Core Insights - The "Summer Research Study: Exploring Beijing" tourism promotion event has launched 10 themed research study travel routes aimed at enhancing summer tourism experiences for students [1][2] - Over 120 cultural and tourism venues across 16 districts in Beijing are offering exclusive discounts and packages for students, including reduced ticket prices and special offers [2][3] - The initiative aims to provide immersive and thematic educational travel products, allowing students to learn through exploration and experience [1][2] Group 1: Themed Travel Routes - The 10 themed travel routes include various educational themes such as geological exploration, insect observation, stargazing, and industrial research, with nearly 40 points of interest [1][4] - Specific routes include: 1. Science and Technology Practice Enlightenment Line 2. Cave and Ancient Human Geological Archaeology Line 3. Natural Mysteries and Ancient Village Exploration Line 4. Brilliant Light and Color Art Appreciation Line 5. "Going to Beijing for Exams" Red Footprint Pursuit Line 6. Traditional Opera and Intangible Cultural Heritage Experience Line 7. Grand Canal Culture and Sub-center Development Perception Line 8. "Two Parks and One River" and Western Beijing Ancient Road Exploration Line 9. Great Wall Stargazing and Star Town Exploration Line 10. Paleontology and Geological Science Knowledge Line [4][5] Group 2: Discounts and Offers - Various cultural and tourism venues are providing special summer research study packages, with ticket prices as low as 55 yuan for students and special discounts for exam candidates [2] - Notable offers include discounted tickets for exhibitions and unique experiences at locations such as the Beijing Science Center and the AI Magic Laboratory [2][3] Group 3: Market Adaptation - The Beijing Municipal Bureau of Culture and Tourism is adapting to market demands by optimizing summer tourism experiences, positioning Beijing as a popular destination for educational travel [3]

作 者丨陈洁 实习生张星雨 编 辑丨王峰 花费1.5万元，过几天吃住在北大校园，沉浸式体验名校生活的日子，你愿意吗？ 暑期已到，暑期研学又红火起来。21世纪经济报道记者采访了多家暑期研学机构，发现国内 研学市场进入了特色竞争的时代：从沙漠观星到贵州下溶洞，从"长安出使团"到敦煌重走丝 绸之路，从打造金箔到桑蚕探源……各类国内游学产品层出不穷。 除了各类特色团，还有一类研学产品每年都颇受欢迎，这就是名校研学。 "我有'考不上也要去参观'的想法，就当是给自己一个激励。"今年初三毕业的余思告诉21世纪 经济报道记者，他对于暑期名校研学很感兴趣，今年暑期报了一个收费6000元的名校研学项 目。 各类名校研学，尤其是围绕清北的名校研学项目，成为暑期研学的主推产品之一。记者采访 了解到，其中一个"吃住学都在北大新燕园校区"的项目，收费接近1.5万元，而其他包括清 北"一日游"的项目，整体收费也在5000元以上。 由于各种团队、个人想去清华北大参观的需求很高，如果想自己预约，难度不小。一家大型 教育公司北大研学项目负责人丁老师表示， "暑假的北大清华参观是很难自己预约上的，像散 客的话一般都会选择跟团。" "家长肯掏钱" ...

Core Insights - The summer study tour market in China is experiencing a surge in popularity, particularly for immersive experiences at prestigious universities like Peking University and Tsinghua University [1][2][3] - Various unique study tour programs are emerging, ranging from desert stargazing to exploring historical routes, indicating a diversification in offerings [1][2] Group 1: Market Demand and Pricing - High demand for prestigious university visits has led to the emergence of various study tour programs, with prices for Peking University and Tsinghua University experiences often exceeding 5,000 yuan, and some programs charging up to 14,980 yuan [2][5][15] - Parents are willing to invest significantly in their children's education, with some expressing a willingness to spend up to 20,000 yuan for a study tour experience [3][15] - The competitive nature of securing visits to these universities is likened to "ticket grabbing," highlighting the high demand and limited availability of slots for individual visits [6][13] Group 2: Program Structure and Offerings - Many study tour programs include a one-day visit to prestigious universities, often featuring expert lectures and interactions with current students, aimed at inspiring students' academic aspirations [2][4][15] - The structure of these programs often resembles tourism rather than academic engagement, with a focus on "check-in" experiences rather than in-depth learning [15][16] - There is a growing trend for study tours to cater to families from second and third-tier cities, indicating a broader market reach and increasing demand for educational travel experiences [16]

