大家一定有体会，这几年旅游的花样越来越多、体验越来越丰富了。随着旅游业不断提质升级，旅游市场也越来越卷，各地文旅部门都使出浑身解数挖掘各 种看家宝贝。好山好水、地道美食、传统文化、热门赛事，还有亲子研学游、银发列车游、跟着电影去旅游、乡村风情体验游……琳琅满目、丰俭由人，总 有一个能戳中你的心！ 旅游已经成为构成我们美好生活的重要内容，也是拉动内需、提振消费的重要一环。那么，未来五年它要往哪儿走、怎么能实现更高质量的跨越？"十五 五"规划建议也做了布局和规划。我们先来看看"十五五"规划建议里关于发展旅游业的"新提法""新目标"是什么。 "十五五"规划建议中指出，推进旅游强国建设，丰富高品质旅游产品供给，提高旅游服务质量。提升入境游便利化国际化水平。推进文旅深度融合，大力发 展文化旅游业，以文化赋能经济社会发展。其中"推进旅游强国建设"是"十五五"规划建议中关于旅游业发展的一个全新的提法和目标。 北京大学文化资源研究中心主任 张颐武：旅游强国，就是以旅游来助力国家建设、国家发展，凸显了旅游在国民经济发展、社会发展、文化发展中非常重 要的地位，让旅游业健康发展，有了更加明确的目标、更加明确的方向。 "推进旅游强国 ...

Group 1 - The core viewpoint of the articles highlights the upgrade of the "Railway Smooth Travel" membership service by the National Railway Group, which offers double points for members aged 14 to 28, making the "0 yuan purchase" of train tickets a reality [1] - The differentiated points policy increases the value of points for young members from 5 times to 10 times, allowing them to redeem tickets worth 100 yuan for every 1000 yuan spent, effectively providing a 10% discount [1] - This service upgrade transforms the abstract value of points into tangible benefits for users, enhancing their travel experience while also activating potential consumption demand for the railway operator [1] Group 2 - In recent years, the railway group has continuously enriched its offerings and optimized services, introducing themed trains such as "parent-child study tours" and "fan trains" to meet personalized travel needs [2] - The introduction of features like quiet carriages and children's carriages caters to different passenger scenarios, while the "senior version" on the 12306 app prioritizes lower berth allocation for elderly passengers [2] - The high-quality development of public services relies on innovative service models, demonstrating that public services should be designed to meet diverse group needs through differentiated approaches and market exploration [2]

Group 1 - The overall demand for summer travel in 2025 is strong, with significant interest in cooling trips, cultural tours, and family educational travel [1][2] - The average order price for travel has increased significantly, with a year-on-year growth of 9.9% [2] - Self-driving travel remains popular, with a notable increase in car rental orders, which have grown by 77% for family trips [4] Group 2 - The inbound tourism market, typically a low season during summer, has shown remarkable growth this year, with a 50% increase in visitors compared to the previous year [6] - Popular inbound destinations include Shanghai, Shenzhen, Guangzhou, Beijing, and Chengdu, with major source countries being South Korea, the USA, Japan, Thailand, and Russia [6] - The outbound tourism market is also experiencing strong growth, with Japan, Thailand, South Korea, Hong Kong, and Malaysia being the top destinations [6][7] Group 3 - The trend of family-oriented travel is prominent, with theme parks like Shanghai Disneyland and Beijing Universal Studios being highly favored [4] - The demand for unique travel experiences and all-inclusive packages is rising, with new destinations and activities gaining quick acceptance among travelers [2][4] - The search volume for outdoor activities such as camping and hiking has increased by over 100% this summer [3]

Core Viewpoint - The recent tourism promotion event in Baishan, Jilin Province, highlights the launch of five new travel routes aimed at attracting visitors from Beijing, particularly through high-speed rail connections [1] Group 1: Tourism Promotion - The "Traveling to Baishan by High-Speed Rail" initiative introduces five seasonal travel routes: summer leisure, forest and spring health, family educational tours, G331 border self-driving tours, and winter snow experiences [1] - The promotion includes a ticket discount for visitors arriving by high-speed rail, valid from September 30, 2025, to December 31, 2026, at all A-level tourist attractions in the city [1] Group 2: Seasonal Attractions - Baishan has developed a tourism pattern characterized by seasonal activities: spring flower viewing, summer climbing at Tianchi, autumn leaf appreciation, and winter snow tourism [1] - The average summer temperature in Baishan is 22°C, making it a pleasant destination, while winter is known for its powder snow, attracting many snow sports enthusiasts from Beijing [1] Group 3: Transportation Development - The upcoming Shenyang-Baishan high-speed rail will reduce travel time from Beijing to Baishan to approximately 3.5 hours, allowing for convenient day trips [1]

