters of this year [10][12]. Group 3: Innovation and New Consumption Scenarios - Technological innovations are creating new consumption scenarios, such as VR experiences and immersive cultural activities, which enhance consumer engagement and emotional value [8][10]. - The "14th Five-Year Plan" suggests creating new consumption scenarios that are widely appealing and visible, with examples like the VR cinema in Beijing and immersive cultural experiences in Anhui [7][8]. Group 4: Urban Commercial Development - The "Urban Commercial Quality Improvement Action Plan" aims to revitalize traditional urban commercial models by integrating unique scenes, new business formats, and innovative operating models to create differentiated consumer experiences [12][13]. - Examples include the transformation of traditional shopping malls into spaces that combine shopping with leisure activities, such as parks and entertainment venues, enhancing consumer attraction and spending [13][15]. Group 5: Digital and Green Consumption - Digital consumption is rapidly growing, with rural e-commerce seeing a 7.2% increase in online retail sales from January to August 2025. The digital consumption scale is expected to reach 23.8 trillion yuan in 2024, accounting for 44.2% of total consumer spending [15][16]. - The government is promoting policies to improve the infrastructure and environment for digital consumption, aiming to unleash its full potential [15][16].

Core Viewpoint - Recent policies aimed at boosting consumption in China are crucial for economic growth, especially amid increasing external uncertainties. The "14th Five-Year Plan" emphasizes the importance of enhancing domestic demand and consumption [1][2]. Group 1: Consumption Market Advantages - China's consumption market benefits from a massive scale, with over 1.4 billion people, making it the second-largest consumer market globally and the largest in e-commerce. The retail sales of consumer goods are projected to exceed 48 trillion yuan in 2024 [2][3]. - The potential market demand for companion robots alone is estimated to be nearly 1 trillion yuan, highlighting the vast opportunities within the consumer sector [2]. Group 2: Growth Trends and Innovations - The retail sales of consumer goods have maintained an average annual growth of 5.5% over the past four years, while per capita service consumption expenditure has grown by 9.6% annually [3][4]. - New consumption scenarios, such as immersive experiences in cultural and technological contexts, are emerging as significant drivers of consumer engagement and spending [4][6]. Group 3: Service Consumption and Structural Upgrades - The shift towards service consumption is accelerating, with expectations that the service consumption share will exceed 50% during the "14th Five-Year Plan" period, indicating substantial room for growth compared to developed countries [5]. - The government plans to enhance service consumption by relaxing market access and promoting the integration of various service sectors [5]. Group 4: Urban Commercial Revitalization - The "Urban Commercial Quality Improvement Action Plan" aims to revitalize traditional urban commercial areas by creating unique consumption experiences through innovative business models and thematic developments [6][7]. - Examples include the integration of entertainment and shopping, such as small theaters within shopping malls, which enhance customer experience and increase sales [7]. Group 5: Digital Consumption Growth - The digital consumption scale is projected to reach 23.8 trillion yuan in 2024, accounting for 44.2% of total consumer spending, driven by improvements in digital infrastructure and policies [8]. - Continuous efforts to stabilize employment and enhance consumer capacity are essential for sustaining consumption growth and economic development [8].

Group 1 - The article highlights the revitalization of night tourism across various Chinese cities, showcasing unique cultural experiences and increased visitor numbers [2][4][17] - Tianjin's Haihe River night cruise has attracted over 330,000 visitors this summer, integrating traditional cultural performances to enhance the immersive experience [4] - In Shandong's Tai'erzhuang, the number of visitors increased by 35% in July, driven by vibrant night performances and cultural activities [7] Group 2 - Fuzhou has focused on enriching its night economy by introducing new business formats, resulting in over 3.42 million visitors since July [8][10] - Huangshan's night tourism has seen an 8.79% increase in visitor numbers and an 8.98% rise in total spending, thanks to the promotion of traditional fish lanterns [10][12] - In Hubei's Xuan'en, daily visitor numbers exceeded 50,000 during the summer peak, fueled by cultural events along the Gongshui River [14] Group 3 - Yangzhou's night scenery upgrades have led to a 65% year-on-year increase in visitors to the "Great Canal" boat performances, with revenue from night tours reaching nearly 300 million yuan [15][17] - Changsha has emerged as a popular night tourism destination, with 97.4 million visitors and total spending of 103.7 billion yuan in the first half of 2025, where night consumption accounts for 60% of total spending [18][29] - The integration of traditional and modern experiences in Changsha's old commercial districts has revitalized the area, attracting new consumer demographics [30][40] Group 4 - Xi'an has launched a series of cultural and tourism activities, distributing 20 million yuan in consumption vouchers, which has led to a 12% increase in revenue from immersive experiences this summer [52][60] - The focus on deep cultural engagement and interactive experiences has resulted in an average of 8,000 daily visitors in Xi'an, reflecting a shift in tourist preferences towards more meaningful interactions [58][60]