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多项数据创下近年同期新高 大庆“五一”旅游何以“靓出”成绩单
Xin Lang Cai Jing· 2025-05-09 08:36
Core Insights - Daqing's tourism data during the "May Day" holiday shows significant growth, with total visitors reaching 1.644 million, a year-on-year increase of 20.3% [1] - The city has successfully integrated cultural and tourism resources, leading to a vibrant tourism experience and increased visitor spending [5][9] Visitor Statistics - Total visitors: 1.644 million, up 20.3% year-on-year [1] - Out-of-province visitors: 205,000, up 24.2% [1] - Inbound visitors: 2,982, up 77.9% [1] - Visitors from Hong Kong, Macau, and Taiwan: 472, up 223.3% [1] - Foreign visitors: 2,510, up 64.5% [1] - Total tourism expenditure: 650 million yuan, up 18% [1] Tourism Activities and Offerings - Daqing launched seven themed tourism products, including outdoor camping and cultural experiences, supported by 12 camping sites and 25 educational points [5] - Various events attracted significant participation, such as the "Camping in Daqing" event with 50,000 attendees and the Duerbote Lake opening season showcasing Mongolian cultural performances [5][6] - The city has seen a surge in demand for camping and agricultural experiences, with some sites reporting a 35% increase in daily visitors compared to last year [3][5] Marketing and Promotion - A multi-channel promotional strategy was implemented, including national media coverage and social media campaigns, resulting in over 10 million views online [6] - Special discounts and promotional activities were introduced to attract visitors, such as reduced fuel prices and discounted admission tickets, leading to a 30%-40% increase in visitor numbers at certain attractions [6][8] Safety and Service Enhancements - Daqing conducted safety inspections across tourism-related businesses, addressing 19 potential hazards to ensure visitor safety [8] - The city introduced a "Quality Improvement Action" for tourism, offering services like free parking and luggage assistance to enhance the visitor experience [8]