Core Viewpoint - The "High-speed Rail Tour of Baishan" promotional event highlights Baishan's tourism potential, showcasing five immersive tourism products and emphasizing the region's seasonal attractions and climate advantages [1]. Group 1: Tourism Products - Baishan has introduced five main tourism products: summer leisure tours, forest and spring health tours, parent-child educational tours, G331 border self-driving tours, and winter snow experiences [1]. - The region aims to attract visitors year-round with a new tourism model that includes spring flower viewing, summer mountain climbing, autumn foliage appreciation, and winter snow activities [1]. Group 2: Climate and Seasonal Appeal - Baishan's average summer temperature is 22°C, making it an ideal summer retreat [1]. - The area is recognized for its winter sports, being home to one of the world's three major powder snow bases, with notable resorts like Changbai Mountain Wanda and Huamei International Tourism Resort [1]. Group 3: Infrastructure Development - The upcoming opening of the Shen-Bai high-speed rail will significantly reduce travel time between Baishan and major cities like Beijing and Shenyang, presenting unprecedented opportunities for the local tourism industry [1].

Core Viewpoint - The opening of the Shenyang-Baishan high-speed railway significantly reduces travel time between Shenyang and Baishan to approximately 1 hour, enhancing tourism collaboration between the two cities [1] Group 1: Tourism Cooperation - A tourism strategic cooperation framework agreement was signed between Shenyang and Baishan to promote resource sharing, market interaction, and customer exchange [1] - The event featured the launch of the "Shenyang-Baishan Red Tourism Route" [1] Group 2: Tourism Products and Promotions - Baishan introduced five categories of unique tourism products: summer leisure tours, forest and spring health tours, parent-child study tours, G331 border self-driving tours, and ice and snow adventure tours [1] - A special discount program was announced for tourists arriving in Baishan with high-speed train tickets, offering preferential entry fees at certain scenic spots [1] Group 3: Environmental and Geographic Highlights - Baishan is located in the core area of Changbai Mountain, boasting a forest coverage rate of 84.6%, the highest among prefecture-level cities in China [1] - The average content of negative oxygen ions in Baishan's air exceeds 20,000, earning it the title of "natural oxygen bar" [1]

Core Insights - Daqing's tourism data during the "May Day" holiday shows significant growth, with total visitors reaching 1.644 million, a year-on-year increase of 20.3% [1] - The city has successfully integrated cultural and tourism resources, leading to a vibrant tourism experience and increased visitor spending [5][9] Visitor Statistics - Total visitors: 1.644 million, up 20.3% year-on-year [1] - Out-of-province visitors: 205,000, up 24.2% [1] - Inbound visitors: 2,982, up 77.9% [1] - Visitors from Hong Kong, Macau, and Taiwan: 472, up 223.3% [1] - Foreign visitors: 2,510, up 64.5% [1] - Total tourism expenditure: 650 million yuan, up 18% [1] Tourism Activities and Offerings - Daqing launched seven themed tourism products, including outdoor camping and cultural experiences, supported by 12 camping sites and 25 educational points [5] - Various events attracted significant participation, such as the "Camping in Daqing" event with 50,000 attendees and the Duerbote Lake opening season showcasing Mongolian cultural performances [5][6] - The city has seen a surge in demand for camping and agricultural experiences, with some sites reporting a 35% increase in daily visitors compared to last year [3][5] Marketing and Promotion - A multi-channel promotional strategy was implemented, including national media coverage and social media campaigns, resulting in over 10 million views online [6] - Special discounts and promotional activities were introduced to attract visitors, such as reduced fuel prices and discounted admission tickets, leading to a 30%-40% increase in visitor numbers at certain attractions [6][8] Safety and Service Enhancements - Daqing conducted safety inspections across tourism-related businesses, addressing 19 potential hazards to ensure visitor safety [8] - The city introduced a "Quality Improvement Action" for tourism, offering services like free parking and luggage assistance to enhance the visitor experience [8]