暑期已至,有研学打算的朋友不妨考虑一下安徽新推出的10条"红色+"研学旅游线路。7月1日,安徽商 报、元新闻记者从省文化和旅游厅获悉,我省推出的10条"红色+"研学旅游线路,以红色为底色,不但串连 了绿色山水风光、古色历史人文,还串连了红色场馆和热门旅游打卡地,以及党的四个历史时期安徽的重 要红色标识,特别是新时代安徽打造"三地一区"的崭新风貌。 【新闻附件】 安徽省10条"红色+"研学旅游线路: 一、"二十八年红旗不倒"线路(皖西片区) 金寨县红军广场—金寨县革命博物馆—金寨县花石乡大湾村—独山革命旧址群(裕安区)—六安茶谷 (六安市)—红二十八军军政旧址(岳西县)—大别山彩虹瀑布(岳西县) 二、"新四军与敌人奋战到底"线路(皖南片区) 五、"百万雄师过大江"线路(皖中、皖南片区) 渡江战役纪念馆(合肥市)—渡江战役总前委旧址纪念馆(肥东县)—长临河老街(肥东县)—李克农故居 (巢湖市)—渡江战役夏家湖登陆点纪念馆(芜湖市) 六、"把治理淮河经验总结好"线路(皖北、皖西片区) 千里淮河第一闸王家坝(阜南县)—西田坡庄台(阜南县)—四里湖湿地(阜南县)—八里河景区(颍上县) —"靓淮河"工程(蚌埠市)—蚌埠闸 ...

记者 张宇宁 本地夏令营遇冷 亲子营变热 记者采访发现，中、高考已经结束，不少研学机构收获的订单没能达到预期，但亲子游产品的销量增长 明显。 山东康辉研学部总监张志兴告诉记者，济南本地的夏令营产品的预订量相比去年同期有所下降，"很大 一部分夏令营的客群分流到了亲子团，带动了传统旅游上升。" 张志兴表示，不少家长还处在观望状态："只要有好的产品，大家暑期出游的意愿是强烈的，因此今年 研学市场依然值得期待。" 研学行业开启"淘汰赛" 产品与人才是两大筹码 有业界人士提出，2025年研学行业正式开启"淘汰赛"。而竞争的筹码，首先就是过硬的产品。 山东新东方文旅在6月初正式上线了"大国栋梁"哈工大威海深度研学6日营，行程涵盖人造卫星、无人智 驾等课程，以及刘公岛等打卡地；最具吸引力的是，还可直击海上火箭发射现场，见证人类探索宇宙伟 大壮举。此产品单价约7000元，上线至今已销售超过200单，实现营收超150万元。 6月13日上午，山东康辉发布数据：2025年GMV(成交总额)正式破亿，相比去年同期增长约20%。各大 在线旅游平台的数据也印证了暑期亲子游的火热。同程旅行数据显示，暑运民航国内航线亲子客群占比 预计约为3 ...

Core Points - Sichuan Province is launching a summer study tourism season in 2025, focusing on four main themes: "Red Memory," "Nature Exploration," "Cultural Roots," and "Industrial Technology" [2][3] - The initiative aims to enhance the integration of cultural and tourism industries in Sichuan, with a goal to develop high-quality study tourism bases and products [2][4] - A total of 55 pilot units have been identified for the study tourism initiative, covering diverse themes such as red education, cultural heritage, natural ecology, and technological exploration [2][3] Thematic Summaries Red Memory - The study tourism routes include significant historical sites related to revolutionary history and figures [1] Nature Exploration - The routes focus on natural attractions and wildlife conservation, particularly the protection of giant pandas [1] Cultural Roots - The routes explore Sichuan's rich cultural heritage, including ancient civilizations and traditional crafts [1] Industrial Technology - The routes highlight Sichuan's industrial achievements and technological advancements, including nuclear industry exhibitions and innovation centers [2] Development Goals - By the end of 2027, Sichuan aims to cultivate 5 leading enterprises, 20 key enterprises, and establish 150 high-quality bases, with a target of attracting millions of participants and forming a billion-level industry scale [4]

这种爆发式增长得益于政策与需求的双轮驱动。中国教育报的相关报道显示，教育部已将研学活动正式 纳入全国中小学必修课程，中央财政每年提供高达200亿元的专项补贴。同时记者通过查阅多省教育厅 文件得知，多省出台地方研学教育补贴，根据海南省《琼教基〔2023〕1号》文件，海南配套补贴最高 可覆盖项目成本的50%，目前全国最高。同时，家庭对教育的投入持续增加，研学被视为"刚需型教育 投资"。研学经济的蓬勃发展对文旅产生了直接的促进作用，各地文旅景区、博物馆等与研学的融合不 断提速。根据各地景区和媒体公布的数据：湖北红色研学线路客流激增，安徽宏村定制化研学项目成功 吸引年轻客群，县域研学订单同比增长达36%，其中贵州乌江寨等地的订单增速甚至超过200%。亲子 研学订单在暑期前夕同比激增70%，河南安阳殷墟博物馆单日接待研学游客近万人次，周边民宿预订已 排至8月下旬。 6月22日下午，扬州市甘泉街道经济发展办公室工作人员陈业翎向《华夏时报》记者表示："政府积极引 导和管控研学文旅市场走向正轨，大力发展城市和农村相结合，目前相关企业市场情况稳步向好。" 需求分层：文旅走向教育 暑期将至，中国研学旅行市场正迎来前所未有的热潮。 ...

"自然生态文化之旅"则深入海南热带雨林国家公园霸王岭片区，观察"空中花园"等雨林奇观，理解 国家公园建设的生态意义;在海南昌江海尾国家湿地公园赏花看鸟，或到和丰兰花博览园赏上百种兰花 品种;沿线还可前往王下乡探究皇帝洞喀斯特地貌奇观，领略十里画廊的立体山水画卷。 海南日报讯(海南日报全媒体记者 刘阳秀)随着暑假临近，为迎接暑期研学旅游市场，昌江黎族自 治县近日推出六大主题研学路线，融合工业文明、热带生态、黎族非遗、红色记忆与魅力乡村等多元要 素，邀约广大青少年开启一场寓教于乐的暑期探秘之旅。 此次推出的研学产品内容丰富、主题鲜明。在"滨海文化研学之旅"中，学生可以踏足棋子湾旅游度 假区和沙渔塘社区，领略海南西海岸优美海景，树立海洋环境保护观念;到海边打卡昌化古城，在峻灵 王庙追寻苏东坡足迹。 "非遗研学之旅"聚焦黎族传统文化传承，学子们可在石碌镇保突村制陶馆亲手体验制作黎陶，于黎 之韵展销馆欣赏黎锦艺术，切身感受黎族传统技艺及黎族传统文化的价值。 "红色文化研学之旅"串联道隆村烈士陵园、植树娘子军纪念馆与石碌铁矿死难矿工纪念碑，通过追 寻先烈足迹、沉浸式参观，引导青少年汲取精神养分，让红色基因薪火相传。 "工 ...

Core Insights - Mianyang is developing a "587" industrial system, focusing on five provincial strong chain industries, eight collaborative development chains, and seven city-specific new industry tracks [3] - The recent West China Expo resulted in 189.93 billion yuan in investments and 21 signed projects, with over 70% targeting key links in the industrial chain [3] - Mianyang's commercial aerospace industry is advancing, with the successful launch of the Zhuque-2 rocket carrying six Mianyang satellites, marking a new phase in the sector [4][5] Industrial Development - Mianyang has established a complete commercial aerospace industry chain, including rocket development, satellite manufacturing, and data application, with 76 related enterprises now present [5] - The JD-2 reusable rocket engine has undergone 200 seconds of hot testing, showcasing Mianyang's technological capabilities in aerospace [4] - The integration of innovation and industrial chains is evident, with companies like Sichuan Liuhe Special Metal Materials Co., Ltd. leading collaborative efforts among over 30 supporting enterprises [6] Policy and Support - Mianyang is promoting industrial chain integration through the release of new technologies and products, with 14 new technologies and 26 new products announced [7] - Local governments are implementing policies to support low-altitude economy development, offering up to 10 million yuan in subsidies for individual projects [7] - Collaborative efforts between enterprises and academic institutions are encouraged, exemplified by the partnership between Xinwei Rubber and Southwest Petroleum University [7] Innovation and Application - Mianyang is enhancing consumer experiences through innovative application scenarios, such as the technology-themed educational tours attracting nearly 4,000 students this year [8] - The city is leveraging its resources to promote artificial intelligence and robotics, with initiatives to integrate these technologies into urban management [8] - A regional "air corridor" is being developed, with stable flight routes connecting Mianyang to nearby cities, achieving a passenger load factor of 86.1% during the recent holiday [8]

扬子晚报网5月18日讯(通讯员朱嘉记者万凌云)5月16日，由镇江市文广旅局牵头，镇江市委宣传部、市教育局、市农业农村局、市科协、团市委、市妇 联、市社科联、市文旅产业促进会，9部门联合召开全市研学旅游基地品质提升工作研讨会。会上，细化落实《关于做好2025年全市研学旅游基地品质提 升工作的通知》的文件要求，进一步提升全市研学旅游基地的产品品质、市场化运营和宣传营销。 会场 据悉，研学旅游基地品质提升工作，拟通过全面梳理和整合镇江市优质研学旅游资源，依托部门合力和市场化运作手段，加强研学旅游基地的课程建设， 共同打造涵盖人文、农文旅、科普等多领域的研学课程体系，并采取研学旅游基地课程动态优化机制。 未来，镇江全市研学旅游基地品质提升工作还将持续坚持部门联动，充分落实《镇江市文化旅游发展奖励办法》、《镇江市基层科普行动计划》等对研学 基地的相关政策，加强全市研学旅游指导师队伍建设。同期，通过"镇江文旅"、"宜游镇江"、"金色田野三农镇江"、"镇江科协"、"青春镇江"、"镇江女 性"等自媒体，共同推介宣传具有镇江特色的研学旅游基地和课程。 此外，依托"苏韵乡情"乡村休闲旅游推介、行走的思政课、百城小记者互访等活动， ...